Multimedia Case Studies and Online Resources
It's impossible to stay up to date on everything in online journalism, media, and web design, but we try. And we share.
Our favorite media, journalism, and technology web sites and blogs
Check out our growing collection of informative and provocative web sites and blogs. These are the places we go to stay up to date on the latest research, media trends, and cutting edge technologies. (View Resources List)
Newspaper Case Studies
Artesian Media partner David LaFontaine has developed a portfolio of case studies on innovative strategies that are helping newspapers around the world. These case studies were originally created for the Newspaper Association of America (NAA.org).
Mobile Advertising: The Next Big Thing Hasn’t Arrived (But It’s On Its Way)
Some optimistic analysts see classified ads on the mobile platform as an opportunity for newspapers to reclaim lost classified ad revenue. (View series of articles in HTML on the NAA Web site.)
Schibsted Media: A Model for Global Innovation
Schibsted Media dominates the Scandinavian market, and its moves into France, Spain, Switzerland and other countries where it launched the 20 Minutes brand of newspapers are a wild success. Its Web-based classified ad platforms are huge moneymaking engines throughout Europe. Schibsted is set on becoming the best source for breaking news video and has already beaten television competition on some big stories. (View full case study in PDF format.)
Multimedia on a McNugget Budget The Shelby STAR: A Smalltown Paper Putting Big Ideas into Practice
The Shelby (N.C.) Star is a small-circulation daily in an economically challenged area that is experimenting with many cutting-edge audience-building strategies. Stories are not permitted to run longer than 12 column inches or jump to an inside page. For less than $2,000, the Star has equipped its reporters with high-tech cellphones that allow them to wirelessly beam in stories, still pictures, audio and video. (View full case study in PDF format.)
Ill Winds: Newspapers Use Latest Technology to Help Put a Human Face on Tragic Stories
The Roanoke Times covered the shootings at Virginia Tech; the Lancaster New Era covered the shootings at an Amish grade school. They used online multimedia resources to expand their coverage in ways that both told the story better and served their communities. (View full case study in PDF format.)
Las Ultimas Noticias Goes Topsy-Turvy
The newspaper Las Ultimas Noticias (“LUN”), in Santiago,
Chile, has devised a system that makes the readers an
integral part of the editorial process. Stories that receive the most
clicks in its online edition are used to determine what goes into
the next day’s paper. (View full case study in PDF format.)
Learn more about David's work at DavidLaFontaine.com.