I had thought that Madonna and Michael Jackson were about as sophisticated as you could get when it came to figuring out ways to build up a juicy public image, and then squeeze it until rivers of cash started running out. Not so. Lady GaGa has rightly recognized that selling CDs if for chumps; anyone can pirate them, and pretty much does. [...more]
Her “Bad Romance” music video features prominent product placement for stuff she designs & sells – and has garnered 38 million views.
The song itself is kinda beside the point – it’s bubblegum synth-disco-pop, about as bland and processed as the stuff the taxi drivers in Moscow used to subject me to on the way back & forth from my gig there. Which may be why it’s getting so many views – this is the kind of stuff that works internationally, since the thumping beat and lyric structure make it sound pretty much interchangeable with everything else on the radio.
Can't wait until she starts marketing the exploding bustier shown here; Madonna's Wannabees all wore their undies over their shirts. Wonder if GaGaEttes are going to be lighting their smokes off their flaming boobs.
But the real action here is in the video to the song. Blew my mind. Didn’t think that people had budgets like this anymore. Costumes that would make Gaultier sick with envy — white latex with “Where the Wild Things Are” shiny plastic crowns, some kinda homage to LeeLoo’s orange strappy outfit in The Fifth Element and a Eastern European mobster/white sex-slave buyer with a steampunk-ish articulated brass chin. Looked to my eye like about a week in production, probably about $500K in total costs of models, locations, crews, lighting, post-production.
The plot seems to be that Lady GaGa wakes from her sleep the way normal people do – by sticking her hand out of a gleaming white Tylenol-shaped coffin – getting forced to drink high-end vodka and the gyrate for & be sold to a bunch of strange pervy dudes.I half expected to see Liam Neeson kicking someone’s ass in the backdrop and telling her, “Here’s the scary part. You’re going to be taken…”
Nobody does these kinds of elaborate music videos anymore, because there is no way to recoup that kinda cash from the moribund music industry.- at least, not until now.As Dan Neil points out in the LA Times
the “Bad Romance” video, which features placements for no less than 10 products: a black iPod; Philippe Starck Parrot wireless speakers; Nemiroff vodka; Gaga-designed Heartbeats earphones (via Dr. Dre); Carrera sunglasses; Nintendo Wii handsets; Hewlett-Packard Envy computers; a Burberry coat; those crazy, hobbling Alexander McQueen hyper-heels; and enough La Perla lingerie to choke an ox.
This isn’t a music video so much as the QVC Channel you can dance to.
I had thought that Madonna and Michael Jackson were about as sophisticated as you could get when it came to figuring out ways to build up a juicy public image, and then squeeze it until rivers of cash started running out. Not so. Lady GaGa has rightly recognized that selling CDs if for chumps; anyone can pirate them, and pretty much does.
No, you need to sell things that people can’t copy – or at least, if they do, it kinda defeats the purpose. So Lady GaGa’s come up with the list of high-end commercial goods to do “Hero Shots” of in the video and obviously done revenue deals with them.
As a business model, I have to say hats off to the Lady. She’s adapted to the draining of value from the content (i.e. nobody actually buys music anymore – at least, not like they used to), and migrated over to where the money still lies.
When advertising no longer works, when information is a commodity in which we all drown for free, then the only things that are left that have any value are physical objects that we can wear, eat, drive or plug in, as well as what cultural anthropologists call “fetish objects” that bestow special status because they signify that we hae enough disposable income so as to be able to waste a couple grand on some gaudy sunglasses.
I’m not sure if this is the way that all news & entertainment is going to have to go in the future. All of it sponsored, with big shout-outs to the guys footing the bills worked into the info-stream every 10 seconds or so. I do know that if this works, we’re going to see a lot more of these “branded videos” online.
I conducted a series of interviews with journalists, bloggers, opposition political leaders and human rights workers in the cities of Astana and Almaty, Kazakhstan. They are begging for help to combat increased government attacks, censorship, harassment and intimidation. [...more]
Under the guise of “protecting citizens from terrorists and porn,” the government in Kazakhstan is eliminating freedom of speech and of the press via a particularly toxic cocktail of Old Stalinist School beatings, jailings and intimidation – and cutting-edge CyberWar attacks.
