Spin magazine is killing its print edition-tell me how paywalls would help this situation? I keep hearing over and over again that the demise of Murdoch’s The Daily means that digital magazines don’t work, the real solution to the revenue problems is to “fix the original sin” and put all content behind a paywall. The […] [...more]
Spin magazine is killing its print edition-tell me how paywalls would help this situation?
I keep hearing over and over again that the demise of Murdoch’s The Daily means that digital magazines don’t work, the real solution to the revenue problems is to “fix the original sin” and put all content behind a paywall.
The thinking seems to be that since the New York Times has said that circulation revenues are equal to ad revenues, that must mean that paywalls are the long-awaited saviour for the news business.
Comes now the case of Spin magazine, the venerable Rolling Stone also-ran. Can’t spin these numbers as anything other than a full blown collapse of the underlying ad market:
Over the course of the last decade, ad pages gradually declined from 661 in 2003 to 378 in 2011, a 43% drop, according to the Publishers Information Bureau. More recently, ad pages plunged another 40% from 287 in the first nine months of 2011 to 171 in the first nine months of 2012.
On the circulation front, in the six months ending December 2011 (the most recent period for which data is available) Spin had a total circulation of nearly 460,000 down 15% from 540,901 in the same period of 2005, according to the Alliance of Audited Media, formerly the Audit Bureau of Circulations.
OK, so take a second and mull over those numbers. When your ad revenues diminish by 75% while your circulation is only down 15%, what does that really mean? Does it mean that the audience has abandoned your product?
Or does it mean that advertisers have abandoned your product?
Of course, it means the latter. The young, hip audience that buys music (and all the related lifestyle accoutrements you see in music mags, such as t-shirts, DeVry University classes on how to be a music producer, black light posters & urine-cleansing supplements), is now getting their music online, not from the no-longer-existent music stores.
Why buy an ad in a print product that doesn’t offer a quick and easy way for the now-engaged audience to seamlessly buy what you’re selling? It’s more effective than print, and (due to continuing wrongheaded ad sales policies) cheaper too.
The challenge here, once you make the shift to all-digital, is going to be offering some kind of as product or experience that differentiates your music mag from all the music blogs out there that have much lower cost overheads.
I’ve always said that the places to watch for innovation are music and video games. Keep an eye on this space. If there are going to be innovations, they are likely to show up here first.
Technological advances, more sophisticated and accomplished reporters – but troubling long-term trends This year, I took the lovely and learned Janine Warner along to the University of Mohyla’s institute for the Digital Future of Journalism (and yes, I am contractually obligated to describe my partner in all things analog and digital in the most glowing […] [...more]
Technological advances, more sophisticated and accomplished reporters – but troubling long-term trends
This year, I took the lovely and learned Janine Warner along to the University of Mohyla’s institute for the Digital Future of Journalism (and yes, I am contractually obligated to describe my partner in all things analog and digital in the most glowing terms possible. Fortunately, it is not difficult. And yes, she did insist that I add that last sentence). It was the first time we had team-taught since we traveled all over Colombia five years ago, to work with 16 different newspapers and press organizations.
This photo was taken as part of my class’ project: “Kiev – City of Contrasts”.
Over the years, our role has changed significantly: it used to be that we were the digital equivalent of Paul Revere … basically, we were in newsrooms full of skeptical reporters, at very successful traditional media outlets, yelling “The Internet is coming! The Internet is coming!”
Wow. Tried uploading this to Facebook: No go. Then tried uploading to Tumblr. No go. Got this: Someone please tell me again how it is that Animated GIFs are supposedly “taking over the interwebs” when it’s impossible to get the damn things to upload? Meanwhile, I feel EVEN MORE like this than I did before… [...more]
Wow. Tried uploading this to Facebook: No go.
Then tried uploading to Tumblr. No go. Got this:
Tried to upload an animated GIF five times. Got this. Time to move on.
Someone please tell me again how it is that Animated GIFs are supposedly “taking over the interwebs” when it’s impossible to get the damn things to upload?
