When clicks drive coverage, what happens to hard news stories? Are we doomed to “hamster wheel journalism”?
Is the future only listicles and kitteh pictures?
Is the future only listicles and kitteh pictures?
Posted: under Digital Migration, journalism.
Tags: Adobe DPS, Atavist, iBook Author, indie business model, Inkling, journalism, journalist's guide to self-publishing tools, long-form journalism, Vook, Webconomics
I was asked by my students if there were ways that they could publish their stories, videos and audios, without having to give up control to media companies that really aren’t all that interested in publishing new & interesting content from unknown authors. Well, not unless it is given to them free, with no obligations to pay any residuals or royalties, and they have exclusive rights to publish and market that content in all media known or unknown, throughout the universe, until the end of time.
There are a bunch of companies that have sprung up that publish multimedia books – you’ll have to do some research to see which one would offer you the best deal for your project.
1. Vook – they started off just doing ebooks with video embedded. These were interesting as experiments, but really didn’t push the form very far. Now, they’ve started publishing to all the major platforms (rather than trying to establish themselves as an alternative to Amazon, with their own proprietary standards – a losing game, if ever there was one).
Posted: under Digital Migration, journalism.
Tags: credibility, Google seach rankings, in-depth articles, journalism, long-form journalism, online identity, online reputation, page ranking, PR, public relations, search engine optimization, SEO, SERPs, Web/Tech, Webconomics
…back from summer vacation, and leaping into the school year. Well, trying to leap, anyway.
I mentioned this development in digital news to my journalism classes at Annenberg, and figured I might want to expand a bit more on it, and provide some links to related articles & research.
First, forgive me if this is old news, but I haven’t heard much about this from the usual suspects; for some reason, there isn’t much notice being taken of this by publishers, or professional journalists.
But the PR guys are all over this. Viz: How Google’s ‘In-Depth Articles’ feature could affect PR
The feature, which Google calls “In-Depth Articles,” offers up links to a set of three long-form articles, usually at the bottom of the search results page. The articles are usually detailed profiles and exposés on companies and their leadership. Companies and high-profile individuals should take notice of this development and understand that it presents a number of opportunities, as well as some perils.
No one but Google itself knows exactly how these articles are selected, but the search engine giant has described them as “thoughtful in-depth content” that “remains relevant long after its publication date.” This is a major coup for traditional long-form publications such as Rolling Stone, Vanity Fair,Fortune, The Atlantic, and The New Yorker, as well as new online-only media such as The Verge,SB Nation, and Slate.
The implications for businesses, prominent individuals, and the people in charge of maintaining the reputations thereof, are pretty significant, if not outright terrifying.
Posted: under Digital Migration.
Some times, there is a bit of a lag between the loading of the headline on HuffPo and the photo. Not always as humorous as it is here.
Posted: under Digital Migration, New Marketing.
Tags: Ben Casnocha, CreativeLIVE, entrepreneurs, escape from cubicle nation, Glenn Kelman, Guy Kawasaki, how to become an entrepreneur, how to launch your startup, innovation, live video training, New Media Strategery, Reid Hoffman, silicon valley, Spencer Raskoff, Unconventional Research, Viral Fame, Webconomics
Janine & I just completed two days of intense sessions with some of Silicon Valley’s most successful entrepreneurs at creativeLIVE’s “Secrets of Silicon Valley” sessions. And yes, that was really alliterative. Sorry. Bear with me. Everyone talked in such catchy bullet-point laden phrases that it leaked over into my speech patterns.
If nothing else, these two days were proof that above all else, Silicon Valley entrepreneurs have mastered the talent of giving really beautifully designed and stripped-down PowerPoint presentations.
Seriously folks, if you’ve ever suffered through a “Death By PowerPointless” presentation where you were assaulted with dense bullet-point slides with hundreds of words on them … slide after slide after slide, none of them memorable, that made you fantasize about massive natural disasters, zombie apocalypse or alien invasions … these two days were not that.
Here’s what was so special about the “Secrets of Silicon Valley” speakers, who are entitled to have more than their share of ego and self-satisfaction: they didn’t just brag. Nor did they ramble on in thinly disguised sales brochures for their companies.
The most compelling speakers hardly mentioned their companies. Instead, their focus was on us, the audience. On what we needed to know.
The speakers knew what they were going to say, and they said it with humor, efficiency and – most unexpectedly, from a group of uber-nerds – humanity.
Posted: under Digital Migration, new media, newspaper crisis, Newspaper Deathwatch, Newspapers.
Tags: El Pais, new media, New Media Strategery, newspaper, newspaper crisis, Newspaper Deathwatch, Newspapers, paywalls, Platform obsession, Spain, spanish economic crisis
When asked what are the enduring lessons of the last five years for newspapers, various pundits have opined “Don’t enter an economic recession massively over-leveraged and dependent on fragile business models.”
