I’ve got great video of everyone having a blast, experimenting with the new guerilla-style video production tactics I’ve been teaching them — I showed them how to use the front and rear-facing cameras on their iPads to shoot video. Here, they are working on producing “establishing shots” using whatever equipment is available to you at the time; in this case, it means holding the iPad up in front of your face and doing slow 360s, talking to the camera, so the audience can see for themselves what the landscape around you looks like.

They absolutely loved their brand-new iPad 2s. It was like seeing little kids getting handed Magic Mirrors. They were polite enough for most of the day, but about mid-afternoon, I just lost them in the wilds of the App Store. Also - I will never understand how the Ukrainian women manage to walk down these uneven, treacherous ancient cobblestone streets in stiletto heels.

I also taught them the basics of shot selection, framing, the Rule of Thirds, and some basic stuff about editing and shot sequencing as a means to create emotion. It was about a semester’s worth of material crammed into a one-day lecture, but at least I opened them up to what is possible, and where they can go to try to learn more on their own.

This is still a beautiful city, even if the sky in unrelenting slate gray, and the wind from Siberia knifes right through you after the sun goes down…

At night, the streets of Kiev are filled only with the rumble and clatter of Dr. Zhivago trolley cars, and the whistling north wind. The architecture here is like the people; kind of battered, but still full of character. Resilient.

I haven’t gotten to see as much of this city as I would like; I’ve always been working too hard, or pretty much exhausted & creaking from the demented flight schedule it takes to get here from Los Angeles. Still, the little I have been able to discover on my own has been delightful.

This time around, my students arrived in my classes with significant New Media skills. Some of them were already creating infographics, and this girl is already ghost-blogging for big financial companies. As you can see, she is quite determined; meanwhile, behind her, another of my more active and vocal students gasps in horror at the convoluted assignments I have inflicted on the class...

One of the greater joys of this class was seeing my students help each other out. When they got stuck with some of my more technically challenging exercises, they reached out to each other, and shouted advice back and forth across the classroom.

There is no better feeling for me. I am only here for such a very short time; I keep wishing that I had an entire semester to really reach deep into these young people, to help them draw out their skills & refine them. But seeing their willingness to follow me down these strange multimedia pathways, and to help each other out along the way … leads me to believe that they will continue to help each other out after I am gone.

I’ve been in Addis Ababa, Ethiopia, for the last week, training the local journalists and government information officers (aka PR flacks) on how best to take advantage of the way that “New Media” is creating new ways of connecting with each other, and the world at large. I’m here as part of the same US Embassy program that has sent me to places like Chile, Kazakhstan, Georgia, Costa Rica, etc., to try to bring people the benefits of experience (aka the way newspapers & TV news has imploded in the U.S.), so they can start planning for the Great Digital Migration.

This is my class of TV journalists at Addis Ababa University (AAU). I tried to cram as much about online video and sharing into my short sessions as I could. Here, I'm showing how to use both professional tools like Adobe Premiere Pro CS5, as well as free alternatives like Windows Movie Maker.

The one thing that everyone here agrees on is that Ethiopia desperately wants to change its international image – c’mon, admit it. When you think of Ethiopia, what images come to mind? Deserts, starving people, vultures, Live Aid, right?

Well, it’s not like that any more. In fact, if you look around at the Addis Ababa skyline, you’ll mostly see cranes and highrise towers under construction. The real-estate bubble that burst and devastated the rest of the world never took hold here.

There are still many reminders that the ancient ways of living are still very much in existence here in Addis, but please also note all the other markers of modernity in this shot.

However, they are facing many of the same challenges as the rest of the world, at least when it comes to the emergence of the internet, and the struggles of newspapers, radio and TV stations to come to grips with social media, and the ability of anyone to become a publisher/broadcaster/internet troll.

The very first place I visited was Sheger FM, the one independent radio station in Ethiopia. This is the courageous owner, who is really struggling to walk the razor's edge here in Addis.

