Ken Doctor at Neiman’s “Newsonomics” points out that the “self-asphyxiation” cycle is nearing endgame I cross-posted a response to this on Facebook, so if you’ve already seen it there from me, my apologies. But I’ve been watching the gradual descent of local news for most of the past 20 years, and the latest round-up by […] [...more]
Ken Doctor at Neiman’s “Newsonomics” points out that the “self-asphyxiation” cycle is nearing endgame
I cross-posted a response to this on Facebook, so if you’ve already seen it there from me, my apologies.
Fahrenheit 451 should not have been a documentary of what the future was going to be like.
But I’ve been watching the gradual descent of local news for most of the past 20 years, and the latest round-up by Doctor basically sums up everything that I’ve been fearing. A sampling:
While national/global news companies have cut their newsrooms, they have still maintained sufficient capacity to make their news brands valuable in the digital age. It’s not just the numbers of journalists: It’s a good mix of veteran experienced journalists who know their beats deeply and younger journalists, still early in their careers but natively more digitally inclined.
At the local press, it’s a different picture. As newsrooms have halved, older, experienced journalists have been disproportionately made to feel redundant, and then made sent off. The main reason: money. Older journalists earn more of it, and their cutting makes short-term financial sense.
The result: a disaster whose death spiral seems to be accelerating. When I’ve given talks, I’ve gotten a lot of nods from people in the industry when I show one single slide: A two-liter bottle of Coke selling for $1 next to a one-liter bottle priced at $2. That’s essentially what local publishers have done in product and pricing of print over the last five years, doubled the price and halved the product, a halving that, of course, carries through to their digital offerings.
Any company that disrespects its own products, and those who produce them, probably deserves its eventual fate.
Yes, money matters, but it’s that beating heart of the business — creating news that local citizens need to run their governments and better their lives — that still has to be an antidote to the single-minded financial view of local news. (If “the market” won’t support local news, many have said to me, than maybe it isn’t needed. I ask them: If the same were true of education, the arts, or even roads, where would our struggling democracy be?) [Ed. note: emphasis mine.]
Where is the moral center of the local news industry — a moral center that long rested, if sometimes uncomfortably, alongside the demands of running a successful business?
While I agree with all the points Ken makes, there is one bit that jumped out: his equating of the news with schools, roads, bridges, etc. Yes, we all agree that we need a group societal effort to build & maintain these things, and that as a result, we all benefit from their existence. Thing is: the average citizen can SEE the roads/schools decaying, and is motivated to action. Lack of local news coverage only becomes a crisis when suddenly we wake up to lead in our water. The news industry, if it is going to transition from ad-supported to a more direct “charge the readers” model, is going to have to get on the stick and market itself better; make a case to the readers that they NEED local news coverage as a form of insurance policy.
Unfortunately, investigative reporting is threatened in many cities, said Robinson. Although the Globe has partnered with Participant Media and other funders to offer a new investigative reporting fellowship, many local newspapers will no longer invest the time and resources required for stories that can take months of reporting, said Robinson.
“The prevailing view among editors is ‘investigative reporting is a luxury we can no longer afford’…The fact is, investigative reporting is a necessity that we cannot afford to do without.” Robinson said that in the face of declining revenue in the past decade, cutting investigative reporting was a “fundamental mistake.” Readers “almost always” rank investigative reporting highly in surveys, said Robinson.
“The amount of investigative reporting being done now in most cities is a small fraction of what it was in the year 2000,” he said. “In many communities even city hall doesn’t get covered. So the whistleblower who knows about official corruption in city hall has no one to go to…that’s a really serious problem for our democracy right now.”
So here’s my thought: what would be the best way for journalists and news organizations to start making a case for themselves? We’ve seen how well fear-mongering via news outlets works for moving the public to devote spectacular amounts of time, money and energy into heading off perceived threats. The Iraq war, Ebola, the wall at the border with Mexico, the gold standard, handgun seizures … all “crises” driven by media coverage that spurred Americans to either demand the government spend billions (trillion?) to kieep them safe, or got them to reach into their pockets, pull out their wallets, and spend a sizable percentage of their disposable income on something that would Keep Them Safe.
I don’t think we should get as crude and manipulative as many of these campaigns have been. But could there – should there – be a reminder in the middle of each news broadcast/article/infographic, making it explicit that this coverage just saved ordinary Americans from “X” and that to continue to do so, we need you the viewers/listeners/readers to support us in this manner.
