Unemployment over 50% – banking system collapse – political instability – newspapers run out of options When asked what are the enduring lessons of the last five years for newspapers, various pundits have opined “Don’t enter an economic recession massively over-leveraged and dependent on fragile business models.” In Spain, the problems that we are experiencing [...] [...more]
Unemployment over 50% – banking system collapse – political instability – newspapers run out of options
When asked what are the enduring lessons of the last five years for newspapers, various pundits have opined “Don’t enter an economic recession massively over-leveraged and dependent on fragile business models.”
One by one, newspapers are falling behind.
In Spain, the problems that we are experiencing in the U.S. are even more severe. The advertising base was even more reliant on crazy real-estate bubble advertising than it was here. Anyone who has flown into, say, Barcelona, and seen 20 MILES of empty housing developments, half-built apartment blocks, and gradually eroding graded hillsides, can quite easily judge what kind of devastation was left behind when that bubble burst.
There is some disagreement over just how many digital news outlets have sprung up in the past couple years:
Ahora desde la AEEPP (Asociación Española de Editoriales de Publicaciones Periódicas) reconocen que tienen 763 publicaciones digitales asociadas aunque, Carlos Astiz, secretario general de la Asociación, estima que puede haber 3.000 medios digitales.
…and exactly what constitutes a regular news publication (such as when its edition are funded via crowdfunding:
En medio de la crisis que afecta a los medios tradicionales, han surgido en los últimos meses un gran número de medios digitales con fórmulas diferentes para conseguir la rentabilidad. Desde la existencia de socios que por un módico precio acceden antes a los contenidos como en diario.es o infolibre.es a proyectos financiados por crowdfunding como la revista FronteraD.
But the trend seems to be that digital-only publications have been designed from the ground-up to be profitable on this new platform. The publishers, operating on a shoestring, find an audience, find ways to monetize that audience, and then start to methodically try to scale up.
The opposite is in action with the traditional media. They have their audience – but it is shrinking.
They have their revenue streams – but they are evaporating.
Soon to run back behind the paywall. Maybe it will work this time. Then again, with so much new competition in the digital marketplace, and with the brand discredited & distrusted by younger readers … maybe it won’t.
Meanwhile, over in the digital-only world, site owners are waking up to the trend of “native advertising” – i.e. putting posts into the middle of the flow that look a lot LIKE the news stories that readers are there to check out … but that contain sponsored content, written in a way that doesn’t conflict with the rest of the content on the site.
The reason native works is because the advertising is treated as a unit of content on the platform where it lives. That may seem obvious, but it’s an important observation. When a brands’s content competes on equal footing alongside a publisher’s content, everyone wins. Those search ads – they win if they are contextually relevant and add value to the consumer’s search results. Those promoted tweets only get promoted if people respond to them – a signal of relevance and value. The same is true for all truly “native” ad products. If the native ad content is good, it will get engagement. The industry is evolving toward rewarding advertising that doesn’t interrupt and is relevant and value additive. That’s a good thing.
One in an occasional, erratic and occasionally erratic series Time is money. Image is everything. Manners maketh man. Your reputation precedes you. And now, having a high (enough) Klout score wins you entry into the American Airlines first-class lounge, where you can look down your nose at the hoi polloi, and raid the “Continental breakfast [...] [...more]
One in an occasional, erratic and occasionally erratic series
Time is money. Image is everything. Manners maketh man. Your reputation precedes you.
I know this is going to result in me getting spammed mercilessly by American Airlines for the next millennium. The question, as always, is – is it worth it?
The mutability of your online reputation, as measured by any of the upstarts trying to put a wrench onto this social media/word of mouth monster, into actual real-world rewards is a very tricky thing. Having a lot of YouTube followers (or blog readers) gets you onto the red carpet for movie premieres. Mommy bloggers get to test-drive new models of minivans.
But in the past, these kinds of corporate reacharounds usually had the intervention of a PR agency. This iteration goes through Klout, and asks you to connect AA directly with your Klout account (and thru Klout, to all the social media sites you included in Klout to try to boost your score).
Insidious? Evil? Useful? I guess it depends on how sanguine you are to turn over all your personal data & connections to friends in return for something that can run a couple hundred bucks, and make waiting for your flight a lot more pleasant. Certainly a consideration, if the sequester cuts ever kick back in, and we face 8-hour delays again.
Still: “When you don’t know what the product being sold is … the product is you.”
