by David | Mar 26, 2009 | Digital Migration, New Marketing, new media, Online Video
This is the final slice of the Calacanis keynote, where he concludes by showing off some of his ideas for online content sites to start effectively monetizing their audience’s attention. For example, he shows off a movie trailer that could run before users are...
by David | Mar 26, 2009 | Digital Migration, Online Video, Twitter advertising
“The obligatory Twitter section of every keynote address in 2009.” Calacanis describes how web companies could really leverage their audience attention by using innovative new ad models. He “works the numbers” to show how a (proposed) $250,000...