Sips from the Firehose


Sep 03

Google’s ‘In-Depth Articles’ Feature: What Journalists Need to Know


Posted: under Digital Migration, journalism.
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…back from summer vacation, and leaping into the school year. Well, trying to leap, anyway.

I mentioned this development in digital news to my journalism classes at Annenberg, and figured I might want to expand a bit more on it, and provide some links to related articles & research.

(Google Data Center from Wallpaperstart.com)

First, forgive me if this is old news, but I haven’t heard much about this from the usual suspects; for some reason, there isn’t much notice being taken of this by publishers, or professional journalists.

But the PR guys are all over this. Viz: How Google’s ‘In-Depth Articles’ feature could affect PR

Nut grafs:

The feature, which Google calls “In-Depth Articles,” offers up links to a set of three long-form articles, usually at the bottom of the search results page. The articles are usually detailed profiles and exposés on companies and their leadership. Companies and high-profile individuals should take notice of this development and understand that it presents a number of opportunities, as well as some perils. 

No one but Google itself knows exactly how these articles are selected, but the search engine giant has described them as “thoughtful in-depth content” that “remains relevant long after its publication date.” This is a major coup for traditional long-form publications such as Rolling StoneVanity Fair,FortuneThe Atlantic, and The New Yorker, as well as new online-only media such as The Verge,SB Nation, and Slate

The implications for businesses, prominent individuals, and the people in charge of maintaining the reputations thereof, are pretty significant, if not outright terrifying.

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