Sips from the Firehose
A blog that seeks to filter the internet into a refreshing, easily-gulped beverage


Mar 07

How to Tell a Story – from Pixar, via BoingBoing

Posted: under Blogging, Digital Migration, new media.

OK, this is really derivative, but I’m so impressed with the insight in this list that I’m shamelessly repeating it here. Go to BoingBoing. Click on the ads. Give them some money. They are good. I like BoingBoing.

(Please, no DMCA notice for this…)

To my journalism students – when you’re trying to construct a compelling narrative, for a story that goes beyond “On Tuesday, the Board met for two hours to consider blah-de-blah…” you could do a helluva lot worse than use these rules to challenge yourself to come up with something that grabs the reader and makes them keep clicking the “Next” button at the bottom of your page.

Pixar’s 22 Rules of Storytelling – Boing Boing

From Aerogramme Writers’ Studio, via Adafruit. My favorite is #13: “Discount the 1st thing that comes to mind. And the 2nd, 3rd, 4th, 5th – get the obvious out of the way. Surprise yourself.”

These rules were originally tweeted by Emma Coates, Pixar’s Story Artist. Number 9 on the list – When you’re stuck, make a list of what wouldn’t happen next – is a great one and can apply to writers in all genres.

  1. You admire a character for trying more than for their successes.
  2. You gotta keep in mind what’s interesting to you as an audience, not what’s fun to do as a writer. They can be very different.
  3. Trying for theme is important, but you won’t see what the story is actually about til you’re at the end of it. Now rewrite.
  4. Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___.
  5. Simplify. Focus. Combine characters. Hop over detours. You’ll feel like you’re losing valuable stuff but it sets you free.
  6. What is your character good at, comfortable with? Throw the polar opposite at them. Challenge them. How do they deal?
  7. Come up with your ending before you figure out your middle. Seriously. Endings are hard, get yours working up front.
  8. Finish your story, let go even if it’s not perfect. In an ideal world you have both, but move on. Do better next time.
  9. When you’re stuck, make a list of what WOULDN’T happen next. Lots of times the material to get you unstuck will show up.
  10. Pull apart the stories you like. What you like in them is a part of you; you’ve got to recognize it before you can use it.
  11. Putting it on paper lets you start fixing it. If it stays in your head, a perfect idea, you’ll never share it with anyone.
  12. Discount the 1st thing that comes to mind. And the 2nd, 3rd, 4th, 5th – get the obvious out of the way. Surprise yourself.
  13. Give your characters opinions. Passive/malleable might seem likable to you as you write, but it’s poison to the audience.
  14. Why must you tell THIS story? What’s the belief burning within you that your story feeds off of? That’s the heart of it.
  15. If you were your character, in this situation, how would you feel? Honesty lends credibility to unbelievable situations.
  16. What are the stakes? Give us reason to root for the character. What happens if they don’t succeed? Stack the odds against.
  17. No work is ever wasted. If it’s not working, let go and move on – it’ll come back around to be useful later.
  18. You have to know yourself: the difference between doing your best & fussing. Story is testing, not refining.
  19. Coincidences to get characters into trouble are great; coincidences to get them out of it are cheating.
  20. Exercise: take the building blocks of a movie you dislike. How d’you rearrange them into what you DO like?
  21. You gotta identify with your situation/characters, can’t just write ‘cool’. What would make YOU act that way?
  22. What’s the essence of your story? Most economical telling of it? If you know that, you can build out from there.

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May 28

State of Media in East Africa: “Mover and Shakers” Interview for AfroFM

Posted: under Catching a Falling Knife, Digital Migration, journalism, Multimedia, new media, New Media Strategery, Travel, Video, Web Tech.
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UPDATE: The first video below was erroneously a duplicate of video #3. I blame the shoddy connection I had – I am thrilled that the videos made it up to YouTube at all, frankly, and it took me an hour and several tried to get this post to publish, so I had some version-control issues. Anyway, I’ve fixed it so that vid #1 is now the proper first part, in which we talk about the persistent power of radio.

