Sips from the Firehose
A blog that seeks to filter the internet into a refreshing, easily-gulped beverage
Posted: under Digital Migration.
Experiments to see if there is an audience for high-value content
Pundits have long said “Let a thousand flowers bloom.” Well, this is one of them.
A group of journalists down at the Folha de Sao Paolo (and excuse me for not putting in the various tildes & accent marks, but I’m trying to do this via the new and allegedly improved Scribefire, and special characters are giving it the vapors) are launching IndieJournalism.com in the hopes that breaking away from the behemoth media companies will give them the cred and agility to survive the next few years.
“… the group’s members shared their ultimate goal: to create a platform for both readers interested in long-form journalism and journalists interested in producing it. More than that, the site is betting on developing a new business model and a new kind of digital journalism product.
“The crisis is knocking on our door, and we still haven’t seen the light at the end of the tunnel,” Netto says. “It’s up to us journalists to find our own way. I’m not saying newspapers are going to disappear — in fact, I think it’s not going to be that way. But the fact is that each media format has its strength, and it has become difficult for the large media outlets to invest in in-depth reporting because their structures were specifically designed to mainly deliver hard news.”
The business model here seems to be selling stories one by one, the way that Atavist or Byliner do. I’m not sure that there’s enough of an audience base, particularly in Brazil, for this to be the main support for long-form journalism. Additionally, this front-loads the cost of doing a story.
That is, you have to be able to support yourself for as long as it takes for you to do the research and the writing, and then hope that somehow, your piece finds enough of an audience (and that a significant sub-percentage of that audience is motivated by your excerpt to click on that good ol’ PayPal button) to recoup your costs. Maybe they will be able to sell subscriptions, but even that is going to require a massive shift in consumer behavior.
I’d be more excited about this if they were working on a new ad model, or even a new means of supporting themselves via e-commerce. Maybe they’ll be able to take advantage of the appetite in the market for more engaging and fun tablet experiences – they do say that they want to do more “Snowfall” type immersive experiences.
Posted: under Digital Migration, journalism.
Tags: journalism, Webconomics
When clicks drive coverage, what happens to hard news stories? Are we doomed to “hamster wheel journalism”?
Sleeping kitteh, dying news industry.
Is the future only listicles and kitteh pictures?
Posted: under Digital Migration, journalism.
Tags: Adobe DPS, Atavist, iBook Author, indie business model, Inkling, journalism, journalist's guide to self-publishing tools, long-form journalism, Vook, Webconomics
How journalists can build their own news/publishing business
I was asked by my students if there were ways that they could publish their stories, videos and audios, without having to give up control to media companies that really aren’t all that interested in publishing new & interesting content from unknown authors. Well, not unless it is given to them free, with no obligations to pay any residuals or royalties, and they have exclusive rights to publish and market that content in all media known or unknown, throughout the universe, until the end of time.
There are a bunch of companies that have sprung up that publish multimedia books – you’ll have to do some research to see which one would offer you the best deal for your project.
1. Vook – they started off just doing ebooks with video embedded. These were interesting as experiments, but really didn’t push the form very far. Now, they’ve started publishing to all the major platforms (rather than trying to establish themselves as an alternative to Amazon, with their own proprietary standards – a losing game, if ever there was one).
The first Vooks were like the first CD-ROMs. They had text on them with cutscenes of dubious quality. Usually made from literature that was in the public domain (i.e. free for some geek to hammer on without having to pay fees to the pesky creative writer-types).
Posted: under Digital Migration, journalism.
Tags: credibility, Google seach rankings, in-depth articles, journalism, long-form journalism, online identity, online reputation, page ranking, PR, public relations, search engine optimization, SEO, SERPs, Web/Tech, Webconomics
…back from summer vacation, and leaping into the school year. Well, trying to leap, anyway.
I mentioned this development in digital news to my journalism classes at Annenberg, and figured I might want to expand a bit more on it, and provide some links to related articles & research.
(Google Data Center from Wallpaperstart.com)
First, forgive me if this is old news, but I haven’t heard much about this from the usual suspects; for some reason, there isn’t much notice being taken of this by publishers, or professional journalists.
But the PR guys are all over this. Viz: How Google’s ‘In-Depth Articles’ feature could affect PR
The feature, which Google calls “In-Depth Articles,” offers up links to a set of three long-form articles, usually at the bottom of the search results page. The articles are usually detailed profiles and exposés on companies and their leadership. Companies and high-profile individuals should take notice of this development and understand that it presents a number of opportunities, as well as some perils.
