Sips from the Firehose
A blog that seeks to filter the internet into a refreshing, easily-gulped beverage
Jul 04
Posted: under Online (Multi)Media, Online Video, Video, Viral Fame.
Tags: animation, double-dip recession, economic meltdown, explanation, great depression II, illustration, marxist, oecd
Not sure if I agree with all the theses, but at least the intro really accurately runs down all the flak-catching targets for what was known as “The Subprime Mortgage Meltdown,” and is now about to be known as “The Great Depression II.” Man, I wish I could draw as good as this guy. Reminds [...] [...more]
Not sure if I agree with all the theses, but at least the intro really accurately runs down all the flak-catching targets for what was known as “The Subprime Mortgage Meltdown,” and is now about to be known as “The Great Depression II.”
Man, I wish I could draw as good as this guy. Reminds me of the UPS commercials where the guy with the whiteboard is illustrating in realtime what he’s talking about. Give me that guy at a board meeting, and I could sell those rubes bags of dirt.
Happy 4th of July, America. Not sure the clock has quite yet struck the hour for another Lexington & Concord, this time with the targets being Goldman-Sachs CDO traders …
RSA Animate – Crises of Capitalism
May 19
Posted: under advertising, Beyond HD Video, Digital Migration, iPhone - Hype and Reality, monetizing mobile content, Multimedia, New Media Strategery, Online (Multi)Media, Online Video, television.
…HTML5? Not so much… In a move certain to cause much gleeful cackling and dry-washing of hands at Adobe HQ, Hulu and Delve announced that they are sticking with Flash, rather than making the Jobs-mandated move to HTML5. The money graf from Delve: Adobe Flash provides: ability to secure content, adaptive bitrate streaming, comprehensive analytics [...] [...more]
…HTML5? Not so much…
In a move certain to cause much gleeful cackling and dry-washing of hands at Adobe HQ, Hulu and Delve announced that they are sticking with Flash, rather than making the Jobs-mandated move to HTML5.
The money graf from Delve:
Adobe Flash provides: ability to secure content, adaptive bitrate streaming, comprehensive
analytics and monetization of video through a wide array of advertising
options. Customers that are using our mobile delivery solution are
willing to experiment with video on these new devices to figure out what
works and to keep their existing customers happy. But they all expect
that eventually the mobile/tablet features match that of the Flash
player on the PC.
Hulu said:
When it comes to technology, our only guiding principle is to best serve
the needs of all of our key customers: our viewers, our content
partners who license programs to us, our advertisers, and each other. We
continue to monitor developments on HTML5, but as of now it doesn’t yet
meet all of our customers’ needs. Our player doesn’t just simply stream
video, it must also secure the content, handle reporting for our
advertisers, render the video using a high performance codec to ensure
premium visual quality, communicate back with the server to determine
how long to buffer and what bitrate to stream, and dozens of other
things that aren’t necessarily visible to the end user. Not all video
sites have these needs, but for our business these are all important and
often contractual requirements.
Behind these two statements, back in the misty shadows, loom the outlines of the Hollywood studios and TV networks. I’m guessing the last couple of weeks have seen lots of closed-door meetings about what happens when we all start watching TV & movies on our iPad(-like) devices.
The problem with just abandoning responsibility letting the Apple empire do all the driving is that, as we have seen in the last couple of months, Apple’s hidden face is starting to emerge. And it ain’t pretty. Allowing Apple to control the flow of content through its ever-expaning iTunes store just means that you’ve given up the pricing and distribution power on your creative products.
Ask the music industry guys how that worked out for them.
If you can find any, that is.
So let’s take a look at the objection of the big video players to Apple’s vision of the future:
1. Content security. If you don’t think that the movie & TV guys have been sweating blood over the nightmare scenario of their business model going the way of CDs, think again. For the last five years, I’ve been going to tech conferences in and around LA, and at each and every one, the most popular booths are the ones touting various DRM/security features. Now, publishers such as O’Reilly may hold that “DRM is more costly than piracy”, but in the executive suites at the studios, that is a minority view.