The more I learn about how the media operates in East Africa, the more I think this is going to be a fascinating area to watch over the next few years. The conditions here are ripe for some really interesting changes – we are going to see in this microcosm what the effects are of empowering a population that is still stuck with only one-way information flow (largely via radio – please see video #1, below) to suddenly leapfrog into the ubiquitous mobile web-fueled connectivity that we see in places like Japan, Korea and (to an extent) China.

BACKGROUND: A couple of weeks ago, I had a meeting with the CEO of Fana Broadcasting. At that time, I was told that the plan was to install 4G mobile connectivity throughout the country. I have since learned that the contract looks like it is going to be awarded to a giant Chinese telecom company. This is not necessarily good news. The suspicion among the journalists is that the infrastructure contract has been given to the Chinese because they have pledged to include many of the down-and-dirty spyware and censorship features that are common to the internet behind the Great Firewall of China. Also: it is rumored that the Chinese outbid US and European companies for this huge contract, because the government of China is (illegally?) subsidizing the work, secretly funneling money under the table to the ostensibly private-sector telecom company, to allow it to do billions of dollars of work for 1/20th the price. Conspiracy theories abound here; in the absence of any hard facts or verification, people always assume the worst.

At any rate: the plan is to wire up all the major cities and towns with 4G wireless internet service. One of the big reasons expressed for that is that the Powers that Be have noticed that on just about every roof, you can see a satellite dish. Those dishes are bringing news, information and TV programs into households from TV providers outside of Ethiopia. They want to jump-start their own domestic news and entertainment industry, to start to produce high-quality content, to lure audience away from these international sources. Part of this is to foster a sense of national unity: to expose Ethiopians to news, movies and TV series that star Ethiopians, speaking Amharic, and referring to matters that are of concern to Ethiopians (and eventually, to citizens of the surrounding countries, none of which really has their own video/web content production infrastructure). Part of it is to start building up the kind of media-production capabilities that might allow Ethiopia to start exporting its culture to the international marketplace; from what I have seen here, there is certainly an opportunity for the kind of smart, dedicated artists here to start changing the international perception of this place, which is still stuck in the famine years.

Anyway, in the first part of the interviews I did with Samson Tesfaye, for his show “Movers and Shakers” on AfroFM, we talk about what things are like in the present day – where the vast majority of the rural populations in Ethiopia still rely on what they hear over the radio as their main (perhaps only) source of news and information.

The next part of the interview, we focus on the impact of social media in East Africa. At this time, Sami says that social media is not having the kind of disruptive effects we see in North Africa, where the Arab Spring is still very much alive and kicking, or to the south in Kenya, where the technology scene is vibrant and lively.

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Feb 26

The Oscars on Social Media: International Audiences Yawn, US Bloggers Snark

Posted: under new media, Pop Culture Quirkiness, Social Media monetization, television, Viral Fame, visual storytelling.

Live-Blogging the Oscars and Tracking the Tweet Clouds

I was hoping that the real-time geo-Tweet maps would show something interesting in and around Los Angeles during the Oscars telecast. No such luck.

Apparently, not that many people in and around Hollywood were actually Tweeting during the Oscars telecast - at least, not enough to compete with some of the other topics showing up on a Sunday night.

Meanwhile, the rest of the world didn’t seem too interested in the Oscars:

Strange that despite all the traffic about the Oscars, on Twitter that still didn't compete with some of the other trending news topics around the world -- such as the elections in Australia, or the massacres in Syria.

Drilling down a bit more, we can see some other names start showing up – although the Los Angeles area still isn’t #1 in Twitter activity. Guess our fingers are too busy here ferrying Scorcese-related cocktails to our mouths to actually type in a Twitter update.

Looking at the tag cloud, you can see that once you drill down past just "the Oscars," the names of the celebrities start showing up as trending topics.

 

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Feb 21

HTML5 Video: “Cap’n! The CPUs Won’t Take Much More O’ This!”