Meanwhile, I feel EVEN MORE like this than I did before…
Every time I read through one of these EULAs, it just keeps getting worse and worse. I upgraded the iPad to iOS6, because I wanted to test it out, and I’m not ready yet to turn the Maps feature on my iPhone into a hot, steaming mess. But part of the whole upgrading regimen is, […] [...more]
Every time I read through one of these EULAs, it just keeps getting worse and worse.
I upgraded the iPad to iOS6, because I wanted to test it out, and I’m not ready yet to turn the Maps feature on my iPhone into a hot, steaming mess. But part of the whole upgrading regimen is, as is depressingly familiar to Apple users, having to agree to a new, dense and even more piracious End User Licensing Agreement (aka those damn “I Agree” screens that 99.9% of the population never actually reads, but just clicks on to make them go away).
So here, as a service to any of you who might be interested in just what rights you irrevocably, permanently, idiotically, signed away without ever actually bothering to check, are some choice bits from the EULA that is now part of your iPhone/iPad/iPod:
UPDATE: The first video below was erroneously a duplicate of video #3. I blame the shoddy connection I had – I am thrilled that the videos made it up to YouTube at all, frankly, and it took me an hour and several tried to get this post to publish, so I had some version-control issues. […] [...more]
UPDATE: The first video below was erroneously a duplicate of video #3. I blame the shoddy connection I had – I am thrilled that the videos made it up to YouTube at all, frankly, and it took me an hour and several tried to get this post to publish, so I had some version-control issues. Anyway, I’ve fixed it so that vid #1 is now the proper first part, in which we talk about the persistent power of radio.
The more I learn about how the media operates in East Africa, the more I think this is going to be a fascinating area to watch over the next few years. The conditions here are ripe for some really interesting changes – we are going to see in this microcosm what the effects are of empowering a population that is still stuck with only one-way information flow (largely via radio – please see video #1, below) to suddenly leapfrog into the ubiquitous mobile web-fueled connectivity that we see in places like Japan, Korea and (to an extent) China.
BACKGROUND: A couple of weeks ago, I had a meeting with the CEO of Fana Broadcasting. At that time, I was told that the plan was to install 4G mobile connectivity throughout the country. I have since learned that the contract looks like it is going to be awarded to a giant Chinese telecom company. This is not necessarily good news. The suspicion among the journalists is that the infrastructure contract has been given to the Chinese because they have pledged to include many of the down-and-dirty spyware and censorship features that are common to the internet behind the Great Firewall of China. Also: it is rumored that the Chinese outbid US and European companies for this huge contract, because the government of China is (illegally?) subsidizing the work, secretly funneling money under the table to the ostensibly private-sector telecom company, to allow it to do billions of dollars of work for 1/20th the price. Conspiracy theories abound here; in the absence of any hard facts or verification, people always assume the worst.
At any rate: the plan is to wire up all the major cities and towns with 4G wireless internet service. One of the big reasons expressed for that is that the Powers that Be have noticed that on just about every roof, you can see a satellite dish. Those dishes are bringing news, information and TV programs into households from TV providers outside of Ethiopia. They want to jump-start their own domestic news and entertainment industry, to start to produce high-quality content, to lure audience away from these international sources. Part of this is to foster a sense of national unity: to expose Ethiopians to news, movies and TV series that star Ethiopians, speaking Amharic, and referring to matters that are of concern to Ethiopians (and eventually, to citizens of the surrounding countries, none of which really has their own video/web content production infrastructure). Part of it is to start building up the kind of media-production capabilities that might allow Ethiopia to start exporting its culture to the international marketplace; from what I have seen here, there is certainly an opportunity for the kind of smart, dedicated artists here to start changing the international perception of this place, which is still stuck in the famine years.
Anyway, in the first part of the interviews I did with Samson Tesfaye, for his show “Movers and Shakers” on AfroFM, we talk about what things are like in the present day – where the vast majority of the rural populations in Ethiopia still rely on what they hear over the radio as their main (perhaps only) source of news and information.
The next part of the interview, we focus on the impact of social media in East Africa. At this time, Sami says that social media is not having the kind of disruptive effects we see in North Africa, where the Arab Spring is still very much alive and kicking, or to the south in Kenya, where the technology scene is vibrant and lively.
