Video Everywhere Comes to Our Clothing
I guess it was inevitable.
Back in the 80s, hip designers realized that consumers were willing to become walking billboards for their product logos, all for the sweet, sweet tradeoff of being able to flaunt our ability to buy outrageously overpriced clothing. Slap a big ol’ logo or even just the name onto a t-shirt, mark it up 3000%, and the nouveau riche (but inwardly crippled by insecurity & self-loathing) will fork over fat wads of cash to be able to demonstrate their affluence. And so Guess, Armani, Jordache (remember them?), Dolce & Gabbana and Nike all slapped their logos on otherwise ordinary mass-produced items, and watched their profits soar.
First, from T-Post, an interesting little take on spreading the news, via clothing. These funky designs have actual stories that you can read on the back.
I can see a real use for this kind of thing in places like Egypt, Syria, Russia, China — places where the government not only has censored the TV/radio stations, padlocked the printing plants, but DDoS’d the internet and shut down the cellphone grid. In places like that, just having a few people walk through the crowd as passive human billboards, with the latest information on their bodies, is a helluva tool to spread information.
Upside: It radically boosts your revolutionary chic.
Downside: It makes you a target for camel-riding truncheon-wielders.
Next up is a nifty little device that plays a programmable video loop, and that can be fashioned into clothing or attached to microphones to play sponsor’s messages during interviews before, during, or after big events.
It’s called VideoNameTag, and I took a demo unit with me to Kiev, when I taught a group of journalists and professors at the University of Mohyla’s Institute for the Digital Future of Journalism. You can see them puzzling over how to fit it onto their wrists – although they were certainly interested in the prospect of being able to broadcast the latest news via wireless connection to a couple of people walking through crowds.
They’re gearing up for an especially contentious election season in Ukraine this year; one where the pro-Putin crew is already pulling out all the stops to keep a lid on dissent. Not sure how much something like this could help – but then again, having a person walking through the crowd and playing a loop, such as the famous sequence showing the death of Iranian protestor Neda Soltan – could provide a form of information dissemination that would transcend the attempts at censorship.