In Spain, the problems that we are experiencing in the U.S. are even more severe. The advertising base was even more reliant on crazy real-estate bubble advertising than it was here. Anyone who has flown into, say, Barcelona, and seen 20 MILES of empty housing developments, half-built apartment blocks, and gradually eroding graded hillsides, can quite easily judge what kind of devastation was left behind when that bubble burst.
There is some disagreement over just how many digital news outlets have sprung up in the past couple years:
Ahora desde la AEEPP (Asociación Española de Editoriales de Publicaciones Periódicas) reconocen que tienen 763 publicaciones digitales asociadas aunque, Carlos Astiz, secretario general de la Asociación, estima que puede haber 3.000 medios digitales.
…and exactly what constitutes a regular news publication (such as when its edition are funded via crowdfunding:
En medio de la crisis que afecta a los medios tradicionales, han surgido en los últimos meses un gran número de medios digitales con fórmulas diferentes para conseguir la rentabilidad. Desde la existencia de socios que por un módico precio acceden antes a los contenidos como en diario.es o infolibre.es a proyectos financiados por crowdfunding como la revista FronteraD.
But the trend seems to be that digital-only publications have been designed from the ground-up to be profitable on this new platform. The publishers, operating on a shoestring, find an audience, find ways to monetize that audience, and then start to methodically try to scale up.
The opposite is in action with the traditional media. They have their audience – but it is shrinking.
They have their revenue streams – but they are evaporating.
So they are engaged in a massive scale-down. Cutting coverage, cutting staff, and according to the Difusion story, only weeks/months away from re-erecting the infamous paywall around El Pais that was widely credited with destroying the paper’s digital operations before they had even gotten a chance to find their footing. I wrote an entire case study about it (and El Tiempo’s desperate attempts to re-connect with the young audience that they had alienated & lost) for the NAA.
Meanwhile, over in the digital-only world, site owners are waking up to the trend of “native advertising” – i.e. putting posts into the middle of the flow that look a lot LIKE the news stories that readers are there to check out … but that contain sponsored content, written in a way that doesn’t conflict with the rest of the content on the site.
The reason native works is because the advertising is treated as a unit of content on the platform where it lives. That may seem obvious, but it’s an important observation. When a brands’s content competes on equal footing alongside a publisher’s content, everyone wins. Those search ads – they win if they are contextually relevant and add value to the consumer’s search results. Those promoted tweets only get promoted if people respond to them – a signal of relevance and value. The same is true for all truly “native” ad products. If the native ad content is good, it will get engagement. The industry is evolving toward rewarding advertising that doesn’t interrupt and is relevant and value additive. That’s a good thing.
OK, there is some validity to his POV that access to unlimited sources of information has made the sophisticated news consumer (at least potentially) better-informed than ever before. Here’s Yggy on why things are so peachy-keen:
American news media has never been in better shape. That’s just common sense. Almost anything you’d want to know about any subject is available at your fingertips. You don’t need to take my analysis of the Cyprus bank bailout crisis as the last word on the matter: You can quickly and easily find coverage from the New York Times, Wall Street Journal, Financial Times, and the Economist. Or if you don’t want to see your Cyprus news filtered through an America/British lens, you can check out the take of distinguished Greek economist Yanis Varoufakis on his blog. Reuters created an interactive feature that lets you try out different formulae for making the Cypriot haircut work. A pseudonymous London-based fund manager using the name Pawel Morski has offered vital, deeply informed coverage on Twitter and hisWordPress site. You can watch a Bloomberg TV interview on the situation with native Cypriot and former Federal Reserve adviser Athanasios Orphanides at your leisure.
Best of all, today’s media ecology lets you add depth and context to the news. Several sources on Twitter recommended to me a 2008 Perry Anderson article in the New York Review of Books about the broader sweep of post-independence Cypriot history.
Well. Yeah, that’s all true. If you’re looking for information on what is happening in Cyprus, and why this might melt down the Eurozone and start the dominos toppling the way they did back in the fall of ’08 again, there are certainly all manner of viewpoints, neat multimedia presentations, and interactive tools that will help you understand this big, glamorous, international story.
But where I start to have problems with his premise is down here on the local level. Now, trust me, I am very far from a newsroom curmudgeon. I don’t want things to go back to 1989. Hell, I make my living creating and refining digital content that is delivered across a wide variety of platforms (broadcast TV, desktop web, mobile web, native apps, online video, etc. etc.). And I am all to painfully aware of the problems inherent in making professionally produced content pay on digital platforms (see, well, pretty much the entire output of this blog for the past six years).
Here’s the deal: big international stories get lots of clicklove. The Cyprus meltdown could potentially affect billions of people. So that’s a huge potential audience right there. Many of those people are bankers, international businessmen, politicians, the investor class, etc. (READ: people who advertisers will pay to get their messages in front of.)
So the business model & incentives are there to produce all manner of content running this story to ground and microscoping all the possible permutations.
Again, this is not the problem.
Only a handful of states have budgets bigger than Los Angeles County’s. NASA spends 25% less in a year. The county’s welfare and foster care departments serve the neediest, whose ranks will only grow as the economy staggers.