And then lay out what might happen if the audience does not. Make it explicit, in the way that a collapsed bridge, or gradeschool on fire, or highway full of potholes does for the average, distracted American, who only has time to respond to direct threats to his/her existence.
Our audience is starved for time, and thousands (millions?) of new digital experiences are screaming for their attention (and money). News is too often marketed as “cod-liver oil” – it tastes like shit, but it’s good for you. I think we need to revisit that paradigm, and start figuring out better ways to make people appreciate what the news, and aggressive, honest local news coverage, does for them.
When Hootsuite, the industry leader when it comes to managing social media profiles, removes a feature so essential to what community managers, social marketing execs and wanna-be YouTube stars are trying to do (i.e. identify & interact with "influencers" to thereby achieve business goals), then there is definitely Something Really Heavy going on behind the scenes. [...more]
Industry-leader social management tool Hootsuite “deprecates” Klout – but who’s next?
Klout, you were mean to us and made us like it. You made us feel inadequate, and spend far too many hours indulging in unnatural behaviors to please your algorithm. And all we got were inane “Perks” like bland business cards that look like they were spat out of an old dot-matrix printer …
… or 1/2 off a crate of Sooper fREEKy POWer Drinkzzzz(aside: WhenTF are we going to collectively decide that replaces “S” with “Z” no longer denotes hip & outlaw status?) that magically combine the lovely taste of licking the sludgecrust from the bottom of a riding lawn mower with the sensation of a myocardial infarction and COPD. Yummy!
But all along, there was a sneaking suspicion that Klout scores were not all they were cracked up to be; that the “social media influence” they purported to measure&deliver was flawed, at best. Still, we went along with it, because, well, there really wasn’t much else. (Kred came and went and the less said about the brief spring of Empire Avenue, the better.)
Now comes the hardcore notice from Hootsuite that they are no longer including Klout, because “we put our customers at the forefront of every business decision.” My oh my. Whatever could that mean? Maybe that Klout does NOT do so? That they are, in fact, preying upon customers by snarfing up all our actions, interactions, posts, updates & etc. and selling them to the highest bidder? Or something worse?
This is what you get when you click on the Klout link. In corporate-speak, this is pretty much a bullet to the back of the head.
Embarrassing admission: I totally bought into Klout. For a time, I was even clicking like a lab rat hooked on blow on the “Share Our Content Now!” features on Klout. Yes, I was that kind of dingbat. I gave over my social media profiles to Klout and let them hijack my voice and suggest things that my friends and colleagues should read, all wrapped up nicely in a Klout-enabled URL shortener.
Mea culpa. Sorry. Won’t make that mistake again.
In my defense, when I obediently shared Klout’s suggested content, I saw my Klout score shoot up. But when I checked out all my shares, likes and interactions? Not a big change. Which obviously made me suspect that Klout was boosting its number to try to keep me incentivized into using Klout’s content and shortener.
I was becoming a human bot-net.
It made me uneasy months ago, and so I quit sharing Klout’s content. But I still had in the back of my mind that I should pay more attention to Klout, that the score is essential to building and maintaining “your personal brand,” etc. etc.
But then I saw the above notice when trying to use Hootsuite. I can only read between the lines as to what’s going on here, but if Hootsuite, the industry leader when it comes to managing social media profiles, removes a feature that seems so essential to what so many community managers, social marketing execs and wanna-be YouTube stars are trying to do (i.e. identify & interact with “influencers” to thereby achieve business goals), then there is definitely Something Really Heavy going on behind the scenes.
Maybe it’s all the old objections finally coming home to roost: inaccuracy, lack of transparency, encouragement of inauthentic behavior …
…or maybe there’s been some business fight going on, over who should share what money with whom in exchange for what. But the bottom line is: with Klout out of Hootsuite, we are going to have to start using something else.
Here are the suggested alternatives to Klout:
First, Right Relevance claims to ” helps you better engage your social audience by letting you search and share the most authoritative content currently trending on the social web. We achieve this by mining the social web to identify and rank topical influencers. The inherent trust of the influencers communities is applied to finding the most relevant articles.”
This app breaks out the “share relevant content” features of Klout. As with so many other “content suggestion engines,” the danger lies in the possibility that they will recommend content that benefits THEM more than it benefits YOU. I will be poking this one with a stick very carefully.
Next up, Riffle Twitter Insights says that they are an “easy-to-use efficiency tool that helps you build an instant rapport with anyone on Twitter. With a simple, intuitive dashboard showing users’ social patterns, networks and interests.”