You just can’t make a business out of producing $200 million movies like Iron Man 2, and then hope to recoup your costs by giving away the content, and hoping … ads will support it? Or that you will sell enough merch through wider audience? Nuh-uh.
Adobe and the Flash team have spent years banging on various content-security technologies, some of which tout NSA-level encryption schemes to try to mollify the big content creators. I’m guessing there’s not much love for Apple’s “blind faith” scenario with HTML5.
2. Adaptive bitrate streaming. Sounds like something a character played by Dan Aykroyd in his heyday would have spat out in staccato fashion. Basically, it means that when the web is congested (or your bus travels between a couple of skyscrapers as you watch video on your Droidphone), the video will momentarily de-res a bit until the signal is once again clear. We’ve found that having a momentarily blurry(ier) video is far less disruptive to the viewer than having fits, starts, jumps and the little hourglass on the screen.
Not having this technology means that watching a video is going to become a throwback to the early days of the web … when you’d be downloading a GIF and watching the lines appear … and then hesitate … think about it … then another line appears … then it hangs for a minute … then ten lines appear all at once … then you start clicking in frustration, trying to get to another page that doesn’t so closely resemble a chamber of Hell.
If you really want to Geek Out, check out this excellent deconstruction of the (supposed) HTML5 video standard VP8 on the x264 blog. It explains far better than I can all the nitty-gritty issues behind the hype on “open source” video codecs. Again: not pretty.
3. Analytics. Apple is maintaining that firewall for content served through its store & technologies. You can get raw numbers, such as how many people downloaded the app/video. But nothing more than that. Which feeds into the next point, big time –
4. Advertising. The big selling point for online/mobile video over broadcast is that we’re better able to target the ads to the users, based on the data we collect from cookies, user agents, location, time, etc. If this is missing, so is the competitive advantage, and the dollars start flowing back to tried-and-true TV.
Also, HTML5 is not as robust an ad-serving technology. For Hulu, which is the bigtime play of the TV networks, if the ads can be skipped as easily as with a TiVo, or excised altogether, what then is the point of serving up all that content for free? If the advertisers aren’t getting any value for sponsoring the programs then they quite simply … won’t. And then where does that leave us with our fancy new tablets? Watching more dancing cat on piano keyboard videos?
Apple quite simply does not care about that. Their point is not to help content creators or advertisers. Their focus is on selling as many overpriced gadgets as possible, and then locking the users into having to pay thru the nose thru Apple’s store to actually get any content to watch/listen/read on that gadget.
VP8, iPad, Flash, Hulu, Delve, HTML5, Steve Jobs, platform battles, Apple fanboys
Jan 25
Posted: under New Media Strategery, Online (Multi)Media, Politix, Weblogs.
This story has been developing for some time, and has provided the usual lefty suspects with quite a delicious schadenfreude chortle or two. But now the New York Times has weighed in, and the article makes it clear that something extraordinary is happening in the blogosphere. If nothing else, the sheer viciousness & paranoia that [...] [...more]
This story has been developing for some time, and has provided the usual lefty suspects with quite a delicious schadenfreude chortle or two. But now the New York Times has weighed in, and the article makes it clear that something extraordinary is happening in the blogosphere. If nothing else, the sheer viciousness & paranoia that it’s engendered amongst the former supporters of the (formerly?) right-wing anti-jihadist blog Little Green Footballs.
To recap: Charles Johnson, the founder of the influential blog, announced last fall that he was “leaving” the right/Republican movement. His reasons were that basically he could no longer swallow the lockstep doctrinaire cant that demanded unswerving hatred of Obama, support for Sarah Palin, denigration of minorities and anti-intellectualism. Man, just writing that sentence sounds so wrong – but perhaps it’s emblematic of how polarized our political dialogue has become, that anyone not defining themselves by what they are against more than they are “for” by necessity straddles the lines of division drawn by the most extreme in the political wings.
