![\"This](\"https:\/\/www.artesianmedia.com\/blog\/wp-content\/uploads\/2009\/08\/20090417_austin-isoj-apr-09_3466-300x225.jpg\" "\\"20090417_austin-isoj-apr-09_3466\\"")
<\/a>This is an example of a newspaper that has developed multiple, reliable, alternative revenue streams. UOL in Brazil is doing quite well, thank you. They planned ahead, unlike so many complacent U.S. papers.(Click for larger)<\/p><\/div>\n
Anyway, the discussion in all cases gets heated very quickly. Insults are thrown around, fisking takes place in the comment threads, but a few actual new ideas & fact-based analyses sneak in here and there. The fact that some very smart entrepreneurs are actually interested enough to toss in some innovative thinking is rather heartening, actually.<\/p>\n
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- Mark Cuban gives some free advice to fellow billionaire media mogul Rupert Murdoch: http:\/\/blogmaverick.com\/2009\/08\/08\/my-advice-to-fox-myspace-on-selling-content-yes-you-can\/<\/a> Basically, he advances the idea that to get consumers to pay for news, you have to bundle it up with other goods, services and content that exist within giant organizations such as Fox or Time-Warner. A “Newsjunkie” subscription would come with access to special sections of Fox News, a couple of books from HarperCollins, magazine subscriptions and DVDs of 20th <\/sup>Century Fox movies.\u00c2\u00a0 Commenters point out that such “synergies” remain elusive in these big media conglomerates, as each of the divisions is still in its own silo, with its own P&L, jealously guarding its own turf. Cuban paid special attention to aggregators, suggesting that newspapers ban links from aggregators such as Michael Wolff’s Newser.com.<\/li>\n
- Michael Wolff responds with a post entitled “Mark Cuban is a Big Fat Idiot” http:\/\/www.newser.com\/off-the-grid\/post\/237\/mark-cuban-is-a-big-fat-idiotmdash3bnews-will-stay-free.html<\/a> Highlights include “some people” finding Cuban bumptious, arrogant and rich only through a dot-com fluke. Wolff maintains that news will always be free and ad-supported, and suggests that Cuban must be “smoking something” …<\/li>\n
- …leading to Mark Cuban responding with a schoolyard-taunt opus: I’m Rubber, You’re Glue http:\/\/blogmaverick.com\/2009\/08\/12\/to-michael-wolf-im-rubber-youre-glue\/<\/a> Not sure what it means when the discussion over paywalls degenerates so quickly, even amongst intelligent and successful publishers.\u00c2\u00a0 Apparently, Cuban takes umbrage to Wolff calling him a “big fat idiot,” and in turn, taunts Wolff by criticizing his “outdated model” of a site.<\/li>\n
- The fallacy of the Link economy: http:\/\/paidcontent.org\/article\/419-the-fallacy-of-the-link-economy\/<\/a> This is another assault on the value of inbound links from Google and other news aggregation sites.\u00c2\u00a0 Arnon Mishkin says that even sites that publish a headline and short description of a news story appearing on another site are destructive, because readers mostly skim stories, and therefore get the news content they need without having to click through. No word from him on what he thinks newspapers should do on newsstands – perhaps they should be like old-school porn magazines, in plain brown wrappers.<\/li>\n
- Ken Ellis responds on NP-Harder: http:\/\/npharder.wordpress.com\/2009\/08\/14\/the-fallacies-of-arnon-mishkin\/<\/a>He picks apart some of the assumptions as to what constitutes value from links, and concludes, “All that being said, I still agree in principle with his final three points. \u00c2\u00a0However reclaiming value from aggregators isn’t going to help publishers much. \u00c2\u00a0They need subscribers and a pay wall. \u00c2\u00a0Not an iron curtain, but a permeable pay wall<\/a> along the lines of the Wall Street Journal. \u00c2\u00a0There’s no save-my-business-model pot of gold out there in the hands of aggregators to help you pay for all that good journalism.”<\/li>\n
- TechCrunch proclaims “The Media Bundle is Dead,” http:\/\/www.techcrunch.com\/2009\/08\/16\/the-media-bundle-is-dead-long-live-the-news-aggregators\/<\/a> Erick Schonfeld addresses paid content by claiming that back when newspapers still enjoyed local monopolies on news, “80 percent of the stories in the paper sucked,” but that the audience was still forced to buy the paper because there was no alternative.\u00c2\u00a0 Kind of like the argument that the music industry has failed because people are no longer willing to pay $15 for a CD that contains one song they like, and 9 others that are crummy.<\/li>\n