The “Follow/Unfollow Dance” builds your lists … but to what end? Social media whiz & Cheesehead Homie Erik Johnson writes powerfully about his experience with one of his intellectual idols. Viz: Every school had one. The kid who pretended to be your friend just to get something he wanted from you and then acted like [...] [...more]
The “Follow/Unfollow Dance” builds your lists … but to what end?
Every school had one. The kid who pretended to be your friend just to get something he wanted from you and then acted like you’d never met. The user. Not the model you would build a business around and certainly not the model for a business social media strategy.
If you’ve been paying attention to the growing phenomenon on Twitter of people who want to bill themselves as thought leaders & social media experts following you & then unfollowing you a few weeks later after snookering you into believing there is a mutual interest, this sad saga will seem very familiar. I’m having my own issue with it myself – I’ve noted that a lot of the people that I follow don’t seem to actually be interested in connecting with me, other than to connect. I don’t get any follow-up conversation out of the connection.
I’ll admit it. I’m not as diligent as I should be in following/unfollowing and tracking everything that’s going on in the social sphere. Been spending a lot of time on content creation the past few months – writing books, creating lesson plans, wireframing sites, handling social media for other people … so yeah, mea culpa.
I turned to JustUnfollow to see if this would help.
JustUnfollow purports to help you keep track of whether or not you’re being gamed … and perhaps even to start gaming the system yourself (Not Recommended). I am dismayed, but not surprised, that services like this are becoming common & in-demand.
The service generates a DM that you can customize to say thanks to the people that follow you. It’s kinda filled up my DM column with these messages. As you can see, I tried to make the “Thanks” message a little less boilerplate sounding.
I get a steady stream of notifications as to who has followed me in Tweetdeck. This is handy, as the notifications often wind up in my spam folder in Mail. However, this is still something of an impersonal-feeling process, mostly because I’ve been slacking off on actually connecting with those who connect with me. My bad, people.
I had kinda hoped that this service would run in the background and keep some kind of order to my Twitter feed. And then, I got this little notification:
Apparently, I’ve been rude. Didn’t realize that I was doing so. I was buried under book deadlines, designing a multi-platform site for a client, and teaching a class. Still, I was negligent and I got called on it. Worse, it seems the solution I tried to impose has actually done the opposite from my intentions.
It appears that in trying to set up a system by which I rewarded people with at least a DM for following me, I somehow stumbled into a situation where that DM is seen as the very thing that I was trying to avoid. I probably need to go in and tweak the settings on JustUnfollow to make sure this doesn’t happen again. Also, I should probably use JustUnfollow to see if there is some chicanery going on with my Follow/Unfollow stats. I’m interested in connecting with journalists and New Media thinkers, to widen the variety and depth of the info-flow that I expose myself to.
However, I still struggle with taming the torrent. And yeah, I know that is ironic, given the stated mission of this blog. But The situation is not being helped by the amount of “Hey, are you really paying attention to me?” messages coming at me, especially when compared to the “Social Media Users” that are trying to get me roped into following them, just so they can boost their own Klout score.
Here’s what I wrote as a comment on Erik’s blog. And yes, I do recommend that you follow him.
Unfortunately, I am locked in exactly this kind of dance myself on social media. As the number of Twitter followers you have starts to become a real badge denoting authenticity and authority, the incentives are there to “game the system.” I’ve tried to restrict my Twitter feed to only people that I actually can pay attention to; when in the early days, I went nuts and got up into the thousands, my feed was streaming so fast that I couldn’t actually get any value out of it. Which brought my efforts to the equivalent of spitting into a vast, anonymous torrent. I’ve got quite enough of that trying to engage in the blogosphere, thank you very much.
Whenever I see Twitter accounts with 40,000 followers and 40,000 following – well, I know that the person has devoted significant time to building a list and a presence. But it makes me wonder – will they actually respond to an attempt at conversation? Can they? Is it even possible with the flow from 40K people coming through HootSuite/Tweetdeck? I couldn’t do it with 1500.
And if the point of social media isn’t to actually have a conversation with people about something of mutual value … then what’s the damn point, anyway? Just start graffiti’ing up billboards and save the rest of us from the tricks and games, already.
At this point, I’d have to give JustUnfollow a Sip With Caution rating:
Spin magazine is killing its print edition-tell me how paywalls would help this situation? I keep hearing over and over again that the demise of Murdoch’s The Daily means that digital magazines don’t work, the real solution to the revenue problems is to “fix the original sin” and put all content behind a paywall. The [...] [...more]
Spin magazine is killing its print edition-tell me how paywalls would help this situation?
