There’s a fun experiment going on over at SEO Egghead and SEO Blackhat in Linkbaiting … while a lot of the stuff that’s going on in that space is pretty tawdry (gambling, pr0n, other assorted stupidity), there is a germinating seed of the new business "paradigm" (yeah, I know -10 points for using that goddam word) here.

Doc Searls and the Gillmor Gang will no doubt produce voluminous essays and deconstructions of this in the next week or so, all written in dense, self-referential paragraphs that would make Talmudic scholars clutch their temples in advanced BrainStrain.