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The Ongoing Digital Migration: Spin Magazine

by David | Dec 26, 2012 | advertising, Digital Migration

Spin magazine is killing its print edition-tell me how paywalls would help this situation? I keep hearing over and over again that the demise of Murdoch’s The Daily means that digital magazines don’t work, the real solution to the revenue problems is to...

Where is the media heading?

by David | Oct 17, 2010 | advertising, Digital Migration, newspaper crisis, Newspaper Deathwatch, Online Video

First in a series of videos taken during a panel discussion for PR Newswire at the LA Times building.    On the panel with me, the delightfully funny and plainspoken Serena Ehrlich, who knows more about how to handle media in the digital age than the last...

Print Schadenfreude: TV Up Next to the Chopping Block

by David | Sep 24, 2010 | advertising, New Marketing, Online Video, television

A collective snicker/groan radiated out through the interwebs today with the publication of this AdAge piece on how video is like the news business was in 1998, as legions of print journalists who have seen the number and budgets of the news outlets for which they...

California Tourism Ads Featuring the Governator

by David | Aug 30, 2010 | advertising, Amusing Nonsense

For at least a couple more months, this is the face of California tourism.

Bill Cosby is Not Dead Yet: A Viral Marketing Set-up?

by David | Aug 2, 2010 | advertising, Amusing Nonsense

First day back from a much-needed “decompression” trip to the redwood forests of West Marin, and I’m greeted by the strangest trending topics when I fire up Tweetdeck for my re-immersion in the raging info-torrent: Strange. The words...
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Why Sip?

Because surfing the Internet is like drinking from a firehose, David LaFontaine braves the torrent to tell you what trends and technologies to gulp down, swirl in your mouth, or spit out.

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Senior UX Designer and Researcher