I keep hearing over and over again that the demise of Murdoch’s The Daily means that digital magazines don’t work, the real solution to the revenue problems is to “fix the original sin” and put all content behind a paywall.
The thinking seems to be that since the New York Times has said that circulation revenues are equal to ad revenues, that must mean that paywalls are the long-awaited saviour for the news business.
Comes now the case of Spin magazine, the venerable Rolling Stone also-ran. Can’t spin these numbers as anything other than a full blown collapse of the underlying ad market:
Over the course of the last decade, ad pages gradually declined from 661 in 2003 to 378 in 2011, a 43% drop, according to the Publishers Information Bureau. More recently, ad pages plunged another 40% from 287 in the first nine months of 2011 to 171 in the first nine months of 2012.
On the circulation front, in the six months ending December 2011 (the most recent period for which data is available) Spin had a total circulation of nearly 460,000 down 15% from 540,901 in the same period of 2005, according to the Alliance of Audited Media, formerly the Audit Bureau of Circulations.
OK, so take a second and mull over those numbers. When your ad revenues diminish by 75% while your circulation is only down 15%, what does that really mean? Does it mean that the audience has abandoned your product?
Or does it mean that advertisers have abandoned your product?
Of course, it means the latter. The young, hip audience that buys music (and all the related lifestyle accoutrements you see in music mags, such as t-shirts, DeVry University classes on how to be a music producer, black light posters & urine-cleansing supplements), is now getting their music online, not from the no-longer-existent music stores.
Why buy an ad in a print product that doesn’t offer a quick and easy way for the now-engaged audience to seamlessly buy what you’re selling? It’s more effective than print, and (due to continuing wrongheaded ad sales policies) cheaper too.
The challenge here, once you make the shift to all-digital, is going to be offering some kind of as product or experience that differentiates your music mag from all the music blogs out there that have much lower cost overheads.
I’ve always said that the places to watch for innovation are music and video games. Keep an eye on this space. If there are going to be innovations, they are likely to show up here first.
In the past, we'd have to rely on the efforts of teams of photojournalists to comb over the wreckage, to find the enduring images, and then find a functioning film-development shop to soup the rolls of Tri-X or Kodak 400, and then try to get them to a still-functioning newspaper office to either get the shots on the AP wire, or get them onto the printing presses. I know - I covered the 1989 San Francisco earthquake under just such a set of circumstances. [...more]
Major news outlets use Storify to aggregate & make sense of social media flow about Hurricane Sandy
In the last two days, as we’ve all been inundated (pardon the lame water-related pun) with near-constant TV, radio, web & social media updates on the progress of Hurricane Sandy, one thing that stands out this time around (as opposed to previous disasters) is that, having had time to prepare, the major media outlets turned to Storify to pull together live coverage of the storm, via the thousands (millions?) of ad-hoc citizen reporters who were posting so many TwitPics and Facebook updates.
The front page design of Storify has gotten much better over the past year, and shows the clear stamp of the current trend towards “Pinteresting” everything. Still, when you look at the content mix that has made it to the front page, you can see just how widespread the Storification of Sandy has been…
Every time I read through one of these EULAs, it just keeps getting worse and worse. I upgraded the iPad to iOS6, because I wanted to test it out, and I’m not ready yet to turn the Maps feature on my iPhone into a hot, steaming mess. But part of the whole upgrading regimen is, [...] [...more]
Every time I read through one of these EULAs, it just keeps getting worse and worse.
I upgraded the iPad to iOS6, because I wanted to test it out, and I’m not ready yet to turn the Maps feature on my iPhone into a hot, steaming mess. But part of the whole upgrading regimen is, as is depressingly familiar to Apple users, having to agree to a new, dense and even more piracious End User Licensing Agreement (aka those damn “I Agree” screens that 99.9% of the population never actually reads, but just clicks on to make them go away).
So here, as a service to any of you who might be interested in just what rights you irrevocably, permanently, idiotically, signed away without ever actually bothering to check, are some choice bits from the EULA that is now part of your iPhone/iPad/iPod:
UPDATE: The first video below was erroneously a duplicate of video #3. I blame the shoddy connection I had – I am thrilled that the videos made it up to YouTube at all, frankly, and it took me an hour and several tried to get this post to publish, so I had some version-control issues. [...] [...more]
UPDATE: The first video below was erroneously a duplicate of video #3. I blame the shoddy connection I had – I am thrilled that the videos made it up to YouTube at all, frankly, and it took me an hour and several tried to get this post to publish, so I had some version-control issues. Anyway, I’ve fixed it so that vid #1 is now the proper first part, in which we talk about the persistent power of radio.
