Sips from the Firehose
A blog that seeks to filter the internet into a refreshing, easily-gulped beverage


Jun 21

Whither Digital Advertising, Mid-2017 Edition: NYTimes Take; Analytics to the Rescue!

Posted: under adsense clickfraud, advertising, newspaper crisis, Newspaper Deathwatch, Newspapers.
Tags: , , , , , , ,

Are we about to see advertisers “flee to quality”?

And would a complete overhaul of digital advertising be good for journalists and netizens who produce honest, high-quality content (and more importantly, bad for Fake News)? Mark Thompson, the CEO of the New York Times (a publication that now is the poster child for abandoning advertising in favor of subscription revenue), unloaded on the complex ad-delivery technology that’s arisen in the past 10 years, pointing out all the flaws that have been glaringly evident to anyone who has paid attention to the space. Do a quick search for “clickfraud” and count backwards to when the articles started appearing – hell, I’ve been yammering about it on this blog for at least 5 years myself.

ad clickfraud search results june 2017 digital advertising

Not just the sheer number of results – check out the related searches as well. Right out there in the open: tools for you to launch your very own online fraud business.

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Nov 19

Wallflowers at the New Media Dance: Newspapers Can’t Decide On Paid Content

Posted: under Uncategorized.
Tags: , , , , , , , , , , , , , ,

Due to some intense consulting projects, multimedia presentations at national conferences, and BizDev meetings with like-minded New Media entrepreneurs, there has been quite a gap in my updates on the whole “Will they or won’t they” kerfuffle over paid content. This should get us up to about last Friday; tomorrow, I will post this week’s follies – and there have been a lot of them.

The overriding theme these days seems to be borrowed from the debate over the war in Afghanistan: dithering. Waffling. Hemming and hawing.

The newspaper industry is shifting from foot to foot, licking its lips, and generally acting like a 14-year-old boy at his first school dance, afraid to take the Big Leap.

This is the screen that pops up on Newsday.com, bugging you to subscribe.

This is the screen that pops up on Newsday.com, bugging you to subscribe.

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