…in the courtyard of the Institute for the Digital Future of Journalism I’ve got great video of everyone having a blast, experimenting with the new guerilla-style video production tactics I’ve been teaching them — I showed them how to use the front and rear-facing cameras on their iPads to shoot video. Here, they are working [...] [...more]
…in the courtyard of the Institute for the Digital Future of Journalism
I’ve got great video of everyone having a blast, experimenting with the new guerilla-style video production tactics I’ve been teaching them — I showed them how to use the front and rear-facing cameras on their iPads to shoot video. Here, they are working on producing “establishing shots” using whatever equipment is available to you at the time; in this case, it means holding the iPad up in front of your face and doing slow 360s, talking to the camera, so the audience can see for themselves what the landscape around you looks like.
They absolutely loved their brand-new iPad 2s. It was like seeing little kids getting handed Magic Mirrors. They were polite enough for most of the day, but about mid-afternoon, I just lost them in the wilds of the App Store. Also - I will never understand how the Ukrainian women manage to walk down these uneven, treacherous ancient cobblestone streets in stiletto heels.
I also taught them the basics of shot selection, framing, the Rule of Thirds, and some basic stuff about editing and shot sequencing as a means to create emotion. It was about a semester’s worth of material crammed into a one-day lecture, but at least I opened them up to what is possible, and where they can go to try to learn more on their own.
This is still a beautiful city, even if the sky in unrelenting slate gray, and the wind from Siberia knifes right through you after the sun goes down…
At night, the streets of Kiev are filled only with the rumble and clatter of Dr. Zhivago trolley cars, and the whistling north wind. The architecture here is like the people; kind of battered, but still full of character. Resilient.
I haven’t gotten to see as much of this city as I would like; I’ve always been working too hard, or pretty much exhausted & creaking from the demented flight schedule it takes to get here from Los Angeles. Still, the little I have been able to discover on my own has been delightful.
This time around, my students arrived in my classes with significant New Media skills. Some of them were already creating infographics, and this girl is already ghost-blogging for big financial companies. As you can see, she is quite determined; meanwhile, behind her, another of my more active and vocal students gasps in horror at the convoluted assignments I have inflicted on the class...
One of the greater joys of this class was seeing my students help each other out. When they got stuck with some of my more technically challenging exercises, they reached out to each other, and shouted advice back and forth across the classroom.
There is no better feeling for me. I am only here for such a very short time; I keep wishing that I had an entire semester to really reach deep into these young people, to help them draw out their skills & refine them. But seeing their willingness to follow me down these strange multimedia pathways, and to help each other out along the way … leads me to believe that they will continue to help each other out after I am gone.
This is painted on the ceiling of the Rila Monastery in the mountains of Bulgaria, one of UNESCO’s World Heritage Sites. I can’t help but wonder whose eye this ancient artist used as the model for the Eye of God. The history and beauty of this complex makes me feel like I’m about to embark [...] [...more]
I can’t help but wonder whose eye this ancient artist used as the model for the Eye of God. The history and beauty of this complex makes me feel like I’m about to embark on some sort of DaVinci Code-like adventure, only this one will involve online business models and the mysteries of HTML5. Heh. Hopefully, I won’t be pursued by some self-flagellating Newsroom Curmudgeon, bent on undermining my message about how there is actually hope for the future, that journalism will survive, even if it does take a form that is strange and possibly abhorrent to the practitioners steeped in The Old Ways.
The clash of ancient and modern is never more stark than in these developing nations I’ve been in Addis Ababa, Ethiopia, for the last week, training the local journalists and government information officers (aka PR flacks) on how best to take advantage of the way that “New Media” is creating new ways of connecting with [...] [...more]
The clash of ancient and modern is never more stark than in these developing nations
I’ve been in Addis Ababa, Ethiopia, for the last week, training the local journalists and government information officers (aka PR flacks) on how best to take advantage of the way that “New Media” is creating new ways of connecting with each other, and the world at large. I’m here as part of the same US Embassy program that has sent me to places like Chile, Kazakhstan, Georgia, Costa Rica, etc., to try to bring people the benefits of experience (aka the way newspapers & TV news has imploded in the U.S.), so they can start planning for the Great Digital Migration.
This is my class of TV journalists at Addis Ababa University (AAU). I tried to cram as much about online video and sharing into my short sessions as I could. Here, I'm showing how to use both professional tools like Adobe Premiere Pro CS5, as well as free alternatives like Windows Movie Maker.
