Nov 12
Newspapers’ Dying Swan Song: SF Chronicle Tries Glossy Paper, Splashy Color
Posted: under Art, Denial of Reality, Digital Migration, Newspaper Deathwatch, Newspapers, Platform obsession, Wrongheaded solutions, infographic.
Tags: color photos, Design, Digital Migration, Newspapers, NY Daily News, print edition, printing presses, San Francisco Chronicle, SF Chroinicle
Print die-hards claimed that all that was needed to reverse the audience migration to the internet was to make newspapers more “lively” in appearance. Early verdict: looks pretty, but the advertising still isn’t there, and that sound you heard was Mort Zuckerman puking and weeping over in the corner.
I’ve been in the Bay Area for a convention of “[fill in blank] for Dummies” authors and various business meetings, and I’ve taken the opportunity to scope out what the San Francisco Chronicle has been doing with its much-ballyhooed investment in glossy magazine-style paper for the front pages of its sections, and the use of high-quality color images.
This is a strategy that is also being pursued in New York by NY Daily News publisher Mort Zuckerman, who has invested more than he would like to admit to (millions? hundreds of millions?) into high-tech printing presses, capable of churning out massive print runs with razor-sharp color. The 15-tower, triple-width ultra-compact Commander CT press looks a lot like the last-generation Nikon F6 film camera. It was the apex of film technology, what many analysts recognized at the time as “the perfect camera” – but that alas, was rolled out just as every working professional made the move to use digital.