And the county’s purse strings are controlled by just five politicians, the Board of Supervisors, whose powerful incumbency means they almost never face serious reelection challenges.
But now just four reporters tend this turf anywhere close to full time: two for The Times, one for eight dailies controlled by newspaper baron William Dean Singleton, and one for City News Service, although that young reporter frequently gets pulled off for other duty.
Back in my day, as many as a dozen full-time reporters walked this beat, filling the row of cramped, glass-walled cubicles on the dimly lit fourth floor just above the supervisors meeting room. (The Times had at least half a dozen other reporters at its downtown mother ship, digging deep into city and county government.)
Yep, that’s right. Down here on the local level, those incentives that make it possible to provide such in-depth coverage for international stories are not (yet?) in existence. So we get things like the 2013 budget for LA County going through with barely a hiccup.
That’s a lot of loot. But what really blows my mind is this other pie chart. It shows that this year, Los Angeles County gets almost half its budget – $10 BILLION – in assistance from the State and Feds.
Seriously, WTF? This county is home to an absolute massive amount of economic activity. We have the 2nd biggest port in the hemisphere. Hollywood, high tech, manufacturing, etc. And we still have to get about half our money as basically political welfare from the state and feds?
If those lifelines ever go away, this county will frickin’ implode.
What is the story with this? I’ve not seen it. It’s probably out there – but I have heard reams and reams about the fiscal cliff, the sequester, and yes, Cyprus. Not a whisper here in the LA market about a budget that has a far greater likelihood of actually devastating me and the community I live in.
I know there are many, many proposed solutions to this problem. But I also know that none of them have gotten traction – yet.
I am working every week with my class of journalists at USC, to try to prepare them for gigs in the real world. It is my hope that they will not have to work at news outlets (and you know who you are) where they will have to use the skills I’m teaching them, to put together linkbait slideshows on celebrity sideboob. Or produce yet another think-piece on whither the Euro.
So yeah. In some situations, with some stories, things are really, really great. But down at the granular level, journalism is not in the greatest shape. Dismissing these problems as the fantasies of ill-tempered Luddites is not a path to a solution, Matty.
OK, this is really derivative, but I’m so impressed with the insight in this list that I’m shamelessly repeating it here. Go to BoingBoing. Click on the ads. Give them some money. They are good. I like BoingBoing.
(Please, no DMCA notice for this…)
To my journalism students – when you’re trying to construct a compelling narrative, for a story that goes beyond “On Tuesday, the Board met for two hours to consider blah-de-blah…” you could do a helluva lot worse than use these rules to challenge yourself to come up with something that grabs the reader and makes them keep clicking the “Next” button at the bottom of your page.
These rules were originally tweeted by Emma Coates, Pixar’s Story Artist. Number 9 on the list – When you’re stuck, make a list of what wouldn’t happen next – is a great one and can apply to writers in all genres.
Somehow, I expected more of a mad scientist’s lab, with chortling henchmen. Or hench-Americans, as I hear they prefer to be addressed….
It is always dangerous to give a group of bloggers (should that be “a flamewar of bloggers”?) a stage and a microphone, and dare them to get pretentious about predicting The Next Big Thing.
UPDATE: the always irascible bloggers have deemed the event a FAIL because of the lack of interactivity. Also: keyboard pants?
Spin magazine is killing its print edition-tell me how paywalls would help this situation?
I keep hearing over and over again that the demise of Murdoch’s The Daily means that digital magazines don’t work, the real solution to the revenue problems is to “fix the original sin” and put all content behind a paywall.
Over the course of the last decade, ad pages gradually declined from 661 in 2003 to 378 in 2011, a 43% drop, according to the Publishers Information Bureau. More recently, ad pages plunged another 40% from 287 in the first nine months of 2011 to 171 in the first nine months of 2012.
On the circulation front, in the six months ending December 2011 (the most recent period for which data is available) Spin had a total circulation of nearly 460,000 down 15% from 540,901 in the same period of 2005, according to the Alliance of Audited Media, formerly the Audit Bureau of Circulations.
OK, so take a second and mull over those numbers. When your ad revenues diminish by 75% while your circulation is only down 15%, what does that really mean? Does it mean that the audience has abandoned your product?
Or does it mean that advertisers have abandoned your product?
Of course, it means the latter. The young, hip audience that buys music (and all the related lifestyle accoutrements you see in music mags, such as t-shirts, DeVry University classes on how to be a music producer, black light posters & urine-cleansing supplements), is now getting their music online, not from the no-longer-existent music stores.
Why buy an ad in a print product that doesn’t offer a quick and easy way for the now-engaged audience to seamlessly buy what you’re selling? It’s more effective than print, and (due to continuing wrongheaded ad sales policies) cheaper too.
The challenge here, once you make the shift to all-digital, is going to be offering some kind of as product or experience that differentiates your music mag from all the music blogs out there that have much lower cost overheads.
I’ve always said that the places to watch for innovation are music and video games. Keep an eye on this space. If there are going to be innovations, they are likely to show up here first.