The one thing that everyone here agrees on is that Ethiopia desperately wants to change its international image – c’mon, admit it. When you think of Ethiopia, what images come to mind? Deserts, starving people, vultures, Live Aid, right?
Well, it’s not like that any more. In fact, if you look around at the Addis Ababa skyline, you’ll mostly see cranes and highrise towers under construction. The real-estate bubble that burst and devastated the rest of the world never took hold here.
There are still many reminders that the ancient ways of living are still very much in existence here in Addis, but please also note all the other markers of modernity in this shot.
However, they are facing many of the same challenges as the rest of the world, at least when it comes to the emergence of the internet, and the struggles of newspapers, radio and TV stations to come to grips with social media, and the ability of anyone to become a publisher/broadcaster/internet troll.
The very first place I visited was Sheger FM, the one independent radio station in Ethiopia. This is the courageous owner, who is really struggling to walk the razor's edge here in Addis.
I’ve found many of the same behaviors and attitudes I’ve encountered in the other places that I’ve done web/online video/social media training sessions – stubborn insistence that things will never change, toxic skepticism, and even outright hostility.
After a bit of a rocky start, these guys really came around and appreciated the hands-on lessons I gave them on how to do live video stand-up reports and how to compress video into the best codec to upload to YouTube. The Nelson Mandela building is a challenge, though; between the thin air at this 8000-foot altitude, and having to haul my big carcass up 5 (five) steep flights of stairs, the first few minutes of every class were mostly spent huffing and puffing, and hoping that someone in the class had a particularly insightful comment.
Dave LaFontaine and his tv production class in front of the Nelson Mandela building at Addis Ababa university in Ethiopia.
Here’s a short audio file i recorded at the close of the Civic Media conference this week at MIT. I’d like to add my own thanks to the sentiments expressed herein; thus was a fabulous antidote to the general malaise afflicting so many of our traditional media brethren… http://audioboo.fm/boos/395702-final-thoughts-and-thanks-at-civic-media-conference-at-mit-media-lab [...more]
Here’s a short audio file i recorded at the close of the Civic Media conference this week at MIT. I’d like to add my own thanks to the sentiments expressed herein; thus was a fabulous antidote to the general malaise afflicting so many of our traditional media brethren…
First in a series of videos taken during a panel discussion for PR Newswire at the LA Times building. On the panel with me, the delightfully funny and plainspoken Serena Ehrlich, who knows more about how to handle media in the digital age than the last three Presidential Press Secretaries put together. Although there [...] [...more]
First in a series of videos taken during a panel discussion for PR Newswire at the LA Times building.
On the panel with me, the delightfully funny and plainspoken Serena Ehrlich, who knows more about how to handle media in the digital age than the last three Presidential Press Secretaries put together. Although there is a marked resemblance there to C.J Craig of the late, lamented Bartlett administration.
Anyway, this is a bit of an intro to what the conditions are like for the media, and what the big forces shaping the future are going to look like.
A while back, I was asked to give me take on “The Emerging Visual Language of Online Video” as part of Rosental Alves’ amazing yearly journalism conference in Austin. I made the room laugh when I showed parody videos like the “SoulWow” and others, created by the People Formerly Known As The Audience. Check out [...] [...more]
A while back, I was asked to give me take on “The Emerging Visual Language of Online Video” as part of Rosental Alves’ amazing yearly journalism conference in Austin. I made the room laugh when I showed parody videos like the “SoulWow” and others, created by the People Formerly Known As The Audience.
Check out this interpretation of Bob Woodward’s book on Obama & Afghanistan:
My larger point (other than getting a cheap laugh, which is never to be, well, laughed at) was that the first impulse of video-makers is to take things that they know and love, and that their friends know and love, and to do their own snarky take on them. It’s what we see when little kids get their mitts on video cameras for the first time, and produce their own home movies.
It’s what Spielberg did when he was a kid and producing his own WWII epics in his backyard. My sisters, cousins & I did this back in the (mumble mumble) decade, with 8mm film, and a script based on what we had seen of ads of movies like Halloween and The Texas Chainsaw Massacre (we couldn’t get into R-rated theaters in Wisconsin).
For the average user, producing a video is an inherently daring process. Any media creation is, really – but creating a video is so much harder than typing into a WordPress text window (ahem), that it ratchets up the anxiety. As any good comedian can tell you, laughter is the release of anxiety.
Creating funny, sarcastic or absurdist videos is a way to laugh at yourself, before everyone else does (again – check with comedians as to why they became class clowns – something to do with avoiding beatings from the bullies, I expect).
