“The obligatory Twitter section of every keynote address in 2009.”
Calacanis describes how web companies could really leverage their audience attention by using innovative new ad models. He “works the numbers” to show how a (proposed) $250,000 investment to be recommended by Twitter would pay off in as many views as a 30-second ad for the Super Bowl – and at the end of that process, you would have a big mailing list, rather than just a press release.
I have not included stills from his PowerPoint as I did with previous clips from this speech. The presentation is available at SlideShare, if you want to see it.
While I am happy bordering on ecstatic to see someone at least thinking about inventing new ad models, I think that Jason kinda contradicts what he said earlier about ads being unwelcome on social media sites. He had us convinced in the first half of the speech that advertising is useless on Facebook, and then he shows off a classic intrusive movie trailer that you have to sit through before you can log into your home page. Not sure I agree with him on this – even though he leads the audience through an exercise to see how many people would be willing to jettison their Facebook or Twitter usage if it starts getting crammed with ads.
Well, first of all, you’re talking to an audience of advertisers and marketers. People who voluntarily watch & applaud for ads.
I think the reactions of a younger, more anti-authoritarian audience might be a little different. Yeah, the 14-24 y.o. males might kick & screech a bit about the corporate bastards who are slowing down their SuperPokes of the new hottie in homeroom, and then in a few weeks, calm down and accept the new ad-heavy paradigm.
Or – they’ll use Facebook to organize themselves and perform a mass exodus to some other social media platform (Hi5 – this is your opportunity knocking!) and Zuck‘s beautiful baby will have its value utterly destroyed in a matter of months. It’s happened before. It will probably happen again.