Posted: under Beyond HD Video, Multimedia, new media, New Media Strategery, Online (Multi)Media, Online Video, Platform obsession.
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Dep’t of Vaporware: New Super-Duper HTML5 Video Players Will Solve All Your Problems

I’m starting to get more than a little annoyed at the incessant blithe assurances that keep coming up around the (now) universally agreed-upon proposition that Flash Is Bad, All Right-Thinking Humans Must Avoid It.

Here's the problem: Playing video in a browser using the (still nonexistent) HTML5 standard is far more resource-hungry than you realize.

The problem is that the people making these statements haven’t really gotten their hands dirty with the actual workflows that the (non-existent) HTML5 video standard has inflicted on us poor A/V dorks trying to keep up with the chaos in the online/mobile video space. What’s getting my goat, you ask?

Check out the strain on system resources that playing video using the HTML5 tag puts on a Mac Pro with 8 cores, running at 3 gHz, with 9 GB of RAM and a upgraded ATI Radeo 4870 video card. Note the system temp. The fan was blowing hard enough to power a C130 cargo plane.

By means of comparison, this is what I got for usage stats when playing a Flash video in a web browser. Note the system temp. Also, the little blue graphs to the right of CPU are not pinned to the max for all eight cores, the way they are in the HTML5 playback example, above. Each one of those little graphs is a representation of the amount of strain being put on a core from the dual quad-cores.

Well. I keep seeing & hearing about these new players that will supposedly make it possible to custom-design a video player into a web page that will then adapt & play that video on any device, on any platform. The latest: thePlatform. Viz:

thePlatform is pushing cross-platform compatibility with a new offering that will let its customers create one video player that can be delivered to any device or browser that is trying to access it. That capability is being rolled out due to increased demand for HTML5 video, despite a lack of real standards across browsers for the display and rendering of video players.

(from GigaOm)

OK, fine.  What’s the big deal, right?

I shot the video below at the Social Media Club-LA meeting in January – it shows Tim Street, one of the early adopters of mobile video monetization, talking about the challenges of trying to deal with video across the profusion of platforms we’re now having to deal with.

My test of an HTML5 player, taking this video, putting it into a sandbox page in Dreamweaver, and playing it in a web browser returned the kind of usage stats seen in the screen captures above.

Flash had a lot of faults. I still think that it’s responsible for some of the heinous memory leakages that cause Firefox to take up to 1.6 Gigs of memory space if I leave it open for more than a day in the background as I do work. But fer crissake, at least it’s not melting down my CPUs when I’m just trying to play one video. If the average user starts seeing this kind of load on their systems just for playing a video, that means that there is going to be serious hits on the battery life of laptops/tablets, and some pretty bad lag times when trying to multitask – or even fast-forward, pause or (shudder) rewind.

Let me know if you get any of the same warning signs on your machine when playing back this video, eh?

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Jan 18

Truth Vigilantes and Online Reputation

Posted: under Denial of Reality, Digital Migration, new media, New Media and Politics, New Media Strategery, Webscams.

This was originally a comment to Robert Niles’ excellent piece on the Online Journalism Review, on whether or not the New York Times should be a “Truth Vigilante”. I’m republishing it here, because it looks like the commenting feature on OJR (always a little hinky) is b0rked again, and this issue is one that touches a really raw nerve in me.

First, the background:

On Friday, Arthur Brisbane, the public editor (I guess it’s another way of saying “Ombudsman” or “Sacrificial Flak-Catcher”) of the New York Times published a now-famous piece, asking, Should the Times be a Truth Vigitlante?

I’m looking for reader input on whether and when New York Times news
reporters should challenge “facts” that are asserted by newsmakers they
write about.

(snip)

This message was typical of mail from some readers who, fed up with
the distortions and evasions that are common in public life, look to The
Times to set the record straight. They worry less about reporters
imposing their judgment on what is false and what is true.

Is that
the prevailing view? And if so, how can The Times do this in a way
that is objective and fair? Is it possible to be objective and fair when
the reporter is choosing to correct one fact over another? Are there
other problems that The Times would face that I haven’t mentioned here?