I’ve found many of the same behaviors and attitudes I’ve encountered in the other places that I’ve done web/online video/social media training sessions – stubborn insistence that things will never change, toxic skepticism, and even outright hostility.

After a bit of a rocky start, these guys really came around and appreciated the hands-on lessons I gave them on how to do live video stand-up reports and how to compress video into the best codec to upload to YouTube. The Nelson Mandela building is a challenge, though; between the thin air at this 8000-foot altitude, and having to haul my big carcass up 5 (five) steep flights of stairs, the first few minutes of every class were mostly spent huffing and puffing, and hoping that someone in the class had a particularly insightful comment.

This video was produced by my students at the University of Mohyla‘s Institute for the Digital Future of Journalism in Kiev, Ukraine. It’s in Ukrainian, so my English-speaking audience won’t be able to understand the narration or interviews.

Which is kinda beside the point, after you look at these kids.

Children are particularly vulnerable to the radioactivity spewed out in a meltdown. Their bodies are growing, and as part of the growth process, the body is constantly looking for calcium to add to their bone structure.

In light of the recent disaster at the Fukushima Reactor Complex in Japan, it is more than a little chilling to look at these pictures of deathly ill children that are still – STILL – turning up in “cancer blooms” in Ukraine, long past the time when the rest of the world considered the whole matter done & dealt with. That’s the thing about true nuclear meltdowns: they don’t just go away when the news cycle gets bored of them (they way it so clearly has with the Fukushima situation).

The problem is that Strontium-90 looks to the body like calcium. So the children's bodies grab it and add it to the calcium being deposited in the bones. And once it's there it quietly goes about poisoning the bone marrow, causing strange and unpredictable cancers. Mutations. Leukemia is about as benign as it gets.

So look at these images.  Remember that back in ’86, the governments — in the USSR and elsewhere – were also saying that there was nothing to worry about. That the levels of radiation that were released were so low that they posed no real danger. Nothing to worry about. Move along.

It came as quite a surprise to me to learn that there is a widely known (but officially denied) statistic: 200,000 people have died as a result of the radiation leak at Chernobyl. Apparently, even the average Ukrainian on the street (Dmitri Six-Pack?) knows that the government has drastically underplayed the casualties. The problem is that it is devilishly hard to pin down what it is that has caused a death 5, 10, 20 or more years after an event. Was it the radiation? Or heavy metals in the groundwater? Second-hand smoke? Or just genetic bad luck?

Even arrested and carted away for daring to contradict the official line.

They had come to a journalism school to meet directly with people who they hoped would help them sound the alarm. To tell the story that things weren’t what the Men In Charge were saying.

“At least 500,000 people — perhaps more — have already died out of the two million people who were officially classed as victims of Chernobyl in Ukraine,” said Nikolai Omelyanets, deputy head of the National Commission for Radiation Protection in Ukraine. “[Studies show] that 34,499 people who took part in the clean-up of Chernobyl have died in the years since the catastrophe. The deaths of these people from cancers were nearly three times as high as in the rest of the population.

“We have found that infant mortality increased 20 percent to 30 percent because of chronic exposure to radiation after the accident. All this information has been ignored by the IAEA and WHO. We sent it to them in March last year and again in June. They’ve not said why they haven’t accepted it.”

Evgenia Stepanova, of the Ukrainian government’s Scientific Center for Radiation Medicine, said: “We’re overwhelmed by thyroid cancers, leukemias and genetic mutations that are not recorded in the WHO data and which were practically unknown 20 years ago.”

It’s impossible to look at these pictures and not feel a small sliver of dread in the pit of your stomach.

This is going to happen in Japan. The invisible killer has already been unleashed there. The radioactive poisons released into the ocean are, by definition, heavy metals. They aren’t going to go very far. At least, not at first.

So decades from now, the fish that eat the crustaceans that eat the plants that grow in the muck … those fish will have Strontium-90 in them. Cesium-137. Ruthenium-106. Phosphorus-32. Plutonium. Uranium. God knows what else.

