Where is the media heading?

Posted: October 17th, 2010 under advertising, Digital Migration, newspaper crisis, Newspaper Deathwatch, Online Video. Tags: , , , , , , , , , , ,

First in a series of videos taken during a panel discussion for PR Newswire at the LA Times building. 

 

On the panel with me, the delightfully funny and plainspoken Serena Ehrlich, who knows more about how to handle media in the digital age than the last three Presidential Press Secretaries put together. Although there is a marked resemblance there to C.J Craig of the late, lamented Bartlett administration. 

Anyway, this is a bit of an intro to what the conditions are like for the media, and what the big forces shaping the future are going to look like. 

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