But now these videos are coming into their own. Before the book has really cleared out of the news cycles, already there’s a video (pretty good quality, too), interpreting it in a way that makes you pay attention.
A collective snicker/groan radiated out through the interwebs today with the publication of this AdAge piece on how video is like the news business was in 1998, as legions of print journalists who have seen the number and budgets of the news outlets for which they once worked steadily dwindle. Welcome to Disintermediation 2.0, where [...] [...more]
A collective snicker/groan radiated out through the interwebs today with the publication of this AdAge piece on how video is like the news business was in 1998, as legions of print journalists who have seen the number and budgets of the news outlets for which they once worked steadily dwindle.
Welcome to Disintermediation 2.0, where the content is video. It’s entertainment not news. And the stakes (at least the monetary ones) are much higher.
While everyone in online video is challenged by the reality that digital presents to any media — measurement, targeting, accountability — traditional “editors” are also being squeezed by the very same process that beset news in the late 90′s.
This has led to a new rating system, called either “C3” or “live-plus-three”; instead of only counting viewers who watch shows live, Nielsen counts anyone who records and plays back the program up to 3 days later. This captures more of the time-shifted viewing audience. By the end of 2010, McDonough says, Nielsen’s ratings will combine both DVR’d and online streaming content.
Kate Sirkin, executive vice president and global research director for Starcom MediaVest Group, sees the DVR, particularly the TiVo, as fundamentally changing the way Americans view television. “We have three in our house,” Sirkin says. “My 5-year-old doesn’t understand live TV; she’s always had a DVR.”
The other effect of DVRs, of course, is the commercial-skipping. Used to be that you had to hack your TiVo to be able to skip 30 seconds at a time. Now that comes programmed directly into the remote on the DirecTV HD controller (but I still prefer the TiVo, since it skipped you automatically 30 seconds forward in time, rather than making you watch blurred fast-forwarded action).
But the biggest eye-opener for me is that articles predicting that broadcast TV, the cash cow for so long for the advertising industry, is about to head into the abyss … well, that’s news. Because what took down newspapers was not that nobody was reading them anymore – in fact, the stats show that more people are reading newspaper content than ever before.
What has laid print newspapers low is that the revenue streams from traditional print advertising have dried up & blown away.
Most, if not all, of the major media buyers that I’ve run into over the last three years at various ad industry events, have all admitted that they know that advertising on TV really doesn’t work the way that it used to. The profusion of channels on cable and satellite, the DVRs, the growth of internet, all mean that they are getting less reach than they used to. Meanwhile, they’re getting charged through the nose for that same 30-second spot.
This relationship is inherently abusive, much like the relationship was between newspapers and their advertisers. When a viable alternative comes along, and you’ve managed to piss off your customers, guess what they do?
Great presentation today about the explosion in using DSLRs to shoot video. Learned some cool workflow stuff from the Adobe Premiere Pro product managers. [...more]
Great presentation today about the explosion in using DSLRs to shoot video.
Learned some cool workflow stuff from the Adobe Premiere Pro product managers.
Not sure if I agree with all the theses, but at least the intro really accurately runs down all the flak-catching targets for what was known as “The Subprime Mortgage Meltdown,” and is now about to be known as “The Great Depression II.” Man, I wish I could draw as good as this guy. Reminds [...] [...more]
Not sure if I agree with all the theses, but at least the intro really accurately runs down all the flak-catching targets for what was known as “The Subprime Mortgage Meltdown,” and is now about to be known as “The Great Depression II.”
Man, I wish I could draw as good as this guy. Reminds me of the UPS commercials where the guy with the whiteboard is illustrating in realtime what he’s talking about. Give me that guy at a board meeting, and I could sell those rubes bags of dirt.
Happy 4th of July, America. Not sure the clock has quite yet struck the hour for another Lexington & Concord, this time with the targets being Goldman-Sachs CDO traders …
…HTML5? Not so much… In a move certain to cause much gleeful cackling and dry-washing of hands at Adobe HQ, Hulu and Delve announced that they are sticking with Flash, rather than making the Jobs-mandated move to HTML5. The money graf from Delve: Adobe Flash provides: ability to secure content, adaptive bitrate streaming, comprehensive analytics [...] [...more]
Adobe Flash provides: ability to secure content, adaptive bitrate streaming, comprehensive analytics and monetization of video through a wide array of advertising options. Customers that are using our mobile delivery solution are willing to experiment with video on these new devices to figure out what works and to keep their existing customers happy. But they all expect that eventually the mobile/tablet features match that of the Flash player on the PC.