I conducted a series of interviews with journalists, bloggers, opposition political leaders and human rights workers in the cities of Astana and Almaty, Kazakhstan. I was there because in mid-October of 2009, the US State Department invited me to travel to Kazakhstan to do a series of training sessions on New Media and how journalists there could learn from the mistakes that First-World TV & newspapers have made, to prepare themselves for the future.
While I was able to show them some of the new technologies and techniques in online video, mobile, social media and web monetization that I’ve developed an expertise in, I found that their crisis is far more serious than that of US publishers and journalists, whose problems revolve around absurd levels of debt entered into by multi-billion dollar corporations, and the lack of a coherent business strategy.
Kazakh journalists are quite literally fighting for their lives – and losing.
I found this out myself, when I wound up in the hospital with a severe case of food poisoning, the night before I was scheduled to conduct a class for the pro-democracy rights workers, independent journalists and dissenting bloggers. I feel almost ashamed to bring this up, because compared to what the Kazakh journalists go through, barfing for 8 hours seems like a resort vacation. Still, the embassy doctor told me I was on the point of cascading organ failure from radical dehydration. Next stop: a pine box in the cargo hold on the way back to Los Angeles.
A couple days and 4 liters of IV fluid and antibiotics later, my vision cleared and I was finally able to reschedule with the Kazakhstan’s most independent journalists and bloggers. (I had to cancel a trip to Shymkent, where even more dissidents hoped to get my help.) They wanted to interview me, because they were suspicious about my absence. “You don’t honestly think that what happened to you was an accident?” they asked. I admitted that in my most paranoid moments, I wondered…
“There are no coincidences here,” they told me. They went on to state that repeatedly, journalists, human rights workers or others who have come from the U.S. or Europe to meet with them, mysteriously get sick – just the way I did – are hospitalized, and wind up going home a couple of days later without ever actually meeting or doing any work. They all wanted to shake my hand and congratulate me for joining the club of journalists who have gone to the hospital because of their political beliefs.
I will never know if it was just a bad piece of chicken, or if I barfed out some heinous admixture of polonium and whatever PCBs/Dioxins they fed to the former president of Ukraine that turned his face into a puffy, pockmarked lunar landscape. But I will admit that seeing a couple of goons waiting in an SUV every morning to tail us around contributed to my motivation to publish this piece.
First – a bit of scene-setting: Kazakhstan is an enormous country, spread out over vast empty sub-Siberian steppes (as you can see in my pictures here), with a relatively tiny population of 16 million. It’s floating on an ocean of oil and gas, and may soon be the world’s leading exporter of uranium – check out the Wikipedia entry, if you want more facts & figures.
Put simply, Kazakhstan is a popcorn shell jammed in the teeth of international war & petro-diplomacy. It’s stuck between China to the east, Russia to the north, and Afghanistan & Pakistan to the south. They export a billion barrels of oil a year to Russian refineries, and their natural gas keeps the lights on throughout Western Europe. The U.S. uses their airspace and bases for the war in Afghanistan, and rocket launches from the old Soyuz complex near Baikonur keep the International Space Station functioning.
Nursultan Nazarbayev has been president of Kazakhstan since it split off from the former Soviet Union in 1989. Just this year, the constitution was changed to basically allow him to be president for life, and it’s a tossup as to whether or not there will ever again be open elections.
While I was there, I visited the cities of Almaty and Astana, which represent the past and the future of Kazakhstan. In 1997, Nazarbayev decreed that the capitol would be moved from the ancient city of Almaty, which is in a green valley just north of the Himalayas, on the old Silk Road, to Astana, which lies in the midst of 1,000 miles of Siberian steppes, surrounded by nothing.
A brief aside on Astana: the best way I can describe this city is to ask you to imagine what would happen if you downloaded the brains of Albert Speer and Walt Disney into a 14-year-old ADHD sci-fi fan & meth freak, and then gave him a trillion dollars and asked him to design the capitol city of Mars. Dubai in the tundra? Shanghai without the workers or industrial base? Calgary with a creeping sense of menace?