Anyway – the point of this post is to call attention to a nice example of the somewhat rare MSM-created snark. Johnathan Dee, the NYT writer, mocks the inevitable screeching sure to result from the confluence of an article about Charles Johnson (“race traitor! burn him!”) done by the bete noire of the right, the New York Times:
But perhaps I am, as many suggested to me, just another liberal dupe. Perhaps I even fell for the pretense that Johnson lives in the modest home where I visited him, which bore none of the trappings his supposed sellout would suggest. The U.P.S. man who delivered packages to his door while I was there, and his truck, may have been hired for the day just to snow me; the decidedly un-Mata-Hari-like woman he introduced to me as his fiancée, who brought us water and fruit as we talked in his small home office, may have been a member of the Trilateral Commission. It would be just like a representative of the Mainstream Media to get caught believing his eyes like that.
Damn, that’s some fine stuff.
The deeper message in the article though, is starting to touch on something interesting to New Media types like myself – that the “Link Economy” has grown to a size & strength that it’s benefits and drawbacks are starting to become known & predictable. Which is about the time that a workable business model starts to really emerge – when you can posit Action A will lead to Result B, then you have a predictable model. Which big advertisers can start using to attach those nice little wads of cash to.
The larger effects of Johnson’s break with his former political cohorts (about which more than enough has been written elsewhere, on both sides of the issue) may be that this is a starting point for independent journalists/content producers to start defining a monetization model for the blogosphere and social media sites.
Little Green Footballs, New York Times, Malkin, Atlas Shrugs, traitor, screed, rightwing, blog, blogger, blogging, sellout, paranoia
Sep 15
Posted: under Found Genius Artifacts, Google Android, Home Office Technology, iPhone - Hype and Reality, Mac v. PC, Mobile marketing, New Media Strategery, Online (Multi)Media, Web/Tech.
It's going to be interesting to see if the upcoming mobile phone platform/application war & shakeout will be a repeat of the Apple vs. IBM, or Mac OS vs. Windows wars of the early 80s and early 90s … ontogeny recapitulates phylogeny and all that, you know… Apple has done a tremendous job breaking ground [...] [...more]
It's going to be interesting to see if the upcoming mobile phone platform/application war & shakeout will be a repeat of the Apple vs. IBM, or Mac OS vs. Windows wars of the early 80s and early 90s … ontogeny recapitulates phylogeny and all that, you know…
Apple has done a tremendous job breaking ground in this area, popularizing the technology with great hardware that works … well mostly works … they have put tons of effort into conceptualizing and designing the interface, and 
creating the paradigm that people actually want to use.
…and now that they've done the heavy lifting, along comes the more open-source competitor, flinging open the doors of innovation and competition to take the tidy Apple walled garden and turn it into, well, pretty much what the landscape of PC-based applications has looked like for the past 28 years or so. A loud, rude, complicated, chaotic landscape where everything is much cheaper, does kewl new things that businesses/people need to have in their lives, and that you have to be half-systems engineer yourself to keep all your various hardware & software all playing nicely together.
To stretch the "walled garden" metaphor a little, the IBM-PC space, rather than a tidy garden, more resembles a giant sandbox full of toddlers on meth. Only they're NFL lineman-size. With power tools.
If the past is to be our guide, the Android and Blueprint somewhat open-source projects are going to start off behind Apple, biting off what Apple does. And the developers will be relentless. And the hardware manufacturers will churn out warehouses full of cheap, buggy handsets to run all this on.
And they will gradually erode Apple's lead in the smartphone/app space.
Anyway, here's some interesting quotes from MSNBC:
While Android is an operating system, it is
also an open-source system similar to Linux, upon which it is based.
That’s creating a lot of excitement and interest in the kind of
programs that will be available for users, including one that can track
family members’ whereabouts in an emergency to another that offers a
short cooking video, followed by information on nearby grocery stores
that carry the ingredients needed for the recipe.
Since
its inception, Android has been tweaked and built upon freely by
developers, device designers and wireless carriers who have had
complete access to Android’s Software Developer Kit. Basically, Android
is whatever users and developers want it to be.
That’s
in contrast to Apple’s approach with the iPhone. Nine months ago, Apple
created a Software Developer Kit offering application makers the same
interface and tools Apple uses to develop iPhone software.
