Sips from the Firehose
A blog that seeks to filter the internet into a refreshing, easily-gulped beverage

May 08

Turning “Likes” into Schwag: American Airlines and Klout

Posted: under advertising.
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One in an occasional, erratic and occasionally erratic series

Time is money. Image is everything. Manners maketh man. Your reputation precedes you.

And now, having a high (enough) Klout score wins you entry into the American Airlines first-class lounge, where you can look down your nose at the hoi polloi, and raid the “Continental breakfast with liquor” setup before your flight.

American Airlnes Klout score

I know this is going to result in me getting spammed mercilessly by American Airlines for the next millennium. The question, as always, is – is it worth it?

The mutability of your online reputation, as measured by any of the upstarts trying to put a wrench onto this social media/word of mouth monster, into actual real-world rewards is a very tricky thing. Having a lot of YouTube followers (or blog readers) gets you onto the red carpet for movie premieres.  Mommy bloggers get to test-drive new models of minivans.

But in the past, these kinds of corporate reacharounds usually had the intervention of a PR agency. This iteration goes through Klout, and asks you to connect AA directly with your Klout account (and thru Klout, to all the social media sites you included in Klout to try to boost your score).

Insidious? Evil? Useful? I guess it depends on how sanguine you are to turn over all your personal data & connections to friends in return for something that can run a couple hundred bucks, and make waiting for your flight a lot more pleasant. Certainly a consideration, if the sequester cuts ever kick back in, and we face 8-hour delays again.

Still: “When you don’t know what the product being sold is … the product is you.”

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