I haven’t seen a TV news show yet that has come clean about what is being released into the environment. The closest we got was on the Bill Maher show last Friday night, where scientist Michio Kaku said it plainly: “This is a giant science experiment. And we are all the guinea pigs.”

The parents of these children do what they can to cheer them up. Note the little stars and decorations on the surgical mask. I’m not sure if this makes it better, or even more heartbreaking.

This is an intro to a mind-blowing speech by Caltech neurologist Moran Cerf at last week’s Mindshare LA, wherein we all learned that we’re not alone in our heads … (cue Psycho music). In fact, we’re not really the ones behind the steering wheel up there; our decisions are made by what seems to be something of a quorum. And what we think we know … we don’t actually know. We just react to the most recent events, no matter how traumatic the actual event was … which goes a long way towards explaining why the U.S. voted the Republicans back into power. We really have no long-term recollection of how f’d up things were — just as long as they are slightly less painful NOW. There is a part of us that actually is rational, that knows and remembers … we just choose to shove that part/persona/personality to the background in our heads so we can go about our days cheerfully smiling into the face of our delusions.

In the rest of Moran’s speech, he dealt with such things as what are the five things that actually make us happy (and no, money & sex were NOT on the list), and how we can “listen in” to the neurons firing in a human brain to detect if a person is thinking about Marilyn Monroe, or Josh Brolin. Wearing a red bandana around his head.

On the panel with me, the delightfully funny and plainspoken Serena Ehrlich, who knows more about how to handle media in the digital age than the last three Presidential Press Secretaries put together. Although there is a marked resemblance there to C.J Craig of the late, lamented Bartlett administration. 

Anyway, this is a bit of an intro to what the conditions are like for the media, and what the big forces shaping the future are going to look like. 

Check out this interpretation of Bob Woodward’s book on Obama & Afghanistan:

My larger point (other than getting a cheap laugh, which is never to be, well, laughed at) was that the first impulse of video-makers is to take things that they know and love, and that their friends know and love, and to do their own snarky take on them. It’s what we see when little kids get their mitts on video cameras for the first time, and produce their own home movies.

It’s what Spielberg did when he was a kid and producing his own WWII epics in his backyard. My sisters, cousins & I did this back in the (mumble mumble) decade, with 8mm film, and a script based on what we had seen of ads of movies like Halloween and The Texas Chainsaw Massacre (we couldn’t get into R-rated theaters in Wisconsin).

For the average user, producing a video is an inherently daring process. Any media creation is, really – but creating a video is so much harder than typing into a WordPress text window (ahem), that it ratchets up the anxiety. As any good comedian can tell you, laughter is the release of anxiety.

Creating funny, sarcastic or absurdist videos is a way to laugh at yourself, before everyone else does (again – check with comedians as to why they became class clowns – something to do with avoiding beatings from the bullies, I expect).

But now these videos are coming into their own. Before the book has really cleared out of the news cycles, already there’s a video (pretty good quality, too), interpreting it in a way that makes you pay attention.

In the attention economy … this is pure gold.

Obama’s Wars, Taiwanimation, online video, parody video, funny video, people formerly known as the audience, larry lessig, content creation, attention economy

Welcome to Disintermediation 2.0, where the content is video. It’s
entertainment not news. And the stakes (at least the monetary ones) are
much higher.

While everyone in online video is challenged by the reality that digital
presents to any media — measurement, targeting, accountability —
traditional “editors” are also being squeezed by the very same process
that beset news in the late 90′s.

The article goes on to (correctly) identify the growth of highspeed broadband as the catalyst for the coming collapse of the traditional broadcast video model. I’d add to that the increasing popularity of DVRs, which are teaching the audience that we don’t necessarily all have to gather at 9 o’clock Eastern, 8 o’clock central, to begin our nightly turn-off-the-Alpha-waves sessions. Instead, the time-shifting that in the 80s had David Letterman jokingly producing a “morning Late Night show” because so many of his fans were using VCRs to watch him while scarfing their ham&eggs — that has become commonplace.