The more I learn about how the media operates in East Africa, the more I think this is going to be a fascinating area to watch over the next few years. The conditions here are ripe for some really interesting changes – we are going to see in this microcosm what the effects are of empowering a population that is still stuck with only one-way information flow (largely via radio – please see video #1, below) to suddenly leapfrog into the ubiquitous mobile web-fueled connectivity that we see in places like Japan, Korea and (to an extent) China.
BACKGROUND: A couple of weeks ago, I had a meeting with the CEO of Fana Broadcasting. At that time, I was told that the plan was to install 4G mobile connectivity throughout the country. I have since learned that the contract looks like it is going to be awarded to a giant Chinese telecom company. This is not necessarily good news. The suspicion among the journalists is that the infrastructure contract has been given to the Chinese because they have pledged to include many of the down-and-dirty spyware and censorship features that are common to the internet behind the Great Firewall of China. Also: it is rumored that the Chinese outbid US and European companies for this huge contract, because the government of China is (illegally?) subsidizing the work, secretly funneling money under the table to the ostensibly private-sector telecom company, to allow it to do billions of dollars of work for 1/20th the price. Conspiracy theories abound here; in the absence of any hard facts or verification, people always assume the worst.
At any rate: the plan is to wire up all the major cities and towns with 4G wireless internet service. One of the big reasons expressed for that is that the Powers that Be have noticed that on just about every roof, you can see a satellite dish. Those dishes are bringing news, information and TV programs into households from TV providers outside of Ethiopia. They want to jump-start their own domestic news and entertainment industry, to start to produce high-quality content, to lure audience away from these international sources. Part of this is to foster a sense of national unity: to expose Ethiopians to news, movies and TV series that star Ethiopians, speaking Amharic, and referring to matters that are of concern to Ethiopians (and eventually, to citizens of the surrounding countries, none of which really has their own video/web content production infrastructure). Part of it is to start building up the kind of media-production capabilities that might allow Ethiopia to start exporting its culture to the international marketplace; from what I have seen here, there is certainly an opportunity for the kind of smart, dedicated artists here to start changing the international perception of this place, which is still stuck in the famine years.
Anyway, in the first part of the interviews I did with Samson Tesfaye, for his show “Movers and Shakers” on AfroFM, we talk about what things are like in the present day – where the vast majority of the rural populations in Ethiopia still rely on what they hear over the radio as their main (perhaps only) source of news and information.
The next part of the interview, we focus on the impact of social media in East Africa. At this time, Sami says that social media is not having the kind of disruptive effects we see in North Africa, where the Arab Spring is still very much alive and kicking, or to the south in Kenya, where the technology scene is vibrant and lively.
27 Print Dollars for $1 Digital; Social News; Papers in Trouble; Kodak v. Fuji I posted this picture via Twitpic earlier today, and my digital brethren quickly chimed in on how much they felt like this in their daily lives. And I get it. Working in the media industry these days is far, far different [...] [...more]
27 Print Dollars for $1 Digital; Social News; Papers in Trouble; Kodak v. Fuji
I posted this picture via Twitpic earlier today, and my digital brethren quickly chimed in on how much they felt like this in their daily lives. And I get it. Working in the media industry these days is far, far different from the way it was when the journalists of my generation got into the biz. Looking back at recordings from the early 90s, I am struck by how much free time we all seem to have had back then – these days, you feel like you can’t take your eyes off your Twitter feed for even a second, lest you miss the Next Big Meme and are thus branded as a digital troglodyte who “just doesn’t get it.”
Strung out and exhausted, journalists are wondering when this migration ends, or even when they might run across a handy signpost telling them which way to go. (click to embiggen)
So yeah, if you feel like you’re lost in the desert and that the only future involves your bones bleaching in the sun next to a steer skull … well, maybe it’s because most newsrooms these days evoke the feeling you get when wandering through any of the weathered ghost towns that dot the arid landscape in Arizona and Nevada, left behind when the seams of gold and silver petered out.
