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John Battelle – Packaged Goods and $100 CPMs

by David | Apr 15, 2009 | advertising, new media, Online Video, Video

This is part 3 of John’s keynote at OMMA 2009. …and yes, I know, I don’t have the excerpts and such that made the other videos interesting to watch. But I figure if you’ve gotten this far, you’re probably already pretty interested in what...

New Online Ad Models/Placements That Will Make Money – Calacanis keynote (part 4)

by David | Mar 26, 2009 | Digital Migration, New Marketing, new media, Online Video

This is the final slice of the Calacanis keynote, where he concludes by showing off some of his ideas for online content sites to start effectively monetizing their audience’s attention. For example, he shows off a movie trailer that could run before users are...

Extended Forecast: A 20% Chance of Riots in the Streets – Calacanis keynote at OMMA 2009

by David | Mar 26, 2009 | Digital Migration, New Marketing, new media, Online Video

Calacanis referred to this as “The Bridge.” He starts off with a little more digital triumphalism, and then talks about the real numbers behind the economic downturn, and the 20% chance of civil unrest, riots in the streets, cats&dogs living together,...

Why 4G Matters: 300Mbps Data Rate (well, almost)

by David | Mar 11, 2009 | Mobile commerce, Video

HD video demands – at pretty decent color depth & resolution – about 15-25 megs. (Well, unless you’re trying to deal with uncompressed 1080i HD, which calls for about 400 megs – but the only reason to do that is to capture/edit, rather than...

Ukrainian Sarah Palin Berated by Exasperated Director

by David | Feb 9, 2009 | journalism, new media, Online Video, Politics & New Media

Hire this director and have him start whipping Christian Bale into shape. This video had my class rolling with laughter – it’s slightly NSFW (mainly with the cussing in the subtitles, although if your office has Russian speakers, they might object). This...
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Why Sip?

Because surfing the Internet is like drinking from a firehose, David LaFontaine braves the torrent to tell you what trends and technologies to gulp down, swirl in your mouth, or spit out.

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