![\"Jiangsu_Broadcasting_final_presentations_Oct2015-11\"](\"https:\/\/www.artesianmedia.com\/blog\/wp-content\/uploads\/2015\/10\/Jiangsu_Broadcasting_final_presentations_Oct2015-11.jpg\")
<\/a>Yeah, I read the caption to this too – “loser … instantly … falling into a pit…” and realized that China’s gameshows are totally badass.<\/p><\/div>\n
<\/a>Here are the contestants, perched on their precarious peninsulas (see what I did there?), waiting to have questions fired at them by the stern hosts.<\/p><\/div>\n
<\/a>The students partied it up while they were in L.A., and experimented with Vine to post pictures of themselves toasting their success with California wine.<\/p><\/div>\n
<\/a>As part of their presentation, one of the teams of students built sequences into their Prezi, where they took the letters U-S-C and used them to talk about how much they enjoyed their time in L.A. They were particularly impressed by the cheerleaders at our football matches.<\/p><\/div>\n
<\/a>I think this spells out “M V” — maybe they saw the old Village People “YMCA” hand gestures, and figured they’d one-up it?<\/p><\/div>\n
<\/a>So my students think I’m “Sully” from Monsters, Inc. Large, hairy, kinda goofy, by generally friendly and harmless. I guess this represents progress of a sort – usually, my students call me Hagrid.<\/p><\/div>\n
<\/a>They were challenged to think strategically about how best to incorporate social media into their marketing and programming mix.<\/p><\/div>\n
<\/a>Contestants on the singing contest show “The Hidden King” put on masks and perform against each other. Some of the masks really get ornate.<\/p><\/div>\n
<\/a>One of the other ways that the students considered to drive traffic, awareness and interactivity with their content, is to start using the gossip sites to send out photos of Chinese celebrities making fashion faux pas. Zippers undone, bad armpit hair-shaving, etc. Somewhere, Perez Hilton nods and murmurs appreciatively.<\/p><\/div>\n
<\/a>They’ve gotten the message that to compete against the market leader – a spinoff of “The Voice” – they are going to have to use a mix of social media strategies to try to build up a more engaged audience.<\/p><\/div>\n