No one but Google itself knows exactly how these articles are selected, but the search engine giant has described them as “thoughtful in-depth content” that “remains relevant long after its publication date.” This is a major coup for traditional long-form publications such as Rolling Stone, Vanity Fair,Fortune, The Atlantic, and The New Yorker, as well as new online-only media such as The Verge,SB Nation, and Slate.
The implications for businesses, prominent individuals, and the people in charge of maintaining the reputations thereof, are pretty significant, if not outright terrifying.
Posted: under Digital Migration.
Some times, there is a bit of a lag between the loading of the headline on HuffPo and the photo. Not always as humorous as it is here.
Posted: under Digital Migration, New Marketing.
Tags: Ben Casnocha, CreativeLIVE, entrepreneurs, escape from cubicle nation, Glenn Kelman, Guy Kawasaki, how to become an entrepreneur, how to launch your startup, innovation, live video training, New Media Strategery, Reid Hoffman, silicon valley, Spencer Raskoff, Unconventional Research, Viral Fame, Webconomics
How many times do you get a chance to ask spectacularly successful tech entrepreneurs anything you want?
Janine & I just completed two days of intense sessions with some of Silicon Valley’s most successful entrepreneurs at creativeLIVE’s “Secrets of Silicon Valley” sessions. And yes, that was really alliterative. Sorry. Bear with me. Everyone talked in such catchy bullet-point laden phrases that it leaked over into my speech patterns.
The walls of the creativeLIVE breakroom are festooned with flatscreen monitors showing what’s on their various channels. Most fascinating of all are the real-time “heatmaps” showing who’s watching at any moment, bordered by the latest comments on Twitter and Facebook. The “Secrets of Silicon Valley” was watched by people in more than 130 countries. In the map, you see clusters of red and white dots representing the audience through my reflection as I took this photo.
If nothing else, these two days were proof that above all else, Silicon Valley entrepreneurs have mastered the talent of giving really beautifully designed and stripped-down PowerPoint presentations.
Seriously folks, if you’ve ever suffered through a “Death By PowerPointless” presentation where you were assaulted with dense bullet-point slides with hundreds of words on them … slide after slide after slide, none of them memorable, that made you fantasize about massive natural disasters, zombie apocalypse or alien invasions … these two days were not that.
Here’s what was so special about the “Secrets of Silicon Valley” speakers, who are entitled to have more than their share of ego and self-satisfaction: they didn’t just brag. Nor did they ramble on in thinly disguised sales brochures for their companies.
The most compelling speakers hardly mentioned their companies. Instead, their focus was on us, the audience. On what we needed to know.
The speakers knew what they were going to say, and they said it with humor, efficiency and – most unexpectedly, from a group of uber-nerds – humanity.
Posted: under Digital Migration, new media, newspaper crisis, Newspaper Deathwatch, Newspapers.
Tags: El Pais, new media, New Media Strategery, newspaper, newspaper crisis, Newspaper Deathwatch, Newspapers, paywalls, Platform obsession, Spain, spanish economic crisis
Unemployment over 50% – banking system collapse – political instability – newspapers run out of options
When asked what are the enduring lessons of the last five years for newspapers, various pundits have opined “Don’t enter an economic recession massively over-leveraged and dependent on fragile business models.”
One by one, newspapers are falling behind.
In Spain, the problems that we are experiencing in the U.S. are even more severe. The advertising base was even more reliant on crazy real-estate bubble advertising than it was here. Anyone who has flown into, say, Barcelona, and seen 20 MILES of empty housing developments, half-built apartment blocks, and gradually eroding graded hillsides, can quite easily judge what kind of devastation was left behind when that bubble burst.
But now comes the news that digital media has overtaken print in Spain.
There is some disagreement over just how many digital news outlets have sprung up in the past couple years:
Ahora desde la AEEPP (Asociación Española de Editoriales de Publicaciones Periódicas) reconocen que tienen 763 publicaciones digitales asociadas aunque, Carlos Astiz, secretario general de la Asociación, estima que puede haber 3.000 medios digitales.
…and exactly what constitutes a regular news publication (such as when its edition are funded via crowdfunding:
En medio de la crisis que afecta a los medios tradicionales, han surgido en los últimos meses un gran número de medios digitales con fórmulas diferentes para conseguir la rentabilidad. Desde la existencia de socios que por un módico precio acceden antes a los contenidos como en diario.es o infolibre.es a proyectos financiados por crowdfunding como la revista FronteraD.
But the trend seems to be that digital-only publications have been designed from the ground-up to be profitable on this new platform. The publishers, operating on a shoestring, find an audience, find ways to monetize that audience, and then start to methodically try to scale up.
The opposite is in action with the traditional media. They have their audience – but it is shrinking.
They have their revenue streams – but they are evaporating.
