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What is “native advertising” anyway?

by David | Apr 8, 2015 | advertising, Digital Migration

The IAB has published their view. I have my own opinion. One of the biggest problems with “native advertising” is that it is such a new, made-up term of digital art, that it’s taken on an Alice in Wonderland-esque quality, in which the phrase means...

Predictions for 2015: Ad v. Subscription Journalism Fight Gets Deadly

by David | Jan 19, 2015 | Uncategorized

As the “New” wears off of “New Media,” investors start to expect results Years ago, I did the first big case study for the NAA, back when newspaper revenues were in free fall, and publishers were desperately flailing around for a revenue stream...

Why newspapers are losing subscribers: “failure of the last mile”

by David | Aug 18, 2014 | newspaper crisis, Newspapers

Web-native companies strive to eliminate “transactional friction.” Newspapers? Not so much. I’ve been a subscriber to the LA Times for as long as I’ve lived in Los Angeles, and I’ve watched as the big beast evolved from a gray morass of...

Institutionalized piracy in Russia – Russia’s Facebook (vKontakte) sued by music labels

by David | Apr 6, 2014 | music

Russian ISPs openly brag about how much pirated content they have – it’s their market differentiator Years ago, working in Russia, back when the whole “Content Pirates” project was just the mere glimmering of an instinct, I was talking with the...

If the numbers don’t lie – what shall we put above the fold?

by David | Mar 26, 2014 | Digital Migration, journalism

When clicks drive coverage, what happens to hard news stories? Are we doomed to “hamster wheel journalism”? Is the future only listicles and kitteh pictures? There’s an interesting discussion shaping up – one that I’ve seen coming for...
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Why Sip?

Because surfing the Internet is like drinking from a firehose, David LaFontaine braves the torrent to tell you what trends and technologies to gulp down, swirl in your mouth, or spit out.

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