The oil billions have funded the construction of massive towers and buildings; of wide boulevards, lined with struggling fresh-planted saplings; of monuments to the ego of Nazarbayev, where wide-eyed rural citizens line up, and hold up their babies so they can put their tiny hands into the impression of the Glorious Leader’s hand, memorialized forever in a 20-pound block of solid gold.
“It’s all one giant money-laundering scheme,” a journalist confided to me. “The government says that it’s putting up these buildlings, making this city out of nothing for the future of the people of Kazakhstan. They keep comparing this place to Washington, D.C.
“But what it’s really about is that they budget $200 million, maybe for a new library or art gallery. ‘For the people, for the culture of our country,’ they say. Then they build it for $50 million, maybe $20 million. The rest all disappears.”
There is no real reason for this city, built for giants, and inhabited only by people who work for the kleptocracy, to exist, other than what you can read in “Ozymandias.”
““My name is Ozymandias, king of kings:
Look upon my works, ye Mighty, and despair!”
Nothing beside remains. Round the decay
Of that colossal wreck, boundless and bare
The lone and level sands stretch far away.”
Yeah. It’s like that. Particularly the parts about the “sneer of cold command.” If you squint a little bit, from atop the big observation towers, you can see the tangled rusted girders sticking up out of the blasted, brown tundra.
As you’ll see in the following videos, the main problem they need help with is the Distributed Denial of Service (DDoS) attacks that are unleashed on them when they dare to step over the line and criticize the government, write about the massive corruption in the banking system, or report the latest bombshell from the president’s ex-son in law. (He fled the country, and now lives in Austria, from whence he periodically releases embarrassing information – such as audiotapes of government officials conspiring to murder & steal.)
In the interviews that are included here, the Kazakh journalists talk about these kinds of problems – of the beatings, intimidation, jailings, fines, cyber-attacks and other methods by which freedom is being systematically strangled to death. I will write more about this issue in other postings, but for now, I think the greatest impact is for you to hear their raw voices.
I apologize in advance for this video. I had to blur the face and distort the voice of this journalist, to protect him from the brutal reprisals that are becoming almost commonplace in Kazakhstan. I wish that I could show you the blood clot in this man’s eye, or the fading bruises at the corners of his mouth.
I wish that you could see the way he hunches his shoulders when talking about the beating, stomping and kicking orgy of violence that landed him in the hospital recently, or the anger that replaces that fear when he talks of the beatings that have been inflicted on his colleagues.
I hope that you can still hear in his voice the raw sadness and sense of loss that is evident when he talks about the feeble FlashMob protests that are the only act of defiance left to them, and how even that is being systematically taken away.
But I cannot. I cannot bring this story to you in this open and honest way; maybe it is paranoia, but if it is, then it is well-founded paranoia. The pervasive fear that has been pounded into journalists in Kazakhstan is communicable, and if I have succumbed to it as well, so be it. I would rather err on the side of caution with these interviews than expose some of the people in them to further harm. This is also why I have beeped out the names of some of the other recent victims, as well as other information that would make it easy to identify this person.
I do recognize that this journalist’s voice and accent make what he is saying a little hard to understand, and so I am adding subtitles.
These journalists told me that the hardest part for them is the feeling of being utterly alone; that the daily outrages against them have been covered up, denied, made to disappear as they themselves are being made to vanish, one by one.
I decided to share these improvised videos (recorded before and after training sessions I led) because the journalists and bloggers I met pleaded with me to share their stories in the hopes that someone in the outside world would pay attention. To them, the internet represents the last, best hope of writers and photographers and editors who dare to speak truth to power. They have been pushed to the brink, and the DDoS attacks now threaten even that.
I was authorized to show the face and voice of journalist Yevgeniya Plakhina of Respublika.kz, and so she appears here undisguised, although there were some subjects that we discussed that she later requested be edited out. I will post some of the other videos in a later post, since this is getting a bit long.