From econtent:

This has led to a new
rating system, called either “C3” or “live-plus-three”; instead of only
counting viewers who watch shows live, Nielsen counts anyone who records
and plays back the program up to 3 days later. This captures more of
the time-shifted viewing audience. By the end of 2010, McDonough says,
Nielsen’s ratings will combine both DVR’d and online streaming content.

Kate
Sirkin, executive vice president and global research director for
Starcom MediaVest Group, sees the DVR, particularly the TiVo, as
fundamentally changing the way Americans view television. “We have three
in our house,” Sirkin says. “My 5-year-old doesn’t understand live TV;
she’s always had a DVR.”

The other effect of DVRs, of course, is the commercial-skipping. Used to be that you had to hack your TiVo to be able to skip 30 seconds at a time. Now that comes programmed directly into the remote on the DirecTV HD controller (but I still prefer the TiVo, since it skipped you automatically 30 seconds forward in time, rather than making you watch blurred fast-forwarded action).

But the biggest eye-opener for me is that articles predicting that broadcast TV, the cash cow for so long for the advertising industry, is about to head into the abyss … well, that’s news. Because what took down newspapers was not that nobody was reading them anymore – in fact, the stats show that more people are reading newspaper content than ever before.

What has laid print newspapers low is that the revenue streams from traditional print advertising have dried up & blown away.

Most, if not all, of the major media buyers that I’ve run into over the last three years at various ad industry events, have all admitted that they know that advertising on TV really doesn’t work the way that it used to. The profusion of channels on cable and satellite, the DVRs, the growth of internet, all mean that they are getting less reach than they used to. Meanwhile, they’re getting charged through the nose for that same 30-second spot.

This relationship is inherently abusive, much like the relationship was between newspapers and their advertisers. When a viable alternative comes along, and you’ve managed to piss off your customers, guess what they do?

Learned some cool workflow stuff from the Adobe Premiere Pro product managers.

Tbilisi Journalist Graduation, originally uploaded by Wordyeti.

These are the journalists from the smaller cities & towns outside of Tbilisi, Georgia. They’re all grinning happily, because they’ve managed to survive my intense one-week course, where I set them all up with their own blogs, and then sent them into the field to shoot, edit and post online news videos.

A crucial part of every learning process is making mistakes. They learned not to try to take on too ambitious a project when using makeshift multimedia tools. I learned not to use Adobe’s Premiere Elements 8. That has got to be the buggiest video editing system ever inflicted on an unsuspecting public. I use Premiere Pro all the time and love the rest of Adobe’s various iterations of the Creative Suites … but Elements is Satan on a CD. My students were throwing their headsets across the room in frustration as it crashed … lost work … necessitated a hard reboot of the system … crashed again … corrupted the footage … (rinse, repeat).

I finally installed Sony’s Vegas Video on their systems; not as user-friendly for beginners as the “Grandma-ware” that Elements is known as … but it at least would make a J-cut or an L-cut without locking up the system. Unfortunately, Vegas Video wouldn’t import the footage from the Flip cameras with the audio attached. So we had to export the audio tracks from Premiere, and then import them into Vegas and sync the audio with the visuals.

I was told that this was actually a quite valuable experience, because real-world conditions for indie journalists in Georgia are pretty much like this. Working on cobbled-together secondhand equipment in sweltering offices, where the electrical power is subject to sporadic outages. And when the wind shifts to blow in over the nearby market … well, you want to close the windows, no matter how hot & humid it is.

I just noticed – my arms look inordinately long in this photo.

Man, I wish I could draw as good as this guy. Reminds me of the UPS commercials where the guy with the whiteboard is illustrating in realtime what he’s talking about. Give me that guy at a board meeting, and I could sell those rubes bags of dirt.

Happy 4th of July, America. Not sure the clock has quite yet struck the hour for another Lexington & Concord, this time with the targets being Goldman-Sachs CDO traders …

RSA Animate – Crises of Capitalism