Even in the somewhat gritty neighborhoods, the rooftops of Addis Ababa are adorned with satellite TV dishes. There is a great hunger here for high-quality content... [...more]
I met with the CEO of the Fana Broadcasting network this past week. We talked about the phenomenal growth occurring here in Ethiopia, and what that is going to mean for the traditional media here.
Right now, as in so many other developing countries, the media landscape is still ruled by King Radio; the largely rural population may not have reliable access to electricity, and newsprint distribution is neither economically feasible nor attractive to a population that still lags in literacy rates. But TV?
Ah, there’s the rub.
Even the most humble abode seems to sport a sophisticated satellite dish, capable of pulling in international TV signals.
“Even here, once people get TV sets, what they want and expect is the same high-quality, clear as a bell HD programs that they see from CNN, the BBC and on the movie channels. The problem we have is that we are simply not set up to deliver that kind of content right now. We don’t have the people with the expertise. So everybody just gets a satellite dish and puts it up on the roof of their house, no matter how humble.”
Well, that’s where I come in.
The push here is to try to develop a homegrown video content-production industry; not just as a point of national pride, but as a way of extending Ethiopia’s cultural (and thus, political) influence in the Horn of Africa. And looking ahead, the major media companies are already seeing the way that mobile media consumption is ramping up, and trying to figure out ways to incorporate web-based content sharing and discovery mechanisms (i.e. the social media aspects) into their planning.
27 Print Dollars for $1 Digital; Social News; Papers in Trouble; Kodak v. Fuji I posted this picture via Twitpic earlier today, and my digital brethren quickly chimed in on how much they felt like this in their daily lives. And I get it. Working in the media industry these days is far, far different […] [...more]
27 Print Dollars for $1 Digital; Social News; Papers in Trouble; Kodak v. Fuji
I posted this picture via Twitpic earlier today, and my digital brethren quickly chimed in on how much they felt like this in their daily lives. And I get it. Working in the media industry these days is far, far different from the way it was when the journalists of my generation got into the biz. Looking back at recordings from the early 90s, I am struck by how much free time we all seem to have had back then – these days, you feel like you can’t take your eyes off your Twitter feed for even a second, lest you miss the Next Big Meme and are thus branded as a digital troglodyte who “just doesn’t get it.”
Strung out and exhausted, journalists are wondering when this migration ends, or even when they might run across a handy signpost telling them which way to go. (click to embiggen)
So yeah, if you feel like you’re lost in the desert and that the only future involves your bones bleaching in the sun next to a steer skull … well, maybe it’s because most newsrooms these days evoke the feeling you get when wandering through any of the weathered ghost towns that dot the arid landscape in Arizona and Nevada, left behind when the seams of gold and silver petered out.
OK, I’ll admit it. I’m as guilty of assigning myself a made-up title as anyone. But c’mon – “Digital Alchemist” is pretty cool. And it’s a nice shorthand for what I do – which is to research, study, broadcast via social media, write case studies, write blog posts, take still photos, work on mobile web […] [...more]
OK, I’ll admit it. I’m as guilty of assigning myself a made-up title as anyone.
But c’mon – “Digital Alchemist” is pretty cool. And it’s a nice shorthand for what I do – which is to research, study, broadcast via social media, write case studies, write blog posts, take still photos, work on mobile web designs, shoot video, compose music tracks, publish to the web, craft a monetization strategy … and then travel the world teaching other people to do as I do. And at least the basic idea is there in the two words: Digital. Alchemist. I take existing media forms and I transfer them to the web medium, and in the process transmute the experience to something that is (in theory, at least) greater than the sum of the parts.
Janitors are the guys who aren’t afraid to get their hands dirty. School janitors are the longsuffering guys who come in with their gray, tattered mops and buckets of cloying sawdust to clean up in the lunchroom after some poor kid yarfs up the spoiled Mystery Meatloaf. Social Media Janitors are the guys who patiently answer the n00b questions while keep the message threads clear of trolls, and soothing hurt feelings after flame wars.