It was a cinematic night, as event organizer Brad Nye looked like he was making an entrance in a James Bond film, and Jason Calacanis did a Q&A (thanks for taking my question first, BTW), and looked a little like Citizen Kane.
It’s late and I’ve got a lot more post-processing to do on the photos, [...] [...more]
It was a cinematic night, as event organizer Brad Nye looked like he was making an entrance in a James Bond film, and Jason Calacanis did a Q&A (thanks for taking my question first, BTW), and looked a little like Citizen Kane.
It’s late and I’ve got a lot more post-processing to do on the photos, so here’s just a couple of the images that I shot. The video of the discussions can be found at This Week in Startups.
Before the lights were adjusted, standing on the platform over the audience made the speakers look like they were either making a dramatic entrance - or having their identities concealed in some "60 Minutes" tell-all segment.
The energy of the old VIC was certainly present – a little too much, as techies on the make back at the bar made it a little hard to hear the speakers at the time. This, despite the overt threat by organizers to find the yapping networkers and toss them out.
Anyway, here’s Calacanis discussing what the future of social media sites is going to look like, and what smart companies should do in the next couple of years to try to adapt to the increasing pace of innovation.
As I said in an email to Nye, Jason would probably be secretly pleased at the whole Citizen Kane-esque imagery here. And then, of course, he'd feel conflicted about it and make a self-deprecating joke.
One of the more interesting areas of discussion – particularly since I just got back from Costa Rica – centered around virtual currency as being “the next big thing.” Certainly seems that way in places like Costa Rica, where you’re getting an increasingly large, tech-savvy and connected labor force. A lot of people either work in the internet gambling industry there – or have relatives/friends that do. The speed of internet connections in San Jose – and even out in the jungles on the Pacific side – stunned me. I’ve had much worse connections in the small town U.S.A.
One of the things that has stuck in my head the last week or so has been the stories coming out about how spammers are getting around the Captchas by simply hiring dirt-cheap human labor to fill in the blanks on the pages to stuff spam onto our hard-constructed sites. I’m not sure what the next step in trying to get rid of the spam is going to be – Calacanis lamented how from the very first days of blogs, spam started becoming a problem, and it has kept pace with our attempts to try to get rid of it. Now it’s starting to get into the social networking world (viz today’s Phishing attacks on Twitter), where the level of trust that we have for our social circle is going to make the impact of a malicious click that much heavier.
I guess it's not as bad as some of the other, more "Performance Art" pieces that could be done with a flock of sheep & some bored shepherds.
Actually, this is quite sweet, and made me think of the movie "Babe." I had never noticed how predatory the herding dogs look when they come at the sheep; their heads are so low to the ground their muzzles must be damn near scraping, and they look like they're coiled and ready to go for the throat. Maybe the panicked reactions of the sheep aren't so out of line?
Anyway - any video that manages to combine sheep in lighted vests, a hillside & the 1812 Overture to good effect gets a thumbs-up from me. And the sheep have obviously been getting their cardio-vascular exercise. [...more]
Eurovision, Artsy Sheep, Sean Connery Torments Alex Trebek, and Drool-worthy Vids Made with a Canon 5DII
Please excuse the mess: I’ve been wrenching away at the template on this blog, trying to get it to function in IE7, as well as to get the banner to animate (without having to resort to either an animated GIF or a .flv file that slowed load time to a crawl).
This week, I’ve got a great mix of light & funny and experimental & trippy.
First out of the box, the most popular video of the week – the Eurovision winner. A fiddle-playing Norwegian kid, with big soulful eyes that has all the chicas in the comments section swooning.
It wasn’t until I spent a couple of months in Moscow that I realized what a big deal the winner of the Eurovision song contest was. Apparently, this has become the proxy for the landwars of the 19th century, and the combat in the voting and online is as fierce as Austerlitz.
Hey, if this can keep them damn countries from launching senseless wars against each other, I’m all for it, and will encourage it in any way that I can. Any chance we can get Putin to do a soulful KGB ballad about the sadness & emptiness of life, now that they can no longer yank fingernails out of dissidents.
