{"id":625,"date":"2009-12-18T11:04:38","date_gmt":"2009-12-18T19:04:38","guid":{"rendered":"http:\/\/www.artesianmedia.com\/blog\/2009\/12\/18\/buying-music-to-sabotage-pop-culture-a-webconomics-puzzle\/"},"modified":"2009-12-18T11:04:40","modified_gmt":"2009-12-18T19:04:40","slug":"buying-music-to-sabotage-pop-culture-a-webconomics-puzzle","status":"publish","type":"post","link":"https:\/\/www.artesianmedia.com\/blog\/buying-music-to-sabotage-pop-culture-a-webconomics-puzzle\/","title":{"rendered":"Buying Music to Sabotage Pop Culture: A Webconomics Puzzle"},"content":{"rendered":"<p><big>Music purists who despise the pre-packaged &#8220;X-Factor&#8221; (British version of &#8220;American Idol&#8221;) songs always hitting #1 on the charts are buying Rage Against the Machine&#8217;s incendiary &#8220;Killing in the Name&#8221; as a form of protest<\/big><\/p>\n<p>I&#8217;ve been wondering WTF is going on with Killing in the Name &#8211; a track that introduced me to Rage Against the Machine, and which I still use to get the adrenaline flowing. It&#8217;s been showing up in Twitter trends for the last week or so, which is unusual for a 15-year old minor hit by a band that no longer even exists.&nbsp; I just figured that the protesters in Denmark were using it for their soundtrack &#8211; even though it&#8217;s aimed more at the LAPD police culture that got exposed in the wake of the Rodney King beating. <\/p>\n<p><img decoding=\"async\" style=\"--smush-placeholder-width: 665px; --smush-placeholder-aspect-ratio: 665\/231;max-width: 800px;\" data-src=\"https:\/\/www.artesianmedia.com\/blog\/wp-content\/uploads\/2009\/12\/ratm.jpg\" height=\"231\" width=\"665\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/p>\n<p>But it turns out that<a target=\"_blank\" href=\"http:\/\/www.irishtimes.com\/newspaper\/breaking\/2009\/1218\/breaking36.htm\"> the story is a lot more complex than that<\/a>.&nbsp; <a target=\"_blank\" href=\"http:\/\/freakytrigger.co.uk\/ft\/2009\/12\/selling-in-the-name-of\/\">Check out this excellent post by blogger FreakyTrigger that explains it in-depth. <\/a><\/p>\n<p>In a nutshell: <\/p>\n<ul>\n<li>It started with Alterna-punks hating on the type of syrupy (treacly?) disposable pop that gets rammed down our throats by these music contest shows<\/li>\n<li>To try to prevent the winner of &#8220;X-Factor&#8221; from dominating the charts, they&#8217;ve started buying multiple copies of RATM&#8217;s <a target=\"_blank\" href=\"http:\/\/www.google.com\/url?q=http:\/\/s0.ilike.com\/play%23Rage%2BAgainst%2BThe%2BMachine:Killing%2BIn%2BThe%2BName:16408:s31632513.8166139.11570199.0.1.84%252Cstd_ea0bb7040520af9d4a8cf9f2e933a277&amp;ei=0dArS57cBZOCsgO7ganNBA&amp;sa=X&amp;oi=music_play_track&amp;resnum=1&amp;ct=result&amp;cd=2&amp;ved=0CBkQ0wQoADAD&amp;usg=AFQjCNGuEiiip26U-Bv9EJU69iVMnDSfdw\">&#8220;Killing in the Name&#8221;<\/a> &#8211; a song that is pretty much as anti-pop as you can get. A scream of pure fury against The Establishment. Perfect.&nbsp;<\/li>\n<li><a target=\"_blank\" href=\"http:\/\/www.youtube.com\/watch?v=_KPxgJLobr0\">RATM even launched into the heavy cussing chorus live on BBC5<\/a> and had to be censored <\/li>\n<li>Buying Killing in the Name online is actually somewhat convenient, because you can buy as many copies as you like electronically, and it only costs .69euro (99cents)<\/li>\n<li>But what this really boils down to is paying 99 cents to vote against something that millions of other people are voting for<\/li>\n<\/ul>\n<p>FreakyTrigger sums it up thusly: <\/p>\n<blockquote><p>Plenty of people have pointed out that these are good times indeed for<br \/>Sony, who make money off both tracks. But it\u00e2\u20ac\u2122s also a fascinating case<br \/>study for marketers, because it pits two of the big \u00e2\u20ac\u0153social media<br \/>marketing\u00e2\u20ac\u009d ideas of the late 00s up against one another. On the one<br \/>hand the crafted, immersive, interactive experience \u00e2\u20ac\u201c on the other the<br \/>power of the flashmob and the viral. Who\u00e2\u20ac\u2122s gonna win?<\/p><\/blockquote>\n<p>Is there a business model for media here? Probably somewhere &#8211; in some kind of controversy, if you give people a frictionless way to express their anger and resentment, and make the price barrier low enough, you could hit on something. <br \/><a target=\"_blank\" href=\"http:\/\/politics.theatlantic.com\/2009\/12\/moveon_raises_1_million_to_attack_liebermanplus_lieberman_as_obstinate_sock_puppet.php\"><br \/>Check out MoveOn.org raising $1 million so far against Joe Lieberman<\/a>, ever since he started threatening to filibuster any kind of decent health care reform. <\/p>\n<div class=\"zemanta-pixie\"><img decoding=\"async\" class=\"zemanta-pixie-img lazyload\" alt=\"\" data-src=\"http:\/\/img.zemanta.com\/pixy.gif?x-id=506588b4-0485-8503-9b67-12570932854e\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Music purists who despise the pre-packaged &#8220;X-Factor&#8221; (British version of &#8220;American Idol&#8221;) songs always hitting #1 on the charts are buying Rage Against the Machine&#8217;s incendiary &#8220;Killing in the Name&#8221; as a form of protest I&#8217;ve been wondering WTF is going on with Killing in the Name &#8211; a track that introduced me to Rage [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","wds_primary_category":0,"footnotes":""},"categories":[],"tags":[1],"class_list":["post-625","post","type-post","status-publish","format-standard","hentry","tag-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.artesianmedia.com\/blog\/wp-json\/wp\/v2\/posts\/625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artesianmedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artesianmedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artesianmedia.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artesianmedia.com\/blog\/wp-json\/wp\/v2\/comments?post=625"}],"version-history":[{"count":0,"href":"https:\/\/www.artesianmedia.com\/blog\/wp-json\/wp\/v2\/posts\/625\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artesianmedia.com\/blog\/wp-json\/wp\/v2\/media?parent=625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artesianmedia.com\/blog\/wp-json\/wp\/v2\/categories?post=625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artesianmedia.com\/blog\/wp-json\/wp\/v2\/tags?post=625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}