Hulu said:
When it comes to technology, our only guiding principle is to best serve the needs of all of our key customers: our viewers, our content partners who license programs to us, our advertisers, and each other. We continue to monitor developments on HTML5, but as of now it doesn’t yet meet all of our customers’ needs. Our player doesn’t just simply stream video, it must also secure the content, handle reporting for our advertisers, render the video using a high performance codec to ensure premium visual quality, communicate back with the server to determine how long to buffer and what bitrate to stream, and dozens of other things that aren’t necessarily visible to the end user. Not all video sites have these needs, but for our business these are all important and often contractual requirements.
Behind these two statements, back in the misty shadows, loom the outlines of the Hollywood studios and TV networks. I’m guessing the last couple of weeks have seen lots of closed-door meetings about what happens when we all start watching TV & movies on our iPad(-like) devices.
The problem with just abandoning responsibility letting the Apple empire do all the driving is that, as we have seen in the last couple of months, Apple’s hidden face is starting to emerge. And it ain’t pretty. Allowing Apple to control the flow of content through its ever-expaning iTunes store just means that you’ve given up the pricing and distribution power on your creative products.
Ask the music industry guys how that worked out for them.
If you can find any, that is.
So let’s take a look at the objection of the big video players to Apple’s vision of the future:
1. Content security. If you don’t think that the movie & TV guys have been sweating blood over the nightmare scenario of their business model going the way of CDs, think again. For the last five years, I’ve been going to tech conferences in and around LA, and at each and every one, the most popular booths are the ones touting various DRM/security features. Now, publishers such as O’Reilly may hold that “DRM is more costly than piracy”, but in the executive suites at the studios, that is a minority view.
You just can’t make a business out of producing $200 million movies like Iron Man 2, and then hope to recoup your costs by giving away the content, and hoping … ads will support it? Or that you will sell enough merch through wider audience? Nuh-uh.
Adobe and the Flash team have spent years banging on various content-security technologies, some of which tout NSA-level encryption schemes to try to mollify the big content creators. I’m guessing there’s not much love for Apple’s “blind faith” scenario with HTML5.
2. Adaptive bitrate streaming. Sounds like something a character played by Dan Aykroyd in his heyday would have spat out in staccato fashion. Basically, it means that when the web is congested (or your bus travels between a couple of skyscrapers as you watch video on your Droidphone), the video will momentarily de-res a bit until the signal is once again clear. We’ve found that having a momentarily blurry(ier) video is far less disruptive to the viewer than having fits, starts, jumps and the little hourglass on the screen.
Not having this technology means that watching a video is going to become a throwback to the early days of the web … when you’d be downloading a GIF and watching the lines appear … and then hesitate … think about it … then another line appears … then it hangs for a minute … then ten lines appear all at once … then you start clicking in frustration, trying to get to another page that doesn’t so closely resemble a chamber of Hell.
3. Analytics. Apple is maintaining that firewall for content served through its store & technologies. You can get raw numbers, such as how many people downloaded the app/video. But nothing more than that. Which feeds into the next point, big time –
4. Advertising. The big selling point for online/mobile video over broadcast is that we’re better able to target the ads to the users, based on the data we collect from cookies, user agents, location, time, etc. If this is missing, so is the competitive advantage, and the dollars start flowing back to tried-and-true TV.
Also, HTML5 is not as robust an ad-serving technology. For Hulu, which is the bigtime play of the TV networks, if the ads can be skipped as easily as with a TiVo, or excised altogether, what then is the point of serving up all that content for free? If the advertisers aren’t getting any value for sponsoring the programs then they quite simply … won’t. And then where does that leave us with our fancy new tablets? Watching more dancing cat on piano keyboard videos?
Apple quite simply does not care about that. Their point is not to help content creators or advertisers. Their focus is on selling as many overpriced gadgets as possible, and then locking the users into having to pay thru the nose thru Apple’s store to actually get any content to watch/listen/read on that gadget.
Because surfing the Internet is like drinking from a firehose, David LaFontaine braves the torrent to tell you what trends and technologies to gulp down, swirl in your mouth, or spit out.
The article goes on to (correctly) identify the growth of highspeed broadband as the catalyst for the coming collapse of the traditional broadcast video model. I’d add to that the increasing popularity of DVRs, which are 