But Apple has closely regulated and monitored every program that is being offered through the company’s online App Store.
Android
will “create a new, attractive environment to foster innovation and
make it easier to bring new ideas to market, ultimately ensuring
consumers a richer, more personalized mobile experience,”
Sep 10
Posted: under journalism, New Media Strategery, newspaper crisis, Online (Multi)Media, Web/Tech.
Still up in lovely Point Reyes, decompressing and re-imagining our web presence, so the output here has been seriously cramped. However, these three little items just beg for notice. 1. We've all seen the "MSM sucks, don't believe what it says" meme gain strength the last few years, flourishing in the fertile soil of talk [...] [...more]
Still up in lovely Point Reyes, decompressing and re-imagining our
web presence, so the output here has been seriously cramped. However,
these three little items just beg for notice.
1. We've all
seen the "MSM sucks, don't believe what it says" meme gain strength the
last few years, flourishing in the fertile soil of talk hate
radio hosts, and migrating over to the Kos/Firedoglake end of the
spectrum. Meanwhile, in the developing world countries that I've
worked in the last few years, the people react with puzzled frowns to
the thought that anyone ever would have any sort of uncritical trust in
Big Media. Well, according to the Highway Africa media conference,
the 3rd world on the way up countries are starting to really dig the
idea of citizen journalists. Which makes sense, because they have the
sad history of governments/revolutionaries, as their first act, seizing
the TV/radio stations and firebombing the presses.
…the power of citizen journalism, in its objective and independent approach, is not to be underestimated.
“We need occasions where the actor in society gives us a very good insight
on what is going in communities, where journalists cannot be found.
2.
Responding to "catastrophic" circulation and ad revenue projections,
the OC Register, long known as the dysfunctional family of California
journalism (i.e. everyone knows Weird Old Uncle Floyd is not to be
trusted around children, but nobody talks about it), is reportedly
studying the idea, with intentions of perhaps forming a blue-ribbon
committee that will issue non-binding recommendations, of maybe perhaps justalittle changing their format from broadsheet to tabloid.
Will wonders never cease?
Other cost-cutting measure being
considered from the team reviews are Monday and Tuesday papers with
fewer pages and self-service advertising options. Horne also says the
paper may cut back on the number of distribution centers it operates,
noting that it recently reduced the outlets from seven to six.
"Studying it and doing it may be two different
things," Horne stressed about the tabloid change and other moves.
"Every newspaper needs to study driving down costs
3.
And last, for everyone out there who is concerned over those searches
that were done … late at night … after a few beers … y'know, just
for a hoot … that could be traced back to their IP address …
…well,
you only have to worry for nine months rather than 18. As part of
their "Pay no attention to the all-seeing man behind the curtain"
campaign, Google is reducing the latency of their caches of your searches. They
are also supposedly working to "anonymize" the userinfo, although how
that's supposed to help when all Google search&response data goes
thru the big computers at the NSA anyway is beyond me.
(Note
to all NSA, FBI, ATF & IRS functionaries now tracking me: Just
joking. Heh. Really. I have nothing to hide. I'm happy that the
government is vigilant against evildoers of all stripes, foreign and
domestic. Go Team America!)
Nicole Wong, Google's deputy general counsel, told a meeting of
computer industry privacy experts at Microsoft Corp's Silicon Valley
offices that her company planned to "anonymize" the computer addresses
of its users more quickly.
"We're significantly shortening our previous 18-month retention
policy to address regulatory concerns and to take another step to
improve privacy for our users," Google officials said in a blog post
released Monday night.
(snip)
….until a year-and-a-half ago, Google had kept personally identifiable
information about its Web users on company computers for an indefinite
amount of time.
Aug 01
Posted: under New Media Strategery, newspaper crisis, Online (Multi)Media, Web/Tech, Weblogs.
