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What is “native advertising” anyway?

by David | Apr 8, 2015 | advertising, Digital Migration

The IAB has published their view. I have my own opinion. One of the biggest problems with “native advertising” is that it is such a new, made-up term of digital art, that it’s taken on an Alice in Wonderland-esque quality, in which the phrase means...

Predictions for 2015: Ad v. Subscription Journalism Fight Gets Deadly

by David | Jan 19, 2015 | Uncategorized

As the “New” wears off of “New Media,” investors start to expect results Years ago, I did the first big case study for the NAA, back when newspaper revenues were in free fall, and publishers were desperately flailing around for a revenue stream...

The Equivalent of Google Analytics in 1928: Newspaper Readers Are Liars

by David | Oct 13, 2014 | Digital Migration, new media, newspaper crisis

Readers want “candy.” Do we give it to them? Every so often, you’ll read a long, impassioned essay about how Americans are stupid, because they aren’t paying attention to world events, how we’re distracted by the latest tawdry celebrity...

Google’s ‘In-Depth Articles’ Feature: What Journalists Need to Know

by David | Sep 3, 2013 | Digital Migration, journalism

…back from summer vacation, and leaping into the school year. Well, trying to leap, anyway. I mentioned this development in digital news to my journalism classes at Annenberg, and figured I might want to expand a bit more on it, and provide some links to related...

Lessons from a C47 Pilot: the Core Trait of an Entrepreneur

by David | Jul 9, 2013 | new media

Filed under: Things I didn’t realize I was internalizing at the time that have stuck with me & shaped my life As a follow-up to my previous post about the “Secrets of Silicon Valley” post, there was something that Glenn Kelman, the CEO of Redfin...
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Why Sip?

Because surfing the Internet is like drinking from a firehose, David LaFontaine braves the torrent to tell you what trends and technologies to gulp down, swirl in your mouth, or spit out.

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