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New Online Ad Models

by David | Mar 10, 2009 | advertising, Design, Digital Migration, New Marketing, Online Video

To quote Michael Corleone: “Everytime I think I’m out – they draaaaag me back in!” I just got done with a Big Scary Article for the NAA about charging for online content.  I’ve marinated myself in all sorts of arcane data about how...

Facebook & Pajamas Media: the “Site Traffic” Monetization Myth

by David | Feb 4, 2009 | advertising, Digital Migration, google, journalism, New Marketing, Newspaper Deathwatch, Newspapers

This is going to have to be quick – I haven’t had any spare time to blog, since I’ve been finishing up on editing the Great Big Scary Project, and I have to churn out my intros to said project, along with sprucing up my multimedia examples for my...

Time, Inc. Reorganizes and (sigh) Lays Off 600

by David | Oct 29, 2008 | advertising, Digital Migration, New Marketing, new media, Newspaper Deathwatch, Newspapers

Not a good week in journalism.  And this cover story was, unfortunately, quite prophetic for a lot of Time, Inc. staffers. Of interest, amidst the “can you braid this into a noose for me please?”-type news, is the announcement by CEO Ann Moore that...

Barry Diller on Internet Advertising: “It makes my head hurt.”

by David | Oct 7, 2008 | advertising, Digital Migration, new media

I know how you feel, Barry. This quote from an excellent Wall St. Journal interview with one of the smarter (and more ruthless) guys in the media biz. He’s coming forward to explain why he busted up IAC. “You really want to get a headache? Try to understand...

Replacing Newspapers: A Cocktail Approach

by David | Oct 6, 2008 | advertising, Blogs, Design, Digital Migration, journalism, new media, Newspaper Deathwatch, Newspapers, Online Video

I hate like hell to keep doing quick, off-the-cuff bites at such big topics, but maybe I should just resign myself to accepting the web ethos of not trying to do all things at once.  Yeah, yeah, I know – “Eat the elephant one bite at a time.”So...
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Why Sip?

Because surfing the Internet is like drinking from a firehose, David LaFontaine braves the torrent to tell you what trends and technologies to gulp down, swirl in your mouth, or spit out.

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Senior UX Designer and Researcher