by David | Mar 26, 2009 | Digital Migration, New Marketing, new media, Online Video
This is the final slice of the Calacanis keynote, where he concludes by showing off some of his ideas for online content sites to start effectively monetizing their audience’s attention. For example, he shows off a movie trailer that could run before users are...
by David | Mar 26, 2009 | Digital Migration, Online Video, Twitter advertising
“The obligatory Twitter section of every keynote address in 2009.” Calacanis describes how web companies could really leverage their audience attention by using innovative new ad models. He “works the numbers” to show how a (proposed) $250,000...
by David | Mar 26, 2009 | Digital Migration, New Marketing, new media, Online Video
Calacanis referred to this as “The Bridge.” He starts off with a little more digital triumphalism, and then talks about the real numbers behind the economic downturn, and the 20% chance of civil unrest, riots in the streets, cats&dogs living together,...
by David | Mar 26, 2009 | Digital Migration, Newspaper Deathwatch, Newspapers, Video
Advertising, Riots, Twitter, Facebook and the Depression Curmudgeons skip directly to 7:50 or so, for the juicy bits. If you are in a crowded place, please allow at least 10 feet of safety space in all directions for when your head explodes. This is the first part of...
by David | Mar 25, 2009 | Uncategorized
This is the audio podcast of the Mobile Advertising session at the OMMA 2009 conference. Download Mobile media session OMMA 2009