The reaction has been pretty heated. MetaFilter pithily said “Duh.”  Jay Rosen wrote a post name-checking his longstanding criticism of the whole “View from Nowhere” approach adopted by the press. And Gawker snarked that the NYT should instead just make stuff up.

Here was my reaction, republished here:

It’s interesting to see this issue break out into the open like this. In retrospect, the only thing that’s surprising is that it’s taken this long. Consider: internet sites like Snopes & PolitiFact owe their very existence to the breakdown of trust in our existing news institutions on the part of the audience. We read stuff (often sent via e-mail from the semi-mythical disgruntled conspiracy theorist uncle). Checking our newspaper/TV/radio/whatever, there’s a he-said/she-said story. So we go elsewhere to figure out if what we were originally sent is true or not.

Steve Yelvington long ago identified this as the most crucial (but neglected) part of the media in a societal ecosystem: being the “Town Expert.” (The other two roles are of “Town Crier” and “Town Square” – which media orgs more or less have a handle on.)

Can’t tell you the number of proposed startups that came through the Knight News Challenge in the last two years aimed at resolving this basic issue – how can we trust what we read? Many of them are seeking to assign some kind of a numeric “reliability score” to the source of the information. Which is interesting in theory – a published climate scientist getting a 99 score, for example, while a Big Oil-funded hack gets a 12.

But in practice, systems like this would probably fall prey to the same phenomenon that plagues Digg or other sites that rely on crowdsourcing to determine importance/credibility — the efforts of a committed radical few to rig the results in their favor. Still, it would be interesting to see a major media outlet start to offer little links in superscript next to attribution, that lead back to a page describing where that quote came from, who the person is, and what their history/agenda is.

We’re all struggling with the effects of the disintermediation taking place because of web technology – that much is evident to just about anybody working in media, advertising or marketing. The problem is that this is taking place at the end of a long, slow movement toward the utter blandification of content. The reasons for that are complex – some of them have to do with the influence of “risk management” thinking at media organizations, where the litigiousness of modern American society has driven deep-pocketed news organizations to water down stories out of fear, in order to evade expensive libel suits. The rest do have to do with the drumbeat these past 40 years of accusations of “liberal bias” in the press, and the attempts to defuse such accusations by applying the aforementioned “he-said/she-said” construction to stories, so that we can say, “Well, at least we gave them a chance to reply.”

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Nov 10

Ukrainian Professors Play with New iPad 2s

Posted: under Digital Migration, new media, New Media Strategery, Online (Multi)Media, Online Video, Ukraine, visual storytelling, Web Tech, Web/Tech.
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…in the courtyard of the Institute for the Digital Future of Journalism

I’ve got great video of everyone having a blast, experimenting with the new guerilla-style video production tactics I’ve been teaching them — I showed them how to use the front and rear-facing cameras on their iPads to shoot video. Here, they are working on producing “establishing shots” using whatever equipment is available to you at the time; in this case, it means holding the iPad up in front of your face and doing slow 360s, talking to the camera, so the audience can see for themselves what the landscape around you looks like.

journalism professors playing with ipads

They absolutely loved their brand-new iPad 2s. It was like seeing little kids getting handed Magic Mirrors. They were polite enough for most of the day, but about mid-afternoon, I just lost them in the wilds of the App Store. Also - I will never understand how the Ukrainian women manage to walk down these uneven, treacherous ancient cobblestone streets in stiletto heels.

I also taught them the basics of shot selection, framing, the Rule of Thirds, and some basic stuff about editing and shot sequencing as a means to create emotion. It was about a semester’s worth of material crammed into a one-day lecture, but at least I opened them up to what is possible, and where they can go to try to learn more on their own.

This is still a beautiful city, even if the sky in unrelenting slate gray, and the wind from Siberia knifes right through you after the sun goes down…

At night, the streets of Kiev are filled only with the rumble and clatter of Dr. Zhivago trolley cars, and the whistling north wind. The architecture here is like the people; kind of battered, but still full of character. Resilient.