In all the trainings I’ve done over the last couple of years, the one hot-button issue guaranteed to touch off a passionate debate, even amongst the most detached, sit-on-their-hands group is the reader comments section. See, journalists just hate them damn comments. Yeah, yeah, notable exceptions abound, and some people “get it” that we’re supposed [...] [...more]
In all the trainings I’ve done over the last couple of years, the one hot-button issue guaranteed to touch off a passionate debate, even amongst the most detached, sit-on-their-hands group is the reader comments section.
See, journalists just hate them damn comments.
Yeah, yeah, notable exceptions abound, and some people “get it” that we’re supposed to include our readers/users in our little game of “Hey lookee here! I done found out sumthin’ kewl!” But by and large, newspaper reporters & editors have grown accustomed to their comfy positions as The Voice Of God That Brooks No Disagreement.
So when I start talking about some of the measure that newspapers around the world have taken to try to moderate & impose order on the chaotic forums, comment sections, trackbacks, etc., the journalists fairly leap out of their chairs, eyes alight, as they tick off all the awful insults and calumnies they have been forced to endure by the damn intertubes propellorheads. They talk about how their readers are crazy people who write horrible insults and lies about the reporters, and who get crafty to avoid all the various moderation/banning mechanisms.
In Chile, in Argentina, Russia, Mexico, Colombia, Ukraine … the trolls know no boundaries. In each place, the reporters and editors go on and on at great length about how they can’t stand looking at the comments under their stories, because they know that some persistent readers that have an axe to grind against them are going to show up there and start yammering and flinging virtual monkey poo.
I’ve actually found this subject to be a godsend – when my voice is wearing out and I need a few minutes to chug water and compose myself, I toss this little conversational grenade in the room, and let the journalists vent for a while before moving on to possible solutions.
It’s stunning to me that there appears to be international norms and predictable patterns to troll behavior. Vulgar sex-based insults, thread hijacking, escalating to physical threats. There’s a great gallery of Flame Warriors here – I highly recommend that you check it out. If you’ve spent any time whatsoever in the comments sections, having conversations online, you will laugh, cry and grit your teeth in rage as you recognize the archetypes. Is there some special international brotherhood of the troll that you have to join? Do the entrance exams call for you to drive a netizen into such a frenzy of rage that he smashes his computer monitor with his fist? Hey … that’d made a cool YouTube movie…
Anyway.
There’s an interesting case coming out of the Yale Law School that might put an end to all this. How?
By making people responsible for what they say online.
So yeah. The reason socially retarded dimwits, 15-year-olds off their Ritalin and drunk dormrats stink up forums and comment boards is because they aren’t going to have to pay the price for their actions.
The Yale lawsuit seeks to change that.
From Wired:
AK-47 was one of a handful of students heaping misogynist scorn on
women attending the nations’ top law schools in 2007, in posts so vile
they spurred a national debate on the limits of online anonymity, and
an unprecedented federal lawsuit aimed at unmasking and punishing the
posters.
…lawyers for two female Yale Law School students have ascertained
AK-47′s real identity, along with the identities of other AutoAdmit
posters, who all now face the likely publication of their names in
court records — potentially marking a death sentence for the comment
trolls’ budding legal careers even before the case has gone to trial.
The unmasking of the posters marks a milestone in a rare legal
challenge to the norms of online commenting, where arguments live on
for years in search-engine results and where reputations can be sullied
nearly irreparably by anyone with a grudge, a laptop and a WiFi
connection.
We keep dancing around this problem on the internet, mainly because nobody has really found a workable solution yet. On the one hand, unfettered speech leads to such chaos that the signal-to-noise ratio becomes unworkable – my best example of this is the Yahoo News message boards. They’ve been down for more than a year and a half. If you ever went there, you know why.
The boards were taken over by a hard-core group of trolls with apparently limitless time, energy and hatred. No subject was too off-topic for them to use to spew their anger, obscenities and insults at … well, it wasn’t really at each other. It was basically the digital equivalent of a grubby guy in tattered clothes in a bus station screaming “AAAAAHHHHGGG! AHHHGGG!” at his socks. Even the most innocuous subjects – a story on flower arrangement or dogs, f’rinstance, would attract the trolls within about 10 posts.
