{"id":1132,"date":"2006-03-21T18:39:28","date_gmt":"2006-03-22T02:39:28","guid":{"rendered":"http:\/\/www.artesianmedia.com\/blog\/2006\/03\/21\/if-youre-not-on-myspace-you-dont-exist\/"},"modified":"2006-03-21T18:39:28","modified_gmt":"2006-03-22T02:39:28","slug":"if-youre-not-on-myspace-you-dont-exist","status":"publish","type":"post","link":"https:\/\/www.artesianmedia.com\/blog\/if-youre-not-on-myspace-you-dont-exist\/","title":{"rendered":"If you&#8217;re not on MySpace, you don&#8217;t exist&#8230;"},"content":{"rendered":"<p>Sounds like the kind of bold assertion I might have made, back when the sides of my head were shaved, the top was painted blue and I was filled with the kind of rage that only comes when you are dead certain that you are absolutely right and the rest of the world JUST DOESN&#8217;T GET IT!! <\/p>\n<p>Just on the periphery of the media&#8217;s vision, the true citizen journalism has been growing and incubating &#8211; that much-desired &quot;conversation&quot; between the reporter and audience, where one is quite often the other, or both, depending on how the mood strikes &#8230; it&#8217;s like the Purloined Letter.&nbsp; The answers are hiding in plain sight and they&#8217;re on MySpace. <\/p>\n<p><a href=\"http:\/\/headrush.typepad.com\/creating_passionate_users\/2006\/03\/ultrafast_relea.html\">Check it out.<\/a><\/p>\n<p><a href=\"http:\/\/www.danah.org\/papers\/Etech2006.html\">Danah Boyd coined the word: &quot;glocalization&quot;<\/a> to describe this New Media phenomenon of the moment. She talks about Craigslist, Flickr and MySpace &#8211; and finds the common threads that these diverse sites share: <\/p>\n<blockquote>\n<p><span style=\"color: #ff3333;\">These three sites have many attributes in common. They all grew organically.<br \/>\nThey each have public personalities that early adopters feel connected to. The<br \/>\nearly adopters really felt as though they were participating in and creating an<br \/>\nintimate community, even as the community grew to millions. Users are<br \/>\npassionate. Designers are passionate. They feel a responsibility to it and are<br \/>\ndeeply invested in making users happy. Character was not boiled out of the site;<br \/>\nthe text on the system is natural and goofy, reflecting the personality quirks<br \/>\nof the developers rather than the formal speech of a corporation. Each site has<br \/>\na unique culture that was born early on and evolved through years of use and<br \/>\ngrowth. The culture evolves with the designers and users working in tandem. <\/span><\/p>\n<p><span style=\"color: #ff3333;\">Customer service is not a segregated group who simply answers questions of a<br \/>\nfinalized product. They are completely integrated into the design system and the<br \/>\nsenior people are the most deeply embedded in user culture. There is a strong<br \/>\ncommitment to the needs and desires of the users. <\/span><\/p>\n<p><span style=\"color: #ff3333;\">While the creators have visions of what they think would be cool, they do not<br \/>\nconstruct unmovable roadmaps well into the future. They are constantly reacting<br \/>\nto what&#8217;s going on, adding new features as needed. The code on these sites<br \/>\nchanges constantly, not just once a quarter. The designers try out features and<br \/>\nwatch how they get used. If no one is interested, that&#8217;s fine &#8211; they&#8217;ll just<br \/>\nmake something new. They are all deeply in touch with what people are actually<br \/>\ndoing, why and how it manifests itself on the site.<\/span><\/p>\n<\/blockquote>\n<p>This idea that the counterintuitive is true with the younger users fits in nicely with what I found in my mini-research groups about EP3 (see <a href=\"http:\/\/hardnewsinc.blogs.com\/my_weblog\/2006\/02\/web_synergy_a_b.html\">this<\/a>).<\/p>\n<p>I am reminded of the line from Jurassic Park &#8211; you can&#8217;t think your way through this thing.&nbsp; You have to feel it. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sounds like the kind of bold assertion I might have made, back when the sides of my head were shaved, the top was painted blue and I was filled with the kind of rage that only comes when you are dead certain that you are absolutely right and the rest of the world JUST DOESN&#8217;T [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","wds_primary_category":0,"footnotes":""},"categories":[3],"tags":[847,352,370,354],"class_list":["post-1132","post","type-post","status-publish","format-standard","hentry","category-journalism","tag-journalism","tag-online-multimedia","tag-webtech","tag-weblogs"],"_links":{"self":[{"href":"https:\/\/www.artesianmedia.com\/blog\/wp-json\/wp\/v2\/posts\/1132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artesianmedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artesianmedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artesianmedia.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artesianmedia.com\/blog\/wp-json\/wp\/v2\/comments?post=1132"}],"version-history":[{"count":0,"href":"https:\/\/www.artesianmedia.com\/blog\/wp-json\/wp\/v2\/posts\/1132\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artesianmedia.com\/blog\/wp-json\/wp\/v2\/media?parent=1132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artesianmedia.com\/blog\/wp-json\/wp\/v2\/categories?post=1132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artesianmedia.com\/blog\/wp-json\/wp\/v2\/tags?post=1132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}