I haven’t gotten to see as much of this city as I would like; I’ve always been working too hard, or pretty much exhausted & creaking from the demented flight schedule it takes to get here from Los Angeles. Still, the little I have been able to discover on my own has been delightful.

ukrainian student concentrates on the screen

This time around, my students arrived in my classes with significant New Media skills. Some of them were already creating infographics, and this girl is already ghost-blogging for big financial companies. As you can see, she is quite determined; meanwhile, behind her, another of my more active and vocal students gasps in horror at the convoluted assignments I have inflicted on the class...

One of the greater joys of this class was seeing my students help each other out. When they got stuck with some of my more technically challenging exercises, they reached out to each other, and shouted advice back and forth across the classroom.

There is no better feeling for me. I am only here for such a very short time; I keep wishing that I had an entire semester to really reach deep into these young people, to help them draw out their skills & refine them. But seeing their willingness to follow me down these strange multimedia pathways, and to help each other out along the way … leads me to believe that they will continue to help each other out after I am gone.

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Jul 07

How Africa Sees the Attacks on Obama

Posted: under Art, Multimedia, new media, Travel, Web/Tech.
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I found this painting in a humble little clothing stall in the merkato in Addis Ababa, during my last day there, when I finally got some free time to wander around and explore this fascinating city a little bit.

obama surrounded by the ku klux klan

It surprised me to find such an accurate depiction of the garb of the KKK in faraway Ethiopia. I guess movies or popular culture have exposed even the ordinary people around the world to our more sordid side...

Amongst all the funky art & tchotchkes, this painting caught my eye for obvious reasons.

What you can’t see, of course, are all the other exemplars of Obama’s presence here in East Africa. People walk around with Obama’s face on t-shirts, bumper stickers, hats … his face is pasted onto the clear glass shelves in the jewelry shops, and to the sides of the little “blue mule” micro-buses.

This is a good thing.

Invisible to just about everyone in the U.S., we are in a struggle for influence in Africa, which more and more people are calling “The Last Frontier.” China is spreading around the oceans of money (that we gave them in exchange for cheap plastic consumer goods, but that’s another story), and they are doing it in a very tricky, manipulative way. The U.S. and Western Europe have had decades of work, trying to figure out ways to actually benefit countries with their foreign aid. It has not been the easiest process.

However, we have figured out that nation-building takes time. Lots of it. And the investments tend to be gradual, building up infrastructure, institutions, ecosystems. The kinds of things that people really don’t see all at once – but if you take a snapshot of a country 10 or 20 years apart, you see the radical transformations. I know I did when I went back to both Colombia and Venezuela after 20 years absence in 2007-8.

modern catching up with the ancient

In Addis Ababa, the modern struggles to catch up with the ancient.

Meanwhile, the Chinese are throwing up big, showy projects. Roads, bridges, dams, buildings. And slapping their branding all over them. Ordinary people see this and say, “Well look, the Chinese are actually doing something for us. What do the ferengi leave behind? They talk a lot, but what do we have to show for it all?”

In this kind of environment, having an African-American as President of these here United States is a definite advantage.

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Jul 01

Ethiopia New Media Training

Posted: under Digital Migration, journalism, new media, New Media Strategery, newspaper crisis, Online (Multi)Media, Online Video, Travel, Video, Web Tech, Web/Tech, Webconomics.
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The clash of ancient and modern is never more stark than in these developing nations

I’ve been in Addis Ababa, Ethiopia, for the last week, training the local journalists and government information officers (aka PR flacks) on how best to take advantage of the way that “New Media” is creating new ways of connecting with each other, and the world at large. I’m here as part of the same US Embassy program that has sent me to places like Chile, Kazakhstan, Georgia, Costa Rica, etc., to try to bring people the benefits of experience (aka the way newspapers & TV news has imploded in the U.S.), so they can start planning for the Great Digital Migration.

dave lafontaine teaches video editing to tv journalists in ethiopia

This is my class of TV journalists at Addis Ababa University (AAU). I tried to cram as much about online video and sharing into my short sessions as I could. Here, I'm showing how to use both professional tools like Adobe Premiere Pro CS5, as well as free alternatives like Windows Movie Maker.