Eurovision Winner – Alexander Ryback
Julia Dales – Beatbox Champion
Next up is another musical video – somewhat more stripped down. This teenage girl manages to mimic a pretty elaborate beatbox; the comparisons to the dude in the “Police Lobotomy” movies are inevitable, if somewhat trite. I kinda wonder why this was shot in the backseat of a car? Maybe it was where they could find the best acoustics – although the window is open.
Anyway, the talent to sing while still laying down a rhythm track is hot, and the Republican Party should recruit this girl immediately, and send her thru a Cato Institute shake-n-bake seminar on right-wing ideology. That way, when next the reporters start asking pesky questions about the GOP’s alternative to Obama’s universal health coverage, she can leap into the fray and distract everyone from the utter lack of any sort of ideological alternative.
I guess it’s not as bad as some of the other, more “Performance Art” pieces that could be done with a flock of sheep & some bored shepherds.
Actually, this is quite sweet, and made me think of the movie “Babe.” I had never noticed how predatory the herding dogs look when they come at the sheep; their heads are so low to the ground their muzzles must be damn near scraping, and they look like they’re coiled and ready to go for the throat. Maybe the panicked reactions of the sheep aren’t so out of line?
Anyway – any video that manages to combine sheep in lighted vests, a hillside & the 1812 Overture to good effect gets a thumbs-up from me. And the sheep have obviously been getting their cardio-vascular exercise.
SNL – Will Farrell Returns as Alex Trebek, Still Tormented by Sean Connery
Everytime I see versions of this skit, I collapse in laughter.
Killer line this time: “Is that what the moustache is for, Trebek?”
Why I Want a Canon 5D Mark II: Part 1 – Deep Powder Skiing
I defy anyone to try to get this kind of quality in such extreme conditions with a standard HD camera; the camera is either way too clunky (check out the trippy sequence when the skiiers are weaving through the trees – a larger camera would have smashed into the trunks & not have been able to thread the needle) or too bulky to take along with you during a downhill run like this, over moguls and deep powder.
The shots of the snow were so crisp that I got a brain freeze.
And last, check out this (it’s not embeddable, so you’ll have to click through) - it’s just a camera test, but it feels like the beginning of a 70s-vintage thriller like “French Connection” or something. The stedicam work done with the 5D is great-it must be a treat to be able to be so nimble in your movements because of the reduced size & weight. The video is a little sticky, so you’re going to have to wait for it to buffer, which can be a pain. (Brief pause to check stats)
This vid is about 116 megs, so yeah, it’s gonna take a while. Obviously fairly uncompressed, which is why the image quality is so high. Hope I’m not banging your bandwidth too bad, guys… but I do recommend checking out how well the 5D does Panavision with a 50mm lens on it.
At some point, we're going to figure out that the copyright laws actually are more of a hindrance to the creators of intellectual property like this, than they are of a help. It took George Lucas a couple of decades to learn that the best way to communicate with his fan base was not via "cease and desist" letters, but through actually talking with some of the amateur fimmakers who felt so touched by his art that they wanted to make their own art so they could keep playing in his wonderful sandbox.
Just as newspapers are having to learn that they don't own the news anymore - as if they ever really did - so too are TV and filmmakers going to have to learn in the years ahead that they don't really "own" content that connects with, and inspires the audience in the way that the LOTR franchise so obviously connected with, and inspired these filmmakers. Check out this article for more on the prosumer impresarios. [...more]
I’m feeling a little New Media biz overstimulated, a result of spending the weekend at BarCampLA, and then segueing directly into the Digital Hollywood conference. Apparently, you can get too much of a good thing … if by “Good Thing” you also include in that little Venn Diagram:
Marketing directors who name-check “Minority Report” more than once per panel session when asked to ruminate on “Whither Advertising?”
