by David | Apr 8, 2015 | advertising, Digital Migration
The IAB has published their view. I have my own opinion. One of the biggest problems with “native advertising” is that it is such a new, made-up term of digital art, that it’s taken on an Alice in Wonderland-esque quality, in which the phrase means...
by David | Oct 13, 2014 | Digital Migration, new media, newspaper crisis
Readers want “candy.” Do we give it to them? Every so often, you’ll read a long, impassioned essay about how Americans are stupid, because they aren’t paying attention to world events, how we’re distracted by the latest tawdry celebrity...
by David | Sep 25, 2014 | Digital Migration, new media, newspaper crisis, Newspaper Deathwatch, Newspapers
Mediapart in France is profitable because it gives readers what they are willing to pay for. Imagine that. Quick hit here for my students, who are increasingly upset about their job prospects after graduation. I shared an article from Neiman about the upheaval in the...
by David | Aug 18, 2014 | newspaper crisis, Newspapers
Web-native companies strive to eliminate “transactional friction.” Newspapers? Not so much. I’ve been a subscriber to the LA Times for as long as I’ve lived in Los Angeles, and I’ve watched as the big beast evolved from a gray morass of...
by David | Apr 6, 2014 | music
Russian ISPs openly brag about how much pirated content they have – it’s their market differentiator Years ago, working in Russia, back when the whole “Content Pirates” project was just the mere glimmering of an instinct, I was talking with the...