The other extreme, of course, are the limp & lifeless forums & comment spaces, where moderation is imposed to such an extent that the audience just migrates elsewhere to talk to each other.
Now then.
One of the key things that helps keep internet users sociable is imposing some kind of accountability for their actions. Which is what registration is all about – trying to attach a real human identity to the screenname. The fight for newspapers has been trying to raise the hurdles for commenters to a level where it’s tough enough to establish an identity so that you don’t do it casually (no shelling out to create a free Hotmail, Gmail or Yahoo account on the spot to establish a handy sock puppet), but not so hard that users start feeling like they’re applying for a home equity line of credit a Business Visa from the Russian Consulate.
Now that there appears to be a clear legal precedent for peeling back the layers of anonymity to hold trolls accountable for their poo-flinging, I find myself of two minds about this. I have been roughed up by a fairly good cross-section of trolls over the years, and it’d be nice to be able to expose them as the pathetic, mommy’s basement-dwelling loser subcreatures my wounded ego insists they must be. On the other hand … some of my responses to said trolls (hey! I was provoked! Honest, they started it!) may have been a bit … intemperate. So I have to wonder if there are perhaps some other sad, wounded egos out there. And, where would it stop? If you can bring an action for something someone said in a chat room, or Second Life, or the forums at AngryJournalist, well, we better just pave over the downtown areas of every major city in the U.S. and turn it all into one giant courthouse, because we’re gonna need the space.
Jul 07
Posted: under journalism, New Media Strategery, Online (Multi)Media, television.
Meanwhile, Google whistles nervously, hoping nobody thinks to raise the issue of AdSense clickfraud again… There’s a yawning gulf in New Media. It stretches from the pittance that most media creators get for their ad space to the other side, where the results of those ads sit, filing their nails. In between are the bleached [...] [...more]
Meanwhile, Google whistles nervously, hoping nobody thinks to raise the issue of AdSense clickfraud again…
There’s a yawning gulf in New Media. It stretches from the pittance that most media creators get for their ad space to the other side, where the results of those ads sit, filing their nails. In between are the bleached bones of media tracking companies that have tried to draw a connection between the two.
From the LA Times story:
NBC has created TAMI — the Total Audience Measurement Index — to better understand how viewers are consuming Olympic content. The system, which Wurtzel has spent the last year assembling, will use technology and old-fashioned focus groups to closely monitor this.
For example, Wurtzel will be able to tell with greater certainty whether viewers are surfing the Web in search of Olympic content. He will be able to determine whether live alerts delivered via cellphones drive fans to television sets or computer screens to catch a record-breaking performance. And he will see how fans use online and VOD replays.
The system also will attempt for the first time to track Olympic watching outside the home via mobile devices created by San Mateo, Calif.-based Integrated Media Measurement Inc. A limited number of people will have the cellphone-like devices designed to monitor every bit of media consumed — whether in a bar, a movie theater or someone else’s house.
NBC Universal also is assembling focus groups to find out how consumers are interacting with what Wurtzel described as “the first 360-degrees Olympics.”
This is refreshing. I’d like to see more major media outlets doing this. Why? Because it’s pretty much the only way to break Google’s stranglehold on ad dollars. See, the problem is that everybody has fallen in love with search advertising, because it seems to offer such great results. Someone clicks on the link, they come to your site, and then it’s up to you to get them to convert to sales, right?
But see, that kinda ignores one little point: howinhell did the user know what to search for in the first place? Clairvoyance? Come on.
I think if NBC can start connecting the two sides of the results gulf, they can start showing that ads on TV (and display ads in newspapers, and morning drive-time shout-athons) have a lot bigger effect than what Google has claimed. And that will mean that advertisers will start realizing that buying search ads is not the end-all, be-all of advertising.
Which could be a very, very good thing for all the Old Media giants who are stuck in midair over that yawning gulf, their feet doing the Wile E. Coyote mid-air invisible bicycle pedal…
Jun 28
Posted: under Current Affairs, Found Genius Artifacts, Online (Multi)Media, Pop Culture Quirkiness, Web/Tech.