VCs desperate to invest in anything with the word “mobile” in it (hey – my cat is mobile when she prowls the yard, hunting crickets, with a strong social aspect as she tries to catch the sparrows that twitter at her – the line forms to the right for those ready to dump $3M in Tier One Angel Funding on us)
Angry movie/TV producers, eking out a living from creative projects 15 years out of date, desperately searching for someone to write them a check to produce the script that every agency in town has rolled their eyes at
DRM technology salesmen who “guarantee” that their solution will prevent the video industry from following the music industry down the toilet (but who go silent when asked what major releases, specifically, can you not find on Pirate Bay?)
having to park in the “overflow” lot at the Santa Monica Civic Center, thus making we walk past the Rand Corp. headquarters repeatedly, thus probably landing me on a list of those to be rounded up & waterboarded by Information Retrieval Services and Michael Palin, sometime in the near future
So the weekly round-up of the best/funniest viral videos on the web is little delayed this week.
First, one that was sent to me because it stars a distant relative – Don LaFontaine aka “The Voice” aka “That Guy in the Movie Trailers Who Always Says ‘In A World…’ ”
The Five Biggest Voices in Hollywood – All in a Limo
This is a few years old, but I’m posting it because it’s funny, it gathers together the best voices in Hollywood with a pretty decent storyline, and because Don was The Man. I can kinda do an imitation of his voice, and I have done so for many of my indie-film friends who want a sarcastic Don LaFontaine-esque big scary voice to underline the over-the-top aspect of their parodies.
Best lines: Don: “Nick Tate …”
Nick: “…a voice sixty-five million years in the making.”
Don: “Ominous.”
John Leader: “Mysterious.”
Nick [line delivered with a smirk as the camera does a close-up]: “Hung like a horse.”
OnionTV: Trekkies Revolt Because New Movie Isn’t Cheesy
This is worth watching if for no other reason that it reminds you how transparently awful 60s-era sci-fi was. A while back, I watched the DVDs of the original series on a friends gigantor home theater, and was shocked to see how bad the makeup was, how the alien-world backdrops were clearly visible painted walls, and how everyone was sweating under the hot lights, even the Red Shirts (probably because they’d had a couple of stiff drinks over lunch to make them properly enthusiastic as they yelled “AAAgggh!” while off-camera prop artists chucked rubbery tentacles at them.
Play Him Off, Keyboard Cat
OK, this is one of those strange web videos that goes viral every once in a while for reasons that passeth all understanding. I’ve been seeing it crop up on all the video-sharing sites, and blogs are starting to embed it on their pages. Including this one.
I’m guessing that the dingbats over on 4Chan are somehow behind this one, and that there is some strange cosmic significance to the cat doing the Paul Schaeffer schtick, but I don’t really have time to delve deep down into it. Or it’s just random & st00pid, and the point is that there is no real point, and we should all go back to reading our Sartre.
I can’t embed this here, so click on the link above, or go the the page “The Hunt for Gollum” to check this out.
The sidebar on Daily Motion claims that this film was made for less than $5,000, and the end credits make it clear that nobody was paid to appear in this film, nor is anyone making any money out of it. This is pure fanfic – and a strikingly good example of that. The costumes and the travel budget to the various woods & gardens that they used for sets in this film alone would add up to far more than $5K.
Somebody loved this movie.
I hope that Peter Jackson, New Line’s assignors & HarperCollins just let this one be. If they’re smart, they will. This film is not a copyright infringement. Well, it kinda is … but what it is really, is a brilliant piece of marketing for all the fans of the LOTR trilogy, to keep them engaged with Tolkien’s world. And yeah, the acting is a little stiff at points, and the pointy ears on the elf-chick are not good, but for all that, this is an enjoyable cinematic experience.
At some point, we’re going to figure out that the copyright laws actually are more of a hindrance to the creators of intellectual property like this, than they are of a help. It took George Lucas a couple of decades to learn that the best way to communicate with his fan base was not via “cease and desist” letters, but through actually talking with some of the amateur fimmakers who felt so touched by his art that they wanted to make their own art so they could keep playing in his wonderful sandbox.
Just as newspapers are having to learn that they don’t own the news anymore – as if they ever really did – so too are TV and filmmakers going to have to learn in the years ahead that they don’t really “own” content that connects with, and inspires the audience in the way that the LOTR franchise so obviously connected with, and inspired these filmmakers. Check out this article for more on the prosumer impresarios.
