Sips from the Firehose
A blog that seeks to filter the internet into a refreshing, easily-gulped beverage


Apr 08

What is “native advertising” anyway?

Posted: under advertising, Digital Migration.
Tags: , , , , , , , , , ,

The IAB has published their view. I have my own opinion.

One of the biggest problems with “native advertising” is that it is such a new, made-up term of digital art, that it’s taken on an Alice in Wonderland-esque quality, in which the phrase means whatever the speaker thinks it means in that moment, while the listener pretty much has their own interpretation.

 “When I use a word,” Humpty Dumpty said in rather a scornful tone, “it means just what I choose it to mean — neither more nor less.”

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