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Brainwashed User Confesses: “I Was a Human Bot-net for Klout”

by David | Feb 2, 2016 | Digital Migration, New Marketing, Sip With Caution

Industry-leader social management tool Hootsuite “deprecates” Klout – but who’s next? Klout, you were mean to us and made us like it. You made us feel inadequate, and spend far too many hours indulging in unnatural behaviors to please your...

Mary Meeker’s yearly “Future of Internet” PowerPoint

by David | May 29, 2015 | Design, Digital Migration

Shorter: Mobile is still undervalued. Hackers suck. China is about over; India is next. Professional content producers still doomed. But good design still matters. Every year, Mary Meeker produces a massive presentation that quickly makes the rounds on Teh Interwebz...

Five classes. Two years. One graduation day.

by David | May 18, 2015 | Digital Migration, journalism

The kids are all right. Despite my best efforts… On Friday, I had five cohorts of students graduate from Annenberg-USC. Three graduate student cohorts (broken down into two cohorts that attended USC for two years, and one in the brand-new one-year accelerated...

What is “native advertising” anyway?

by David | Apr 8, 2015 | advertising, Digital Migration

The IAB has published their view. I have my own opinion. One of the biggest problems with “native advertising” is that it is such a new, made-up term of digital art, that it’s taken on an Alice in Wonderland-esque quality, in which the phrase means...

Catfished by the Feds? DEA Uses Unknowing Woman’s ID on Facebook to Nap Criminals

by David | Oct 21, 2014 | Digital Migration

Is it no longer identity theft when law enforcement does it?OK, on one level, this is kinda clever, and analogous to those scams where cops send out invites to a special event to lure in crooks. Usually, it’s under the guise of having won free tickets, or a...

The Equivalent of Google Analytics in 1928: Newspaper Readers Are Liars

by David | Oct 13, 2014 | Digital Migration, new media, newspaper crisis

Readers want “candy.” Do we give it to them? Every so often, you’ll read a long, impassioned essay about how Americans are stupid, because they aren’t paying attention to world events, how we’re distracted by the latest tawdry celebrity...
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Why Sip?

Because surfing the Internet is like drinking from a firehose, David LaFontaine braves the torrent to tell you what trends and technologies to gulp down, swirl in your mouth, or spit out.

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Senior UX Designer and Researcher