Kudos, guys. (And howinhell did you get all those people in the end credits to sign up to slave away for you for no $$ whatsoever?)
This is a huge hit over on DailyMotion, and some real effort went into making this. I think that some of the early shots are "machinimation" from the various LOTR videogames.
Dirty Sexy Money
And last in the lineup is the NSFW entry, which shows what our money gets up to in its spare time.
This is apparently an ad for banks in Germany, and it shows the US Dollar getting busy with the Pound (that hussy!) who is apparently quite the little tramp…
The swine flu pandemic – er, ahem H1N1 virus (now the officially gov’t sanctioned name for the Aporkalypse) – has generated hysteria in the news that rivals the Deadly Y2K Bug That Was Gonna Kill Us All (if you don’t remember – a sample headline from Wired at the time was “Head for the Hills!”).
So [...] [...more]
The swine flu pandemic – er, ahem H1N1 virus (now the officially gov’t sanctioned name for the Aporkalypse) – has generated hysteria in the news that rivals the Deadly Y2K Bug That Was Gonna Kill Us All (if you don’t remember – a sample headline from Wired at the time was “Head for the Hills!”).
So I’ve kinda amended the “Friday Noon Videos” format a bit to include some of the best snark available on the web, in the hopes on contributing to a general relaxation from the End of Days-level media converage this illness has been getting.
So first, this LOLCat-esque picture is making the rounds:
Next has to be the parody of Twitter’s “Failwhale,” which is a pretty decent homage to the way that the “pandemic” has been dominating online conversations this past week:
…and now for the videos.
First, got this gem from Gentleman Jim Breiner, who particularly liked the way it mimics the breathless reportage of some TV commentators. I particularly like the set for this “underground newscast” — it looks like someplace that only a member of the “Trailer Park Boys” would find appropriate for a TV studio.
Next, I gotta go with this bit from an “Actual victim” of the swine flu, revealing how it was that the virus made the porcine-to-human jump (hint: he was a little drunk at the time, she was dressed provocatively, hormones were running high).
Last, I’d love to show off this series of unintentionally funny 1975 ad for swine flu shots. Pay attention to the cheesy 70s synth score in the background. Whoever that composer was, he obviously moonlighted on porno movies up in Northridge. Straight outta Boogie Nights. I think some of the moustaches on these guys could thatch the roofs of an entire Amazon jungle village.
The relentless barrage of bad news these days is making us all a little crazy (see this excellent Newsweek article on this topic). There's a reason that John Stewart & Stephen Colbert are so popular - they report on the news, they give it the kind of context that is so often missing on these stories, and they do it in a way that makes us crack a smile. It's the voice that I remember from my early b.s. sessions at seedy bars with grizzled news veterans. It's a human voice. The voice that says, "Well, y'know, I hadda write the story about [local businessman X] getting the Nice Guy award for the paper. But the funny thing is that everyone knows that he's a screaming tyrant whose wife tried to run away..."
It's the kind of voice that can re-establish the trust that our audience has lost in us. The one that doesn't feel the need to kneel and genuflect at the altar of he-said she-said "objectivity." The one that can make us feel informed, energized, and in control a bit - because things that we can laugh at are no longer quite so scary. [...more]
Last week at the International Symposium of Online Journalists in Austin, I presented a series of viral videos to make the point that the national discourse is no longer “owned” by what we think of as professional media. It may seem like a trivial point, when compared to the other nuclear meltdown-level emergencies of declining advertising, lack of a sustainable business model for the future, declining audience share, sky-high debt loads, etc. – but I believe that adapting ourselves to this new environment is the first step towards resolving these other problems.
I asked the audience how many of them "got" the central image here, and could put it into its viral meme context.
Over at the Online Journalism Review, Robert Niles makes a compelling and far more comprehensive argument about why the whole concept of ownership of the news & the national conversation has been toxic to the mainstream media’s efforts at retaining its audience share.