So they are engaged in a massive scale-down. Cutting coverage, cutting staff, and according to the Difusion story, only weeks/months away from re-erecting the infamous paywall around El Pais that was widely credited with destroying the paper’s digital operations before they had even gotten a chance to find their footing. I wrote an entire case study about it (and El Tiempo’s desperate attempts to re-connect with the young audience that they had alienated & lost) for the NAA.
Soon to run back behind the paywall. Maybe it will work this time. Then again, with so much new competition in the digital marketplace, and with the brand discredited & distrusted by younger readers … maybe it won’t.
Meanwhile, over in the digital-only world, site owners are waking up to the trend of “native advertising” – i.e. putting posts into the middle of the flow that look a lot LIKE the news stories that readers are there to check out … but that contain sponsored content, written in a way that doesn’t conflict with the rest of the content on the site.
Check out what John Battelle has to say about this evolution of monetization:
The reason native works is because the advertising is treated as a unit of content on the platform where it lives. That may seem obvious, but it’s an important observation. When a brands’s content competes on equal footing alongside a publisher’s content, everyone wins. Those search ads – they win if they are contextually relevant and add value to the consumer’s search results. Those promoted tweets only get promoted if people respond to them – a signal of relevance and value. The same is true for all truly “native” ad products. If the native ad content is good, it will get engagement. The industry is evolving toward rewarding advertising that doesn’t interrupt and is relevant and value additive. That’s a good thing.
Posted: under Digital Migration.
Tags: com, Cyprus banking meltdown, Denial of Reality, journalism, local coverage, Los Angeles County budget, Matty Yglesias, news coverage, Salon.
OK, there is some validity to his POV that access to unlimited sources of information has made the sophisticated news consumer (at least potentially) better-informed than ever before. Here’s Yggy on why things are so peachy-keen:
Well. Yeah, that’s all true. If you’re looking for information on what is happening in Cyprus, and why this might melt down the Eurozone and start the dominos toppling the way they did back in the fall of ’08 again, there are certainly all manner of viewpoints, neat multimedia presentations, and interactive tools that will help you understand this big, glamorous, international story.
…as is the Economist.
Bloomberg and Business Week are all over this…
But where I start to have problems with his premise is down here on the local level. Now, trust me, I am very far from a newsroom curmudgeon. I don’t want things to go back to 1989. Hell, I make my living creating and refining digital content that is delivered across a wide variety of platforms (broadcast TV, desktop web, mobile web, native apps, online video, etc. etc.). And I am all to painfully aware of the problems inherent in making professionally produced content pay on digital platforms (see, well, pretty much the entire output of this blog for the past six years).
Here’s the deal: big international stories get lots of clicklove. The Cyprus meltdown could potentially affect billions of people. So that’s a huge potential audience right there. Many of those people are bankers, international businessmen, politicians, the investor class, etc. (READ: people who advertisers will pay to get their messages in front of.)
So the business model & incentives are there to produce all manner of content running this story to ground and microscoping all the possible permutations.
Again, this is not the problem.
The problem is this (from 2009 – and since then, it’s only gotten worse):
Only a handful of states have budgets bigger than Los Angeles County’s. NASA spends 25% less in a year. The county’s welfare and foster care departments serve the neediest, whose ranks will only grow as the economy staggers.
And the county’s purse strings are controlled by just five politicians, the Board of Supervisors, whose powerful incumbency means they almost never face serious reelection challenges.
But now just four reporters tend this turf anywhere close to full time: two for The Times, one for eight dailies controlled by newspaper baron William Dean Singleton, and one for City News Service, although that young reporter frequently gets pulled off for other duty.
Back in my day, as many as a dozen full-time reporters walked this beat, filling the row of cramped, glass-walled cubicles on the dimly lit fourth floor just above the supervisors meeting room. (The Times had at least half a dozen other reporters at its downtown mother ship, digging deep into city and county government.)
Yep, that’s right. Down here on the local level, those incentives that make it possible to provide such in-depth coverage for international stories are not (yet?) in existence. So we get things like the 2013 budget for LA County going through with barely a hiccup.
This is where $25 billion goes this year. I heard nothing about this – and I’m plugged-in!
That’s a lot of loot. But what really blows my mind is this other pie chart. It shows that this year, Los Angeles County gets almost half its budget – $10 BILLION – in assistance from the State and Feds.
Seriously, WTF? This county is home to an absolute massive amount of economic activity. We have the 2nd biggest port in the hemisphere. Hollywood, high tech, manufacturing, etc. And we still have to get about half our money as basically political welfare from the state and feds?
If those lifelines ever go away, this county will frickin’ implode.
