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Whither Digital Advertising, Mid-2017 Edition: NYTimes Take; Analytics to the Rescue!

by David | Jun 21, 2017 | adsense clickfraud, advertising, newspaper crisis, Newspaper Deathwatch, Newspapers

Are we about to see advertisers “flee to quality”? And would a complete overhaul of digital advertising be good for journalists and netizens who produce honest, high-quality content (and more importantly, bad for Fake News)? Mark Thompson, the CEO of the...

Should Local News Be Marketed as “Infrastructure”?

by David | Feb 20, 2016 | Digital Migration, newspaper crisis, Newspaper Deathwatch, Newspapers

Ken Doctor at Neiman’s “Newsonomics” points out that the “self-asphyxiation” cycle is nearing endgame I cross-posted a response to this on Facebook, so if you’ve already seen it there from me, my apologies. But I’ve been...

Yes, Investigative Journalism CAN Pay. And Pay Well.

by David | Sep 25, 2014 | Digital Migration, new media, newspaper crisis, Newspaper Deathwatch, Newspapers

Mediapart in France is profitable because it gives readers what they are willing to pay for. Imagine that. Quick hit here for my students, who are increasingly upset about their job prospects after graduation. I shared an article from Neiman about the upheaval in the...

Why newspapers are losing subscribers: “failure of the last mile”

by David | Aug 18, 2014 | newspaper crisis, Newspapers

Web-native companies strive to eliminate “transactional friction.” Newspapers? Not so much. I’ve been a subscriber to the LA Times for as long as I’ve lived in Los Angeles, and I’ve watched as the big beast evolved from a gray morass of...

Economic Crisis Forces Spain’s Newspapers into Digital Migration

by David | May 29, 2013 | Digital Migration, new media, newspaper crisis, Newspaper Deathwatch, Newspapers

Unemployment over 50% – banking system collapse – political instability – newspapers run out of options When asked what are the enduring lessons of the last five years for newspapers, various pundits have opined “Don’t enter an economic...

The LA Times: Chronicle of a Death Foretold

by David | Aug 19, 2011 | Digital Migration, newspaper crisis, Newspaper Deathwatch, Newspapers

The eulogies for the newspaper industry are starting to become almost commonplace, as the generation that matured and worked during the Salad Days of the 70s and 80s totters off into the sunset. Mark Heisler, the NBA beat writer at the LA Times, has weighed in with a...
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Because surfing the Internet is like drinking from a firehose, David LaFontaine braves the torrent to tell you what trends and technologies to gulp down, swirl in your mouth, or spit out.

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