- Five Key Reasons Newspapers Are Failing: http:\/\/www.splicetoday.com\/politics-and-media\/five-key-reasons-why-newspapers-are-failing<\/a>Only the first point really addresses paid content, but the suggestions at the end of the piece on how to transform a newspaper into a web-based news operation that will produce the type of content that readers will actually reach into their wallets and pay for – is very instructive.<\/li>\n
- A post drawing an interesting parallel between Microsoft’s dilemma on how to compete with Google’s free Open Office product, while still maintaining its huge profits from its own MS Office suite http:\/\/www.pbs.org\/idealab\/2009\/08\/future-of-local-news-about-more-than-paid-content225.html<\/li>\n
- A rather scathing piece on how Reuters should take advantage of the AP’s “suicide” http:\/\/techdirt.com\/articles\/20090724\/1533155652.shtml<\/a><\/li>\n
- From “Scooping the News” a post entitled: Newspaper Access Fees Destined for Failure: http:\/\/www.scoopingthenews.com\/2009\/08\/newspaper-access-fees-destined-for.html<\/a> He compares the paywall solutions to pop-up ads.\u00c2\u00a0 He lists five points that he claims explain why access fees will not generate that much revenue. Basically, the argument against boils down to the “internet readers are used to getting information for free, and they have lots of alternatives, so they’ll never pony up when newspapers start slamming down the paywalls.”<\/li>\n
- Steve Outing gets psychological in explaining what changes to user behavior will have to take place before consumers start paying for news: http:\/\/www.editorandpublisher.com\/eandp\/columns\/stopthepresses_display.jsp?vnu_content_id=1003997955<\/a><\/li>\n
- And finally, another piece about how raising the paywall will “kill the buzz” around quality content, pointing out that even print newspapers get shared, picked up, discussed in the pub and curated. http:\/\/23musings.com\/2009\/08\/15\/raise-the-paywall-stop-linking-kill-the-buzz\/<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
In which I get very “Meta” and write a blog post that aggregates other blog posts that were written about aggregation. The discussion in all cases gets heated very quickly. Insults are thrown around, fisking takes place in the comment threads, but a few actual new ideas & fact-based analyses sneak in here and there. The fact that some very smart entrepreneurs are actually interested enough to toss in some innovative thinking is rather heartening, actually. <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","wds_primary_category":0,"footnotes":""},"categories":[5,47,25,14,4],"tags":[213,216,217,169,211,209,215,210,858,206,854,848,212,208,214,167,207,55,50],"class_list":["post-467","post","type-post","status-publish","format-standard","hentry","category-digital-migration","category-new-marketing","category-new-media","category-newspaper-deathwatch","category-newspapers","tag-access-fees","tag-aggregation","tag-inbound-links","tag-jeff-jarvis","tag-link-economy","tag-mark-cuban","tag-media-bundle","tag-michael-wolff","tag-new-media","tag-newspaper","tag-newspaper-deathwatch","tag-newspapers","tag-online-subscription","tag-paid-content","tag-paying-for-news","tag-paywalls","tag-revenue-stream","tag-webconomics","tag-wrongheaded-solutions"],"_links":{"self":[{"href":"https:\/\/www.artesianmedia.com\/blog\/wp-json\/wp\/v2\/posts\/467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artesianmedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artesianmedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artesianmedia.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artesianmedia.com\/blog\/wp-json\/wp\/v2\/comments?post=467"}],"version-history":[{"count":0,"href":"https:\/\/www.artesianmedia.com\/blog\/wp-json\/wp\/v2\/posts\/467\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artesianmedia.com\/blog\/wp-json\/wp\/v2\/media?parent=467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artesianmedia.com\/blog\/wp-json\/wp\/v2\/categories?post=467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artesianmedia.com\/blog\/wp-json\/wp\/v2\/tags?post=467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- Michael Wolff responds with a post entitled “Mark Cuban is a Big Fat Idiot” http:\/\/www.newser.com\/off-the-grid\/post\/237\/mark-cuban-is-a-big-fat-idiotmdash3bnews-will-stay-free.html<\/a> Highlights include “some people” finding Cuban bumptious, arrogant and rich only through a dot-com fluke. Wolff maintains that news will always be free and ad-supported, and suggests that Cuban must be “smoking something” …<\/li>\n