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John Battelle – Packaged Goods and $100 CPMs

by David | Apr 15, 2009 | advertising, new media, Online Video, Video

This is part 3 of John’s keynote at OMMA 2009. …and yes, I know, I don’t have the excerpts and such that made the other videos interesting to watch. But I figure if you’ve gotten this far, you’re probably already pretty interested in what...

Twitter Ads – More Valuable than 30 Second Superbowl Spots – Calacanis OMMA Keynote (part 3)

by David | Mar 26, 2009 | Digital Migration, Online Video, Twitter advertising

“The obligatory Twitter section of every keynote address in 2009.” Calacanis describes how web companies could really leverage their audience attention by using innovative new ad models. He “works the numbers” to show how a (proposed) $250,000...

Why 4G Matters: 300Mbps Data Rate (well, almost)

by David | Mar 11, 2009 | Mobile commerce, Video

HD video demands – at pretty decent color depth & resolution – about 15-25 megs. (Well, unless you’re trying to deal with uncompressed 1080i HD, which calls for about 400 megs – but the only reason to do that is to capture/edit, rather than...

Blast from the Past: Indecision 2000 and How Video Stories Have Evolved

by David | Nov 8, 2008 | Digital Migration, Online Video, Politics & New Media

Man, check out John Stewart.  Is it me, or does he look just a little bit like the Muppet Beaker? Ah yes. The pardon of Marc Rich. Makes you nostalgic for a time when this was the worst crime that could be laid at the feet of the outgoing president, don’t...

Barry Diller on Internet Advertising: “It makes my head hurt.”

by David | Oct 7, 2008 | advertising, Digital Migration, new media

I know how you feel, Barry. This quote from an excellent Wall St. Journal interview with one of the smarter (and more ruthless) guys in the media biz. He’s coming forward to explain why he busted up IAC. “You really want to get a headache? Try to understand...
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Why Sip?

Because surfing the Internet is like drinking from a firehose, David LaFontaine braves the torrent to tell you what trends and technologies to gulp down, swirl in your mouth, or spit out.

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