What, no Perks for using? (sigh) OK, the big downside here is right in the title: it’s only for Twitter. Klout claimed to bring in Facebook, YouTube, Instagram, LinkedIn, FourSquare, and any other bright-shiny-jingly-key-social-media-network.
They make the interface look so very cool. But I rather suspect that you don’t get these kinds of charts, graphs & sophistication with the Free level of service.
Unnoticed to most casual users of Klout: many of the high-end social media measurement and management platforms (such as UberVU, RavenTools, Radian6 and others) scraped Klout scores and put them right next to usernames in the dashboard. It was a quick shortcut to identifying “influencers” without having to built your own algo or develop that side of your business.
I’ll be interested to see if any of these alternatives gets any traction – or if Klout starts showing more signs of distress (other than the inconsistencies in their dashboards, UX, features or all the other quirks that have surfaced in the past year or so).
So this happened: I got asked to help train a team of 25 bright, ambitious, clever & talented people from Jiangsu Broadcasting. I believe they are headquartered in Nanjing, and they were set loose in Los Angeles for 20 days (missing out on some big & important holidays in China) to learn what they could […] [...more]
So this happened: I got asked to help train a team of 25 bright, ambitious, clever & talented people from Jiangsu Broadcasting. I believe they are headquartered in Nanjing, and they were set loose in Los Angeles for 20 days (missing out on some big & important holidays in China) to learn what they could about how to adapt to the shift from traditional broadcast TV, to a more multiplatform approach.
Here’s a gallery of images from the last day, when they had to present their projects.
Yeah, I read the caption to this too – “loser … instantly … falling into a pit…” and realized that China’s gameshows are totally badass.
Here are the contestants, perched on their precarious peninsulas (see what I did there?), waiting to have questions fired at them by the stern hosts.
The students partied it up while they were in L.A., and experimented with Vine to post pictures of themselves toasting their success with California wine.
As part of their presentation, one of the teams of students built sequences into their Prezi, where they took the letters U-S-C and used them to talk about how much they enjoyed their time in L.A. They were particularly impressed by the cheerleaders at our football matches.
I think this spells out “M V” — maybe they saw the old Village People “YMCA” hand gestures, and figured they’d one-up it?
So my students think I’m “Sully” from Monsters, Inc. Large, hairy, kinda goofy, by generally friendly and harmless. I guess this represents progress of a sort – usually, my students call me Hagrid.
They were challenged to think strategically about how best to incorporate social media into their marketing and programming mix.
Contestants on the singing contest show “The Hidden King” put on masks and perform against each other. Some of the masks really get ornate.
One of the other ways that the students considered to drive traffic, awareness and interactivity with their content, is to start using the gossip sites to send out photos of Chinese celebrities making fashion faux pas. Zippers undone, bad armpit hair-shaving, etc. Somewhere, Perez Hilton nods and murmurs appreciatively.
They’ve gotten the message that to compete against the market leader – a spinoff of “The Voice” – they are going to have to use a mix of social media strategies to try to build up a more engaged audience.
Unable to built a real high-quality mask of their own, the students resorted to sticking post-it notes to the foreheads of their singer. I gave them extra points for resourcefulness and creativity. And, of course, silliness.
The promos for “The Hidden King” would not look out of place in a Thor movie. Some huge guy, dreadful, menacing music … swinging a hammer with a glowing symbol in it … if it was a movie, I definitely would go see it.
Ukrainians fighting the Kremlin’s propaganda machine release report on what they’ve learned While I’ve been regularly sharing, reposting and ReTweeting the efforts of my friends, colleagues and students in Ukraine over the past year and a half, I must admit that there are times when I kinda lose track of what’s really happening over there. […] [...more]
Ukrainians fighting the Kremlin’s propaganda machine release report on what they’ve learned
While I’ve been regularly sharing, reposting and ReTweeting the efforts of my friends, colleagues and students in Ukraine over the past year and a half, I must admit that there are times when I kinda lose track of what’s really happening over there.
Every day, they scour the airwaves and the web for examples of Russian propaganda. They are like the “Daily Show” of Ukraine … without quite so many jokes. Because, well, people are dying. And that’s kinda hard to make into Teh Funny.
