This got written up in the Congressional Quarterly; considering that the constituents in Cal-33 overindex for mobile web use, this is a real stroke of genius. After the meeting was over, I helped at least 3 people load the QR reader software onto their phones so they could take advantage of this…
IF QR codes are starting to cross over into political messaging like this, does that mean that they’re finally going to make the jump from gimmicks on soft-drink cartons to something that’s actually useful in our daily lives? I know that they’ve done the “BoomSplat” at least two times in the last four years, since I first started studying them as part of the case study I did on mobile advertising for the NAA. Part of that is the hucksterism of some of their more ardent proponents, who have harebrained schemes like affixing QR codes to every object of note in an urban environment, all in service to the concept of providing “historical context” to the objects we encounter every day. Which sounds like a really great stoner-grade dorm room concept, but which breaks down right about the time that a muffler shop owner gives you the Louisville Slugger shampoo for slapping what looks like graffiti on his store.