Sips from the Firehose


Oct 07

eBook Publishing Options


Posted: under Digital Migration, journalism.
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How journalists can build their own news/publishing business

I was asked by my students if there were ways that they could publish their stories, videos and audios, without having to give up control to media companies that really aren’t all that interested in publishing new & interesting content from unknown authors. Well, not unless it is given to them free, with no obligations to pay any residuals or royalties, and they have exclusive rights to publish and market that content in all media known or unknown, throughout the universe, until the end of time.

There are a bunch of companies that have sprung up that publish multimedia books – you’ll have to do some research to see which one would offer you the best deal for your project.

1. Vook – they started off just doing ebooks with video embedded. These were interesting as experiments, but really didn’t push the form very far. Now, they’ve started publishing to all the major platforms (rather than trying to establish themselves as an alternative to Amazon, with their own proprietary standards – a losing game, if ever there was one).

The first Vooks were like the first CD-ROMs. They had text on them with cutscenes of dubious quality. Usually made from literature that was in the public domain (i.e. free for some geek to hammer on without having to pay fees to the pesky creative writer-types).

The first Vooks were like the first CD-ROMs. They had text on them with cutscenes of dubious quality. Usually made from literature that was in the public domain (i.e. free for some geek to hammer on without having to pay fees to the pesky creative writer-types).

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Sep 03

Google’s ‘In-Depth Articles’ Feature: What Journalists Need to Know


Posted: under Digital Migration, journalism.
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…back from summer vacation, and leaping into the school year. Well, trying to leap, anyway.

I mentioned this development in digital news to my journalism classes at Annenberg, and figured I might want to expand a bit more on it, and provide some links to related articles & research.

(Google Data Center from Wallpaperstart.com)

First, forgive me if this is old news, but I haven’t heard much about this from the usual suspects; for some reason, there isn’t much notice being taken of this by publishers, or professional journalists.

But the PR guys are all over this. Viz: How Google’s ‘In-Depth Articles’ feature could affect PR

Nut grafs:

The feature, which Google calls “In-Depth Articles,” offers up links to a set of three long-form articles, usually at the bottom of the search results page. The articles are usually detailed profiles and exposés on companies and their leadership. Companies and high-profile individuals should take notice of this development and understand that it presents a number of opportunities, as well as some perils. 

No one but Google itself knows exactly how these articles are selected, but the search engine giant has described them as “thoughtful in-depth content” that “remains relevant long after its publication date.” This is a major coup for traditional long-form publications such as Rolling StoneVanity Fair,FortuneThe Atlantic, and The New Yorker, as well as new online-only media such as The Verge,SB Nation, and Slate

The implications for businesses, prominent individuals, and the people in charge of maintaining the reputations thereof, are pretty significant, if not outright terrifying.

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