{"id":1007,"date":"2007-01-22T17:54:00","date_gmt":"2007-01-23T01:54:00","guid":{"rendered":"http:\/\/www.artesianmedia.com\/blog\/2007\/01\/22\/nbcs-heroes-more-evidence-that-the-shift-to-online-is-happening\/"},"modified":"2007-01-22T17:54:00","modified_gmt":"2007-01-23T01:54:00","slug":"nbcs-heroes-more-evidence-that-the-shift-to-online-is-happening","status":"publish","type":"post","link":"https:\/\/www.artesianmedia.com\/blog\/nbcs-heroes-more-evidence-that-the-shift-to-online-is-happening\/","title":{"rendered":"NBC’s Heroes: More evidence that the shift to online is happening…"},"content":{"rendered":"

The first TV show to really rock me back on my heels with a “Whoa – that’s smart!” reaction was Battlestar Galactica. <\/a> They pioneered using their website to push a podcast of the writers\/directors\/producers\/stars<\/a> all talking about what they went through while making that week’s show. <\/p>\n

What a smart use of the genre-specific audience’s inchoate needs – sci-fi fanboys are nothing if not tech geeky and obsessive. They’re the audience that will watch and re-watch their favorite movies over and over, frame by frame<\/a>, until they find the one with the naked Jessica Rabbit<\/a> on it.  So to give them a podcast that they can run on their iPods as a simulcast that mimics the experience of the extra features on a DVD – genius.

Now comes this news<\/a> about the breakout NBC hit Heroes and their multimedia features on their shiny new re-launched website: <\/p>\n

\n

Heroes<\/i> story lines are moving online. The hit NBC series is relaunching its Web site<\/a>
\non Monday with new interactive features coinciding with a batch of new
\noriginal episodes. The multiplatform strategy will deepen the Heroes<\/i> mythos<\/a> with additional content for Internet and mobile applications.
\n<\/font><\/p>\n


\nNew add-ons include a real-time, two-screen application that plays out
\non the PC along with each episode, mobile content and commentary from
\ncast members set to streamed episodes.<\/font>\n<\/p>\n<\/blockquote>\n

<\/p>\n

powered by performancing firefox<\/a><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

The first TV show to really rock me back on my heels with a “Whoa – that’s smart!” reaction was Battlestar Galactica.  They pioneered using their website to push a podcast of the writers\/directors\/producers\/stars all talking about what they went through while making that week’s show. What a smart use of the genre-specific audience’s inchoate […]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","wds_primary_category":0,"footnotes":""},"categories":[],"tags":[1],"class_list":["post-1007","post","type-post","status-publish","format-standard","hentry","tag-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.artesianmedia.com\/blog\/wp-json\/wp\/v2\/posts\/1007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artesianmedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artesianmedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artesianmedia.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artesianmedia.com\/blog\/wp-json\/wp\/v2\/comments?post=1007"}],"version-history":[{"count":0,"href":"https:\/\/www.artesianmedia.com\/blog\/wp-json\/wp\/v2\/posts\/1007\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artesianmedia.com\/blog\/wp-json\/wp\/v2\/media?parent=1007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artesianmedia.com\/blog\/wp-json\/wp\/v2\/categories?post=1007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artesianmedia.com\/blog\/wp-json\/wp\/v2\/tags?post=1007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}