by David | Mar 26, 2009 | Digital Migration, New Marketing, new media, Online Video
This is the final slice of the Calacanis keynote, where he concludes by showing off some of his ideas for online content sites to start effectively monetizing their audience’s attention. For example, he shows off a movie trailer that could run before users are...
by David | Mar 26, 2009 | Digital Migration, Online Video, Twitter advertising
“The obligatory Twitter section of every keynote address in 2009.” Calacanis describes how web companies could really leverage their audience attention by using innovative new ad models. He “works the numbers” to show how a (proposed) $250,000...
by David | Mar 26, 2009 | Digital Migration, New Marketing, new media, Online Video
Calacanis referred to this as “The Bridge.” He starts off with a little more digital triumphalism, and then talks about the real numbers behind the economic downturn, and the 20% chance of civil unrest, riots in the streets, cats&dogs living together,...
by David | Mar 10, 2009 | advertising, Design, Digital Migration, New Marketing, Online Video
To quote Michael Corleone: “Everytime I think I’m out – they draaaaag me back in!” I just got done with a Big Scary Article for the NAA about charging for online content. I’ve marinated myself in all sorts of arcane data about how...
by David | Feb 13, 2009 | Amusing Nonsense, Online Video, Video
I was serenaded by this group last night on a riverboat restaurant here in Kiev. My friends here took us out for a big traditional Ukrainian dinner, and started plying me with this deadly local concoction made of vodka, honey and hot peppers. It’s designed...
