First in a series of videos taken during a panel discussion for PR Newswire at the LA Times building. On the panel with me, the delightfully funny and plainspoken Serena Ehrlich, who knows more about how to handle media in the digital age than the last three Presidential Press Secretaries put together. Although there [...] [...more]
First in a series of videos taken during a panel discussion for PR Newswire at the LA Times building.
On the panel with me, the delightfully funny and plainspoken Serena Ehrlich, who knows more about how to handle media in the digital age than the last three Presidential Press Secretaries put together. Although there is a marked resemblance there to C.J Craig of the late, lamented Bartlett administration.
Anyway, this is a bit of an intro to what the conditions are like for the media, and what the big forces shaping the future are going to look like.
This is the bookend interview I did for the story on Real-Time Ads.
Joel Kramer explains how MinnPost.com is using Real-Time Ads to build up business with local advertisers by giving them a product that they can't find anywhere else.
[...more]
This is the bookend interview I did for the story on Real-Time Ads.
Joel Kramer explains how MinnPost.com is using Real-Time Ads to build up business with local advertisers by giving them a product that they can’t find anywhere else.
However, he goes on to explain that the media business has irrevocably changed, and that the “gravy train of advertising” will never again support newspapers. His solution to the revenue crisis facing news organizations can be heard starting at about 7:10 into the interview.
Because surfing the Internet is like drinking from a firehose, David LaFontaine braves the torrent to tell you what trends and technologies to gulp down, swirl in your mouth, or spit out.