What is the story with this? I’ve not seen it. It’s probably out there – but I have heard reams and reams about the fiscal cliff, the sequester, and yes, Cyprus. Not a whisper here in the LA market about a budget that has a far greater likelihood of actually devastating me and the community I live in.
I know the ’08 real estate meltdown devastated property taxes, but come on! This is unsustainable.
I know there are many, many proposed solutions to this problem. But I also know that none of them have gotten traction – yet.
I am working every week with my class of journalists at USC, to try to prepare them for gigs in the real world. It is my hope that they will not have to work at news outlets (and you know who you are) where they will have to use the skills I’m teaching them, to put together linkbait slideshows on celebrity sideboob. Or produce yet another think-piece on whither the Euro.
So yeah. In some situations, with some stories, things are really, really great. But down at the granular level, journalism is not in the greatest shape. Dismissing these problems as the fantasies of ill-tempered Luddites is not a path to a solution, Matty.
Posted: under Blogging, Digital Migration, new media.
Tags: Blogging, new media
OK, this is really derivative, but I’m so impressed with the insight in this list that I’m shamelessly repeating it here. Go to BoingBoing. Click on the ads. Give them some money. They are good. I like BoingBoing.
(Please, no DMCA notice for this…)
To my journalism students – when you’re trying to construct a compelling narrative, for a story that goes beyond “On Tuesday, the Board met for two hours to consider blah-de-blah…” you could do a helluva lot worse than use these rules to challenge yourself to come up with something that grabs the reader and makes them keep clicking the “Next” button at the bottom of your page.
Pixar’s 22 Rules of Storytelling – Boing Boing
From Aerogramme Writers’ Studio, via Adafruit. My favorite is #13: “Discount the 1st thing that comes to mind. And the 2nd, 3rd, 4th, 5th – get the obvious out of the way. Surprise yourself.”
These rules were originally tweeted by Emma Coates, Pixar’s Story Artist. Number 9 on the list – When you’re stuck, make a list of what wouldn’t happen next – is a great one and can apply to writers in all genres.
- You admire a character for trying more than for their successes.
- You gotta keep in mind what’s interesting to you as an audience, not what’s fun to do as a writer. They can be very different.
- Trying for theme is important, but you won’t see what the story is actually about til you’re at the end of it. Now rewrite.
- Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___.
- Simplify. Focus. Combine characters. Hop over detours. You’ll feel like you’re losing valuable stuff but it sets you free.
- What is your character good at, comfortable with? Throw the polar opposite at them. Challenge them. How do they deal?
- Come up with your ending before you figure out your middle. Seriously. Endings are hard, get yours working up front.
- Finish your story, let go even if it’s not perfect. In an ideal world you have both, but move on. Do better next time.
- When you’re stuck, make a list of what WOULDN’T happen next. Lots of times the material to get you unstuck will show up.
- Pull apart the stories you like. What you like in them is a part of you; you’ve got to recognize it before you can use it.
- Putting it on paper lets you start fixing it. If it stays in your head, a perfect idea, you’ll never share it with anyone.
- Discount the 1st thing that comes to mind. And the 2nd, 3rd, 4th, 5th – get the obvious out of the way. Surprise yourself.
- Give your characters opinions. Passive/malleable might seem likable to you as you write, but it’s poison to the audience.
- Why must you tell THIS story? What’s the belief burning within you that your story feeds off of? That’s the heart of it.
- If you were your character, in this situation, how would you feel? Honesty lends credibility to unbelievable situations.
- What are the stakes? Give us reason to root for the character. What happens if they don’t succeed? Stack the odds against.
- No work is ever wasted. If it’s not working, let go and move on – it’ll come back around to be useful later.
- You have to know yourself: the difference between doing your best & fussing. Story is testing, not refining.
- Coincidences to get characters into trouble are great; coincidences to get them out of it are cheating.
- Exercise: take the building blocks of a movie you dislike. How d’you rearrange them into what you DO like?
- You gotta identify with your situation/characters, can’t just write ‘cool’. What would make YOU act that way?
- What’s the essence of your story? Most economical telling of it? If you know that, you can build out from there.
Technorati Tags: writing, blogs, Pixar, BoingBoing, rules of storytelling
Posted: under Blogging, Blogs, Digital Migration.
Tags: #nmx BlogWorld, Blogging, Blogs, Social Media monetization
Somehow, I expected more of a mad scientist’s lab, with chortling henchmen. Or hench-Americans, as I hear they prefer to be addressed….
It is always dangerous to give a group of bloggers (should that be “a flamewar of bloggers”?) a stage and a microphone, and dare them to get pretentious about predicting The Next Big Thing.
UPDATE: the always irascible bloggers have deemed the event a FAIL because of the lack of interactivity. Also: keyboard pants?