Interesting bit at the American Journalism Review about the Politico operation. Originally a website, it is now a whole multimedia empire focusing in on politics.
There are many interesting lessons to learn from this experiment – not the least of them being the strength of finding your niche and then exploiting the hell out of it. But what caught my eye is the idea that no matter what your success on the web, you need a paper edition to prove to advertisers (and others, presumably – since this is about politics, there is a decided demographic of harrumphing Sen. Claghorns in the projected audience)…
But the foundation for Allbritton’s multimedia buzz machine will be, at
least initially, good old-fashioned newsprint. Three days a week, when
Congress is in session, Allbritton plans to paper Capitol Hill and the
K Street lobbyists’ corridor with 24,000 copies of a tabloid, also
called the Politico. As the name suggests, it will chronicle the doings
of DC’s political-industrial complex.
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cheese wiz! when I saw your reference to Senator Claghorns with a link, I got all excitd about being directed to a fine Fred Allen site. Imagine my disappointment to see friggin Strom Thurman. Cripes!
Well, if Strom wasn’t the epitome of Sen. Claghorn, who was?
Think of it as a sort of sorbet, cleansing your palate for a clickback to the rest of my pearls of wisdom. Yeah, that’s the ticket.
BTW – props to you for the shout-out to Fred Allen. Very erudite. You’ve singlehandedly raised the tone&tenor of this site.
Now say goodnight, Gracie.
here’s another bit of arcane trivia with regards to the esteemable radio-era comedian, Messr. Allen: the voice characterization of the Looney Tunes stalwart Foghorn Leghorn, was lifted from Allen’s show — a nod to the blustering Senator… but you already knew that, right?