…the makers of this YouTube hit video (it just got Fark‘d and Arrington‘d) are now your patron saints. This little NSFW gem will bring a rueful (vindictive?) smile to anyone who’s had to deal with dim-bulb non-techies who can’t articulate what’s wrong, what they want, and least of all, understand what the solutions that they [...] [...more]
…the makers of this YouTube hit video (it just got Fark‘d and Arrington‘d) are now your patron saints.
This little NSFW gem will bring a rueful (vindictive?) smile to anyone who’s had to deal with dim-bulb non-techies who can’t articulate what’s wrong, what they want, and least of all, understand what the solutions that they are demanding will actually do.
Great moment where the vid starts getting really brilliant comes about 1/3 of the way through – Salesguy: “Now I can’t get to the home page!”
Web Dude: “What the –!?? But you said the website was down? You mean you could see the home page?”
I particularly liked the little touches in this video – as Web Dude gets more and more frustrated and annoyed, he starts taking it out on the characters in Halo, shooting them repeatedly in the crotch and attaching grenades to their faces.
I’ve never done IT fulltime myself, but I’ve usually been one of the “go-to” guys in the office when IT isn’t available. Thus, I’ve spent my share of time ostentatiously rolling my eyes and sighing. I did like, however, how both sides took their shots – the sales dweebs are demanding, ignorant and try to evade responsibility for the chaos they cause. The IT dweebs are more interested in playing Halo than actually dealing with anything, and snort dismissively in that way that makes users retreat and get defensive.
Technorati Tags: sales guy vs web dude, video, youtube, website is down, viral video, Farked
Jun 25
Posted: under journalism, New Media Strategery, newspaper crisis, Online (Multi)Media, Web/Tech.
A wildly successful industry is faced with a bold challenge from scrappy digital interlopers and reacts in all the predictable ways… Stage 1: The industry reacts with disdain – "The new digital stuff is just a fad. Look – our sales are going great. And people love us. They've always loved us. They'll be back [...] [...more]
A wildly successful industry is faced with a bold challenge from scrappy digital interlopers and reacts in all the predictable ways…
Stage 1: The industry reacts with disdain – "The new digital stuff is just a fad. Look – our sales are going great. And people love us. They've always loved us. They'll be back in droves when this digital stuff blows over. It's so cheap and shoddy – where's the fun and interest in that?"
Stage 2: The industry's P&L statements can no longer be ignored. The industry reacts by trying to co-opt the new digital technology into its existing product.
2a. The existing designers and producers react with outrage and strong resistance to changing the way that they've done business for decades.
2b. The industry half-heartedly markets the new hybrid product to its existing customers. The distributors don't really understand the appeal of the new digital technology, but they glom onto the idea that the hybrid is the "same thing only different" and try to force the digital product into their same old channels and strategies.
Stage 3: The old guard loyalist customers are turned off by the hybrid product that doesn't function as well as the "pure" version, and inundates the industry with complaints and threats.
3a. The newer customers, who don't have that much loyalty, and who use both regular and digital products, try the new hybrid and find that the experience isn't really all that satisfying. It doesn't do the old thing well, and it doesn't do the new thing well. So they split their time between the new digital and old analog, trending gradually towards the new.
3b. The newest customers, who have been using digital, look at the hybrid and sneer. They don't bother using something that is so obviously lame and half-hearted.
Stage 4: The industry is relegated to a curiosity, maintained only in small niches, and used by nostalgic aficionados.
The story of newspapers? Or of pinball machines? I know, I know – the analogy breaks down at a million kajillion places along the way, but there are some interesting points of reference.
Full disclosure: I was a pinball nerd back in the day. After every big mid-term test, I'd go to the student union, and take out my frustrations and anxieties by banging around Pinbot, Black Knight, Eight Ball, Centaur and others. Sure, there were other video games there, and every once in a while, I'd goof off with one of them to pass the time. But there was something therapeutic about the way that you could actually get physical and bang on a pinball machine to get results – either to get the damn shiny sphere to go down the right ramp, or to get a revenge "Tilt" when the damn thing kept draining on you…
I remember the machines that started appearing that tried to include video games into the back panel. You'd make a shot, and then a short cut scene would come up and you'd have to take your hands off the flippers and yank on the controls for a bit.