Janitors are willing to put in long, hard days at work. The school janitors are there in the mornings, chipping away at the ice on the sidewalk, and there at the end of the day, checking the mousetraps in the crawlspaces. Social Media Janitors are always on, either with their butts at their workstations, creating content, or setting alerts to go to their cellphones 24/7, just to make certain nothing is blowing up on the message boards.
Janitors always have lots of keys. The school janitor has one of those shiny metal belt ziplines that holds enough metal to make a Studebaker engine block. He can be trusted to always open the doors that need opening, get you into your locker when you forget the com, and move quietly and unobtrusively around the building, going about his business. Social Media Janitors are the ones opening the doors to new users, making sure they are directed to the content they need, and who keep all the passwords secure for you.
Janitors don’t grandstand; they just quietly go about the task of spiffing the school up a bit before they leave, making sure that the doors and windows are cleaned and closed, and that nobody left a fire burning in a garbage can. Social Media Janitors keep all the various social media presences on Facebook, Twitter, Tumblr, YouTube, etc., up to date, without making it all about them.
A good Social Media Janitor understands that it’s not about her. It’s about the audience, the users. Maybe there’s some time for fun here and there – goofing with the users, enjoying the give and take of a good conversation.
So here we see Matt Meeks, one of the smarter users of social media in the LA area, at the Los Angeles Web Professionals Group meeting, talking about how to pick which platform to use to put out your social media messaging … or just to have some fun.
This was originally a comment to Robert Niles’ excellent piece on the Online Journalism Review, on whether or not the New York Times should be a “Truth Vigilante”. I’m republishing it here, because it looks like the commenting feature on OJR (always a little hinky) is b0rked again, and this issue is one that touches […] [...more]
I’m looking for reader input on whether and when New York Times news reporters should challenge “facts” that are asserted by newsmakers they write about.
This message was typical of mail from some readers who, fed up with the distortions and evasions that are common in public life, look to The Times to set the record straight. They worry less about reporters imposing their judgment on what is false and what is true.
Is that the prevailing view? And if so, how can The Times do this in a way that is objective and fair? Is it possible to be objective and fair when the reporter is choosing to correct one fact over another? Are there other problems that The Times would face that I haven’t mentioned here?
It’s interesting to see this issue break out into the open like this. In retrospect, the only thing that’s surprising is that it’s taken this long. Consider: internet sites like Snopes & PolitiFact owe their very existence to the breakdown of trust in our existing news institutions on the part of the audience. We read stuff (often sent via e-mail from the semi-mythical disgruntled conspiracy theorist uncle). Checking our newspaper/TV/radio/whatever, there’s a he-said/she-said story. So we go elsewhere to figure out if what we were originally sent is true or not.
Can’t tell you the number of proposed startups that came through the Knight News Challenge in the last two years aimed at resolving this basic issue – how can we trust what we read? Many of them are seeking to assign some kind of a numeric “reliability score” to the source of the information. Which is interesting in theory – a published climate scientist getting a 99 score, for example, while a Big Oil-funded hack gets a 12.
But in practice, systems like this would probably fall prey to the same phenomenon that plagues Digg or other sites that rely on crowdsourcing to determine importance/credibility — the efforts of a committed radical few to rig the results in their favor. Still, it would be interesting to see a major media outlet start to offer little links in superscript next to attribution, that lead back to a page describing where that quote came from, who the person is, and what their history/agenda is.
We’re all struggling with the effects of the disintermediation taking place because of web technology – that much is evident to just about anybody working in media, advertising or marketing. The problem is that this is taking place at the end of a long, slow movement toward the utter blandification of content. The reasons for that are complex – some of them have to do with the influence of “risk management” thinking at media organizations, where the litigiousness of modern American society has driven deep-pocketed news organizations to water down stories out of fear, in order to evade expensive libel suits. The rest do have to do with the drumbeat these past 40 years of accusations of “liberal bias” in the press, and the attempts to defuse such accusations by applying the aforementioned “he-said/she-said” construction to stories, so that we can say, “Well, at least we gave them a chance to reply.”