I can’t quite express in words how proud and humbled I am by StopFake.org, the online effort by Yevhen Fedchenko, the Mohyla School of Journalism, and the Institute for the Digital Future of Journalism, to report the truth and counter the cynical, evil lies that are being daily concocted by the Putin regime to mislead and delude people around the world. Their efforts these past few years have made me feel like a spoiled gringo, as so often happens when I work with journalists in countries where the government or cabals of criminal oligarchs decide to crush a free and independent press.
Which is why it’s even worse to see us doing it to ourselves.
I did a case study on this use of analytics technology more than a year ago. The gist of it is this: online MMPORGs like World of Warcraft, EVE, Everquest, etc., are wonderful tools whereby to study human interactions. Here’s the gist: when you map the connections between people – or stores, or institutions, or […] [...more]
I did a case study on this use of analytics technology more than a year ago. The gist of it is this: online MMPORGs like World of Warcraft, EVE, Everquest, etc., are wonderful tools whereby to study human interactions.
Here’s the gist: when you map the connections between people – or stores, or institutions, or giant multinationals – there are certain geometric patterns that emerge. Analyzing the shape of those patterns reveals what kind of community is in existence, how healthy and vibrant that community is, and whether or not any of the people in that community are acting in a criminal or shady manner.
This technology is being used by Ninja Metrics (h/t to Dmitri Williams, a colleague at USC-Annenberg who runs this amazing company), to help online game environments to detect and remove the kinds of “gold-farming scammers” that ruin the gaming experience for the other players. It’s also the kind of thing that is being used to catch real-world drug cartels, money-launderers and fences for stolen goods.
Now if they can only do something about that punk griefer who keeps zapping me in “Destiny,” they’ll really be onto something…
Shorter: Mobile is still undervalued. Hackers suck. China is about over; India is next. Professional content producers still doomed. But good design still matters. Every year, Mary Meeker produces a massive presentation that quickly makes the rounds on Teh Interwebz and gets name-checked by all the digerati. This year is no different; everything has changed, is […] [...more]
Shorter: Mobile is still undervalued. Hackers suck. China is about over; India is next. Professional content producers still doomed. But good design still matters.
Every year, Mary Meeker produces a massive presentation that quickly makes the rounds on Teh Interwebz and gets name-checked by all thedigerati. This year is no different; everything has changed, is changing, will change. So what does the Oracle of KPCB tell us this year? Well, for one thing, she’s down from the “Death by PowerPoint” presentations of years past, that clocked in at 350+ slides (and a whole lotta Visine for anyone plowing through the dense bar charts & bullet points).
Anyway, check it out:
So what’s my analysis of her analysis? Glad you asked.
In a business environment that closely resembles the last five minutes of a James Bond film, where the klaxons are blaring and guys in white jumpsuits are frantically running around and dying in explosions because Bond just set the reactor to overload... the absolute stupidest, most dangerous thing you can possibly do is just stand still. Act defensively. [...more]
The kids are all right. Despite my best efforts…
On Friday, I had five cohorts of students graduate from Annenberg-USC. Three graduate student cohorts (broken down into two cohorts that attended USC for two years, and one in the brand-new one-year accelerated Master’s program). One group of quirky, hardworking undergrads. And a summer school class of “Specialized Journalism” grad students.
USC-Annenberg class of 2015, right after the ceremonies ended – and reality started to sink in (at least for a few of them). The rest were ebullient, as evidenced by student Yingzhi Yang in the foreground, grinning and waving at me.
I had to start traveling at 4 a.m. in Sonoma County, to get to the graduation before all was over; but it was worth every second of sitting on runways and grinding my teeth while crammed into a coach seat (they get tinier every year, it seems). I got to see all my students, beaming and full of excitement, enthusiasm and hope. God knows we need those three emotional energy states in journalism these days.
The IAB has published their view. I have my own opinion. One of the biggest problems with “native advertising” is that it is such a new, made-up term of digital art, that it’s taken on an Alice in Wonderland-esque quality, in which the phrase means whatever the speaker thinks it means in that moment, while […] [...more]
The IAB has published their view. I have my own opinion.
One of the biggest problems with “native advertising” is that it is such a new, made-up term of digital art, that it’s taken on an Alice in Wonderland-esque quality, in which the phrase means whatever the speaker thinks it means in that moment, while the listener pretty much has their own interpretation.
“When I use a word,” Humpty Dumpty said in rather a scornful tone, “it means just what I choose it to mean — neither more nor less.”