The game sucked. The pinball game was shoddy and ugly and didn't really play well. The video game was light-years behind the competition that was specifically designed to be a video game. Worse, it cost far more than either one, and the damn thing was always either out of order, or the arcade owners had its guts all over the floor and were wrenching on it.
In later years, the pinball industry was relegated to producing super-expensive movie tie-in games for Terminator, Lethal Weapon, Addams Family, etc. etc. Meanwhile, the video game industry migrated from the arcades to the game consoles in every living room. The technology kept improving from the simple move-and-shoot games like Asteroids and Space Invaders to the current MMPORPGs like World of Warcraft, City of Heroes, Guild Wars and all the first-person shooters like Halo 3, Resistance: Fall of Man, and whatever iteration of Doom/Quake we're now up to…
Not only have video games far outstripped the wildest dreams of the old arcade makers (who could have ever predicted one-day sales in the hundreds of millions of dollars), but the industry has also spun off all kinds of related industries: cheat codes, bulletin boards, wikipedias, blogs, fansites, contests for best fan art, etc.
The lessons for newspapers here are not clear-cut. But I'd like to believe that it is possible for a whole new thriving economic ecosystem to arise when a new technology invades an existing content space. I've spent the last couple of years staring into the crystal ball, trying to discern hints of what the future info-media-news landscape is going to look like … all of which may be as futile and doomed to error as it would have been for a Bally or Williams pinball game designer back in 1983 to have predicted that someday, a teenager in a basement could play a 3-D immersive game with other kids from all over the world, and then run his own business connected to said game…
Jun 19
Posted: under Current Affairs, Found Genius Artifacts, New Media Strategery, Online (Multi)Media, Politix, Weblogs.
Yet another quick hit – just checked to see how many more answers I’m getting from the LinkedIn question I posted earlier this week, and noticed that the Obama campaign today posted a question on what the best ideas are to “keep America competitive in the years ahead.” What ideas do you have to keep [...] [...more]
Yet another quick hit – just checked to see how many more answers I’m getting from the LinkedIn question I posted earlier this week, and noticed that the Obama campaign today posted a question on what the best ideas are to “keep America competitive in the years ahead.”
What ideas do you have to keep America competitive in the years ahead?
In a recent speech, I proposed a new competiveness agenda centered
around education and energy, innovation and infrastructure, fair trade
and reform.
You can watch it, and read the full-text, here: http://my.barackobama.com/competitiveness
What ideas do you have to keep America competitive in the years ahead?
Smart. Very smart. These people “get it.” They are using Web 2.0 in a very inclusive, forward-thinking way; the mere fact that they’re posing such a question in a professional forum means that they are reaching out to business professionals in an unprecedented way.
Again, I’m going to have to get back to this in a later post, but it’s tying into what I call the “Help Line Mollification Effect.” You know – how you dial customer support, mashing the buttons on your phone with excessive force, blood pressure up around nuclear reactor containment sphere levels … and you yowl at the poor schlub on the other end … until he helps you out and gently leads you through the answer … and by the end of the call, after the problem is resolved, you feel like a total ass, and want to send him something from his Amazon wishlist. Or is that just me?
Look folks, a lot of the anger simmering under the surface of our society is because everyone feels that no one is listening. The fact that Obama & his people are actually reaching out to people – well, hell. That’s disarming. It breaks down the resistance – that whole “Obama is a dangerous socialist who’s going to destroy the country with his hippie/commie ways” meme that’s been festering on the internets. It kinda says, “Hey, if you’ve got a great idea on how to fix things, let’s hear it.”
Who knows? Maybe the answer is that all of us are indeed smarter than any of us, and that out of this question will arise some fantastic new strategy that will restore the U.S. to greatness.
Or a buncha Digg kids will all get together, rig the question-answering, and we’ll wind up with an army of giant killer robots that all look like Lara Croft.