Another point that I tried to make was that it is OK to use humor in your reportage, now and again. The relentless barrage of bad news these days is making us all a little crazy (see this excellent Newsweek article on this topic). There’s a reason that John Stewart & Stephen Colbert are so popular – they report on the news, they give it the kind of context that is so often missing on these stories, and they do it in a way that makes us crack a smile. It’s the voice that I remember from my early b.s. sessions at seedy bars with grizzled news veterans. It’s a human voice. The voice that says, “Well, y’know, I hadda write the story about [local businessman X] getting the Nice Guy award for the paper. But the funny thing is that everyone knows that he’s a screaming tyrant whose wife tried to run away…”
It’s the kind of voice that can re-establish the trust that our audience has lost in us. The one that doesn’t feel the need to kneel and genuflect at the altar of he-said she-said “objectivity.” The one that can make us feel informed, energized, and in control a bit – because things that we can laugh at are no longer quite so scary.
[And yeah, I know, my much-promised blog post about the effects of fear in the media on all of us is still in the works. Forgive me.]
So for all of you trapped in office cubicles, or just in need of a bit of diversion at the end of the week, here are the top viral videos:
I have learned the hard way not to dare to try to play video on the UT presentation system. So I’m using this blogpost as a way to put up the links to the examples that I want to use in tomorrow’s talk about how to tell complex stories using the “Telenovela Effect.”
What kind of [...] [...more]
I have learned the hard way not to dare to try to play video on the UT presentation system. So I’m using this blogpost as a way to put up the links to the examples that I want to use in tomorrow’s talk about how to tell complex stories using the “Telenovela Effect.”
What kind of new dialectic – that is, what kind of form & function of transmitting information – has evolved on the web to reach the audiences? Well, one of the big successes that we should look at is the most popular webisodic – one that recently notched more than 1 million subscribers:
This is part 3 of John’s keynote at OMMA 2009.
…and yes, I know, I don’t have the excerpts and such that made the other videos interesting to watch. But I figure if you’ve gotten this far, you’re probably already pretty interested in what this guy has to say.
[...more]
This is part 3 of John’s keynote at OMMA 2009.
…and yes, I know, I don’t have the excerpts and such that made the other videos interesting to watch. But I figure if you’ve gotten this far, you’re probably already pretty interested in what this guy has to say.
This is the final slice of the Calacanis keynote, where he concludes by showing off some of his ideas for online content sites to start effectively monetizing their audience’s attention. For example, he shows off a movie trailer that could run before users are allowed to start their Facebook session.
He asks how many people in [...] [...more]
This is the final slice of the Calacanis keynote, where he concludes by showing off some of his ideas for online content sites to start effectively monetizing their audience’s attention. For example, he shows off a movie trailer that could run before users are allowed to start their Facebook session.
He asks how many people in the audience would stop using Facebook or Twitter if they had to put up with ads before they used them. Although few people raised their hands in such a public setting, I tend to think that a lot of people would start to desert these services if they start to cram advertising down the audience’s throats.
Also – not sure if advertising is all that viable a business model to base your hopes on – with the economy in such shambles, businesses have cut back on advertising in ways that would have seemed impossible only a few years ago.
At the end, he returns to his attention-grabbing theme of “Just take the money! We can destroy traditional media once and for all!”
Once more, a great big shout-out to OMMA for a great conference, packed with ad & marketing people who, will deeply worried, are still trying to find a path to the future whereby the media can start functioning again. It may not look like it did in the past, but we’ve kinda known this day was coming.
Because surfing the Internet is like drinking from a firehose, David LaFontaine braves the torrent to tell you what trends and technologies to gulp down, swirl in your mouth, or spit out.
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"Apps are the new microsites" #ommaglobal --and everyone shook their head in commiseration 53 mins ago
"The engagement with QR codes was really sad at SXSW" #ommaglobal 1 hour ago
#ommaglobal In "App Fatigue" workshop-amazing trendlines show users getting lost in app store, abandoning it in favor of mobile web sites 1 hour ago
#ommaglobal As app stores get more&more cluttered, users are moving to mobile web-pg views up 110% last year 2 hours ago
#ommaglobal Great, memorable advertising is 1/3 agency 1/3 client and 1/3 publisher; $$ can convince publishers to "bend" the rules&innovate 2 hours ago
