Posted: under Digital Migration, journalism, new media, New Media Strategery, newspaper crisis, Online (Multi)Media, Online Video, Travel, Video, Web Tech, Web/Tech, Webconomics.
Tags: addis ababa, developing nations, Ethiopia, journalism, journalists, mobile web, social media training, State Department
The clash of ancient and modern is never more stark than in these developing nations
I’ve been in Addis Ababa, Ethiopia, for the last week, training the local journalists and government information officers (aka PR flacks) on how best to take advantage of the way that “New Media” is creating new ways of connecting with each other, and the world at large. I’m here as part of the same US Embassy program that has sent me to places like Chile, Kazakhstan, Georgia, Costa Rica, etc., to try to bring people the benefits of experience (aka the way newspapers & TV news has imploded in the U.S.), so they can start planning for the Great Digital Migration.
This is my class of TV journalists at Addis Ababa University (AAU). I tried to cram as much about online video and sharing into my short sessions as I could. Here, I'm showing how to use both professional tools like Adobe Premiere Pro CS5, as well as free alternatives like Windows Movie Maker.
The one thing that everyone here agrees on is that Ethiopia desperately wants to change its international image – c’mon, admit it. When you think of Ethiopia, what images come to mind? Deserts, starving people, vultures, Live Aid, right?
Well, it’s not like that any more. In fact, if you look around at the Addis Ababa skyline, you’ll mostly see cranes and highrise towers under construction. The real-estate bubble that burst and devastated the rest of the world never took hold here.
There are still many reminders that the ancient ways of living are still very much in existence here in Addis, but please also note all the other markers of modernity in this shot.
However, they are facing many of the same challenges as the rest of the world, at least when it comes to the emergence of the internet, and the struggles of newspapers, radio and TV stations to come to grips with social media, and the ability of anyone to become a publisher/broadcaster/internet troll.
The very first place I visited was Sheger FM, the one independent radio station in Ethiopia. This is the courageous owner, who is really struggling to walk the razor's edge here in Addis.
I’ve found many of the same behaviors and attitudes I’ve encountered in the other places that I’ve done web/online video/social media training sessions – stubborn insistence that things will never change, toxic skepticism, and even outright hostility.
After a bit of a rocky start, these guys really came around and appreciated the hands-on lessons I gave them on how to do live video stand-up reports and how to compress video into the best codec to upload to YouTube. The Nelson Mandela building is a challenge, though; between the thin air at this 8000-foot altitude, and having to haul my big carcass up 5 (five) steep flights of stairs, the first few minutes of every class were mostly spent huffing and puffing, and hoping that someone in the class had a particularly insightful comment.
- Dave LaFontaine and his tv production class in front of the Nelson Mandela building at Addis Ababa university in Ethiopia.
Posted: under Digital Migration, journalism, Mobile Uploads, new media, Online Video, Travel.
Tags: certificates, frustration, Georgia, group shot, Premiere Elements 8, State Department, students, Tbilisi, video training, YouTube
These are the journalists from the smaller cities & towns outside of Tbilisi, Georgia. They’re all grinning happily, because they’ve managed to survive my intense one-week course, where I set them all up with their own blogs, and then sent them into the field to shoot, edit and post online news videos.
A crucial part of every learning process is making mistakes. They learned not to try to take on too ambitious a project when using makeshift multimedia tools. I learned not to use Adobe’s Premiere Elements 8. That has got to be the buggiest video editing system ever inflicted on an unsuspecting public. I use Premiere Pro all the time and love the rest of Adobe’s various iterations of the Creative Suites … but Elements is Satan on a CD. My students were throwing their headsets across the room in frustration as it crashed … lost work … necessitated a hard reboot of the system … crashed again … corrupted the footage … (rinse, repeat).
I finally installed Sony’s Vegas Video on their systems; not as user-friendly for beginners as the “Grandma-ware” that Elements is known as … but it at least would make a J-cut or an L-cut without locking up the system. Unfortunately, Vegas Video wouldn’t import the footage from the Flip cameras with the audio attached. So we had to export the audio tracks from Premiere, and then import them into Vegas and sync the audio with the visuals.
I was told that this was actually a quite valuable experience, because real-world conditions for indie journalists in Georgia are pretty much like this. Working on cobbled-together secondhand equipment in sweltering offices, where the electrical power is subject to sporadic outages. And when the wind shifts to blow in over the nearby market … well, you want to close the windows, no matter how hot & humid it is.
I just noticed – my arms look inordinately long in this photo.