Quick hit: It’s been about 2 months now, and all I see on Klout is this message: Not that I’m obsessed with my Klout score or anything (no, that would be terrible), but at some point, it would be nice in terms of UX/UI to have something a bit more useful here in an error […] [...more]
Quick hit: It’s been about 2 months now, and all I see on Klout is this message:
Well, this is helpful. Anything else we can do about this? No? K THX BYE.
Not that I’m obsessed with my Klout score or anything (no, that would be terrible), but at some point, it would be nice in terms of UX/UI to have something a bit more useful here in an error message. Particularly if it’s something that lasts since, oh, I don’t know, JANUARY.
I’ve been doing a long rundown of social media tools that’s set to get published on our main DigitalFamily.com site, and this is unfortunately something that I’m gonna hafta mention. I’ve seen increasing signs that Klout is struggling with its business model; thing is, most of the social media management tools are piggybacking on its numerical rankings in their “influencer-spotting” panels.
Kred kind of came and went. Is there some other social tool startup that purports to measure influence out there? ‘Cause I’m not seeing it at this juncture. Guess I gotta do some more research (sigh).
As the “New” wears off of “New Media,” investors start to expect results Years ago, I did the first big case study for the NAA, back when newspaper revenues were in free fall, and publishers were desperately flailing around for a revenue stream – any revenue stream – that might provide a lifeline with their […] [...more]
As the “New” wears off of “New Media,” investors start to expect results
Years ago, I did the first big case study for the NAA, back when newspaper revenues were in free fall, and publishers were desperately flailing around for a revenue stream – any revenue stream – that might provide a lifeline with their news organizations. At the time, paywalls were still a very dirty word with the digerati, as they seemed to reflect the very worst of Old Media Thinking.
Is the modern newsroom going to turn into something of an ad production studio? Or will there be some other way for it to survive?
Information wants to be free after all, and back then, there were some very prominent failures with trying to get people to pay for content. El Pais, which had been the market leading national newspaper of Spain, put up a paywall in the early 2000s, and then three years later, took it down after it had basically destroyed their standing in the marketplace. El Pais spent millions of dollars trying to win back the audience that had deserted them.
But then along came the crash in 2008, and the bottom fell out of the ad market (again). This time, unlike the dot-com crash of 2001, the revenues did not bottom out in 6 months, and then start climbing back again. No, this time there were insidious new technologies on the rise that have pretty much destroyed the value of the banner ad: the rise of RTB (real-time bidding) or “programmatic ad buying.”
In a nutshell, RTB allows an advertiser to reach an audience, no matter where it is on the web. Say you want to reach housewives under 35 with kids in school, who looked at washing machines in the past year. No problem. Just sign up with a programmatic bidding outlet, and you can buy banner ads across the internet that will deliver you that audience.
Great for advertisers. Disastrous for publishers.
Why? Well, because the supply of space on the web is basically infinite. That means our old friends supply and demand kick in – with a vengeance. The result has been that CPMs for ads are on a race to rock-bottom. Banner advertising is essentially going to be utterly worthless soon, which means that there is going to have to be yet another shift in how premium content publishers support themselves.
And no, we cannot just crank up subscription rates to the point where the readers pay for everything. Even at the mighty New York Times, with its much-lauded paywall, there is a recognition that doubling the subscription rates will pretty much kill the business. Not to mention the fact that putting all good & decent information behind a paywall pretty much ensures that anyone without means – that is, ordinary folks – are going to have to subsist on a diet of cheap&shoddy news. Yep. Find the flaw in that plan.
The situation gets even more dire when we consider the headlong rush to the mobile web. Banner ads are even less effective and valuable there – here, take it from the New York Times again:
The appeal of being able to buy targeted audiences at scale and the simple efficiency of automated advertising makes it a no brainer for most advertisers, and thus most publishers.
Meanwhile, the shift to mobile makes developing effective native ads even more important because, as Levien says, “we have not yet arrived at an effective interruptive format, a banner format, in mobile”.
Social media companies such as Facebook and Twitter are taking the lion’s share of mobile ad revenue in part because their ads come in the same container as the rest of their content, which works better on mobile devices. The thinking is that publishers need to do the same to compete.
…and here at last we arrive at what is shaping up to be the big fight of 2015. Call it “native advertising,” call it “content marketing,” call it what you will. It’s advertising messages that are inextricably mixed into the news content on news sites. You’ve already seen it in your Facebook feed, on Twitter, on blogs, hell, for the longest time, even in the midst of radio shows.
Why is this going to be A Thing? Well, check out what John Oliver has to say about it: