by David | Sep 27, 2017 | adsense clickfraud, advertising
Investigation reveals “organized crime” at one paper – how many more are undiscovered? I know that I sound like a broken record on this subject, but for God’s sake, it’s been 3 years now since pretty much everybody in the digital ad...
by David | Jun 28, 2017 | advertising, Digital Migration
Not to get all existential on your or anything, but it’s the difference between “Being” and “Doing” Recently, while putting the finishing touches on a Great Big Important Research Project For A Huge Client, I got into a discussion with...
by David | Jun 21, 2017 | adsense clickfraud, advertising, newspaper crisis, Newspaper Deathwatch, Newspapers
Are we about to see advertisers “flee to quality”? And would a complete overhaul of digital advertising be good for journalists and netizens who produce honest, high-quality content (and more importantly, bad for Fake News)? Mark Thompson, the CEO of the...
by David | Dec 1, 2016 | adsense clickfraud, advertising, Digital Migration, journalism, new media, Politics & New Media
Is a market-based solution the best way to solve the fake news problem? There’s been a sudden realization outside the cozy confines of digital business model nerds, that the open nature of the web has allowed an entire class of scammers to establish themselves,...
by David | Apr 8, 2015 | advertising, Digital Migration
The IAB has published their view. I have my own opinion. One of the biggest problems with “native advertising” is that it is such a new, made-up term of digital art, that it’s taken on an Alice in Wonderland-esque quality, in which the phrase means...
by David | May 8, 2013 | advertising
One in an occasional, erratic and occasionally erratic series Time is money. Image is everything. Manners maketh man. Your reputation precedes you. And now, having a high (enough) Klout score wins you entry into the American Airlines first-class lounge, where you can...