The one thing that everyone here agrees on is that Ethiopia desperately wants to change its international image – c’mon, admit it. When you think of Ethiopia, what images come to mind? Deserts, starving people, vultures, Live Aid, right?

Well, it’s not like that any more. In fact, if you look around at the Addis Ababa skyline, you’ll mostly see cranes and highrise towers under construction. The real-estate bubble that burst and devastated the rest of the world never took hold here.

cows in the streets of addis ababa

There are still many reminders that the ancient ways of living are still very much in existence here in Addis, but please also note all the other markers of modernity in this shot.

However, they are facing many of the same challenges as the rest of the world, at least when it comes to the emergence of the internet, and the struggles of newspapers, radio and TV stations to come to grips with social media, and the ability of anyone to become a publisher/broadcaster/internet troll.

dave lafontaine and the owner of sheger fm

The very first place I visited was Sheger FM, the one independent radio station in Ethiopia. This is the courageous owner, who is really struggling to walk the razor's edge here in Addis.

 

I’ve found many of the same behaviors and attitudes I’ve encountered in the other places that I’ve done web/online video/social media training sessions – stubborn insistence that things will never change, toxic skepticism, and even outright hostility.

After a bit of a rocky start, these guys really came around and appreciated the hands-on lessons I gave them on how to do live video stand-up reports and how to compress video into the best codec to upload to YouTube. The Nelson Mandela building is a challenge, though; between the thin air at this 8000-foot altitude, and having to haul my big carcass up 5 (five) steep flights of stairs, the first few minutes of every class were mostly spent huffing and puffing, and hoping that someone in the class had a particularly insightful comment.

 

dave lafontaine and his tv production class in front of the nelson mandela building at addis ababa university 

Dave LaFontaine and his tv production class in front of the Nelson Mandela building at Addis Ababa university in Ethiopia.

 

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Jul 06

Tbilisi Journalist Training: Graduation Day

Posted: under Digital Migration, journalism, Mobile Uploads, new media, Online Video, Travel.
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Tbilisi Journalist Graduation, originally uploaded by Wordyeti.

These are the journalists from the smaller cities & towns outside of Tbilisi, Georgia. They’re all grinning happily, because they’ve managed to survive my intense one-week course, where I set them all up with their own blogs, and then sent them into the field to shoot, edit and post online news videos.

A crucial part of every learning process is making mistakes. They learned not to try to take on too ambitious a project when using makeshift multimedia tools. I learned not to use Adobe’s Premiere Elements 8. That has got to be the buggiest video editing system ever inflicted on an unsuspecting public. I use Premiere Pro all the time and love the rest of Adobe’s various iterations of the Creative Suites … but Elements is Satan on a CD. My students were throwing their headsets across the room in frustration as it crashed … lost work … necessitated a hard reboot of the system … crashed again … corrupted the footage … (rinse, repeat).

I finally installed Sony’s Vegas Video on their systems; not as user-friendly for beginners as the “Grandma-ware” that Elements is known as … but it at least would make a J-cut or an L-cut without locking up the system. Unfortunately, Vegas Video wouldn’t import the footage from the Flip cameras with the audio attached. So we had to export the audio tracks from Premiere, and then import them into Vegas and sync the audio with the visuals.

I was told that this was actually a quite valuable experience, because real-world conditions for indie journalists in Georgia are pretty much like this. Working on cobbled-together secondhand equipment in sweltering offices, where the electrical power is subject to sporadic outages. And when the wind shifts to blow in over the nearby market … well, you want to close the windows, no matter how hot & humid it is.

I just noticed – my arms look inordinately long in this photo.

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Feb 09

Newspapers to TV, Movies: “We arrived in separate ships, but we’re in the same boat now”

Posted: under journalism, Multimedia, new media, New Media Strategery, newspaper crisis, Newspapers, Uncategorized.

