by The Wordyeti | Jul 19, 2007 | Uncategorized
Planning for viral marketing is like planning for a lightning strike – it’s totally random. I guess that it was inevitable that someone would come along and try to piss all over The Tipping Point and all the reams of breathless boosterism (I admit...
by The Wordyeti | Jul 19, 2007 | journalism
BusinessWeek says out loud what many in newspapers have been wondering: When will the industry just concede defeat and migrate to the web? Not soon, I think. All the case studies that I’ve been doing show that there is life yet in those thin sheets of...