Signs were there that DVD sales were about to implode; industry ignored all warnings

To anyone in the newspaper industry, the parallels are eerie. The disruptive technology is introduced, and people with the ability to look beyond this quarter’s P&L statement say, “Oh-oh. Something’s in the wind. We gotta take a look at this, maybe start shifting some resources into R&D, or we could blow up in a couple years.”

To which the guys at the top of the company, whose fat year-end bonuses are tied to keeping costs to a bare minimum, while sucking off as much spare cash as possible, say, “You’re out of your mind. Things are going great. You wanna break them? Siddown and shut up – we know what we’re doing – look at all the money we’re making. Instead, we’re going to double down on our bets, and buy up & consolidate our monopolistic position.”

And then the day arrives. The P&L shows a massive die-off in the one area that the whole house of cards depends on as a crucial revenue stream.

The guys at the top immediately point fingers at the internet & start screaming.

That day arrived last week at Sony Pictures, and The Media Wonk has a great write-up, running down all the relevant stats and the various time-wastes along the way.  He points fingers at Blu-Ray as a massive time, money & effort Black Hole that hasn’t stepped up to replace the revenues that are being lost via plain old DVD sales going bye-bye. Viz:

The need for a viable post-DVD digital strategy has been blindingly obvious for most of the past decade. But instead of focusing on that existential challenge, the industry wasted four years on Blu-ray, an absurd format that addressed no identifiable consumer demand that could not have been met years earlier, more cheaply and with less consumer confusion with readily available alternatives, like HD DVD or even red-laser DVDs.

The industry is still wasting time and resources trying to invent uses for Blu-ray to justify the time and cost sunk into it.

Hitting the snooze button when the alarm goes off doesn’t mean that what happens in the meantime is beyond your control. It means you’re asleep.

If I can extrapolate from the behavior I’ve witnessed in my friends, some of whom are the greatest TV & movie aficionados I’ve ever met; the type of people who can go one for an hour about how David Duchovny’s characterization of Fox Mulder owed more to John Wayne in The Searchers than, as is commonly (and erroneously) thought, the seminal Darren McGavin in Kolchak: The Night Stalker.

When DVDs came out, they were such an improvement over the jittery, fragile VHS tapes that we loaded up on them. All the extras – the audio tracks, the Easter Eggs – oh, they were sah-weet. We’d have parties where we’d go through our favorite movies and break it all down – because now, when we freeze-framed, it was a perfect picture, not that damned bent image with static bars at the top & bottom, the way VHS shafted us.

And then something happened. We had a whole shelf – maybe a coupla shelves. Maybe even a whole room – full of DVDs.  Alphabetized, categorized.

And we didn’t watch them anymore.

Why should be drag out a DVD, fire up the player, switch the Video1 to Video2 – just to sit through something we’ve already seen … when the TiVo has something fresh & new?  There has to be a real dearth of new material that’s any good before we’ll go to the archives for some nostalgia.

The success of the studios & networks in setting up all these TV channels & alternative means of distribution of content has also been its undoing.  If I don’t have to shell out $24 for a movie – when I can just stream it over Netflix, or better yet, see something new on my DVR – then why would I spend my increasingly scarce hard-earneds?

Technology alone didn’t change consumer behavior. It wasn’t the internet’s fault. It’s just that when alternatives opened up – when true competition arrived on the market – all of a sudden, the old Walled Gardens, with their high price to enter and their restrictive DRM – those places became not so fun to hang out it. So we all left. Gradually, but in increasing numbers.

The crisis that newspapers have faced for the last 5-10 years — the TV and movie industry is about to fall into that same Black Hole, for the same reasons, and apparently is determined to attempt the same half-measures to turn the clock back to where it used to be.  Look for a lot of appeals to Congress for restrictive legislation, blaming “piracy” and “content thieves,” and then resorting to a death spiral of cutting costs and putting out shoddier products.

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