Today’s news of the antitrust suit filed by the DOJ against Apple and a consortium of large book publishers raises some interesting questions. First, here’s what the government alleges (h/t Wall St. Journal) In a civil antitrust lawsuit, the Justice Department alleged that CEOs of the publishing companies met regularly in private dining rooms of [...] [...more]
In a civil antitrust lawsuit, the Justice Department alleged that CEOs of the publishing companies met regularly in private dining rooms of upscale Manhattan restaurants to discuss how to respond to steep discounting of their e-books by Amazon.com Inc., a practice they disliked. The executives also called and emailed each other to craft a solution to what one of them called “the wretched $9.99 price point,” the suit said.
The five publishers and Apple hatched an arrangement that lifted the price of many best-selling e-books to $12.99 or $14.99, according to the suit. The publishers then banded together to impose that model on Amazon, the government alleged.
Note the diversity in prices for the books on this page; contrast that with the uniformity of pricing for songs on iTunes (i.e. 99 cents, no matter what).
Now, this can be read two ways:
1. The book publishers and Apple got together to put the vise on Amazon to fix the prices of books at a level that benefitted the publishers (and Apple) by allowing them to jack up the prices of ebooks to be more in line with the print versions (thus protecting what the publishers see as still their core business, dead-tree editions).
What does this mean for indie authors, and larger startup publishers, such as small-to-midsize newspapers that want to bundle up special editions and monetize their content by selling it via as an eBook (as enthusiastically proposed by the estimable Robert Niles)? Nothing good, I’m afraid.
A certain champion of self-publishing recently decried all of the “whiny bitches” complaining about Amazon, and argued how Amazon treats authors so much better than commercial publishers.
While there are certainly advantages to Amazon’s program, anyone who thinks Amazon is in this to help authors is a fool. Amazon, like pretty much any other business, is in this to make money. As for how they treat authors, let me share what I’ve experienced over the past week and a half.
Amazon can and will adjust your price as they see fit.
So what’s the big deal? Don’t retailers put things on sale all the time? Well, sure … which leads me to my second lesson.
Amazon can calculate royalties based on the sale price, not your list price.
With my DAW books, if a bookstore offers a sale, I still get my royalties based on the cover price. Amazon is selling Libriomancer for pre-order at almost half-off, but I’ll get paid my full amount for every copy sold. Not so with self-published titles. Looking at my reports for last week, my royalties were slashed by 2/3 for every copy sold, because Amazon paid me 70% of the $.99 sale price, not my list price.
The lesson here is that when you’re looking to get paid for the creative work that you do, and when the opportunities for you to sell said work are increasingly running through only two channels (Amazon or Apple), then you are going to get paid what they feel like paying you. And they are going to take just as big a cut out of your earnings as they feel like taking.
Yeah, sure, they built up the stores. But those stores would have nothing to sell without the efforts of millions of creative people. Amazon and Apple are benefiting from being classic middlemen. They are the bottleneck between the consumers and the content that audience wants to consume. And they are starting to throw some very, very sharp elbows.
The DOJ says Apple “knowingly served as a critical conspiracy participant” by promising all the publishers the exact same deal and keeping everyone informed about the status of negotiations. When Penguin explicitly said that it wouldn’t sign unless at least three other companies signed, Apple “supplied the needed assurances.”
To persuade other publishers, Steve Jobs himself had to get involved. He wrote an email to one publishing CEO saying that the only existing choices were to “keep going with Amazon at $9.99″ or “hold back your books.” He then offered a third choice: “Throw in with Apple and see if we can all make a go of this to create a real mainstream ebooks market at $12.99 and $14.99.”
The details read like some kind of overheated Mafia book by a cut-rate author – secret meetings at restaurants, high-level collusion, contemptuous disregard for the customers, and finally – yes – DOJ wiretaps on the guilty parties. Christ. It’s like they were dealing with garbage-hauling contracts in New Jersey.
It’s hard to know who to root for in this situation. Both sides seem to have rapaciously eyed the book-buying consumers the way velociraptors eyed up the poor heifer being lowered into their pen.
Dep’t of Vaporware: New Super-Duper HTML5 Video Players Will Solve All Your Problems I’m starting to get more than a little annoyed at the incessant blithe assurances that keep coming up around the (now) universally agreed-upon proposition that Flash Is Bad, All Right-Thinking Humans Must Avoid It. The problem is that the people making these [...] [...more]
Dep’t of Vaporware: New Super-Duper HTML5 Video Players Will Solve All Your Problems
Here's the problem: Playing video in a browser using the (still nonexistent) HTML5 standard is far more resource-hungry than you realize.
The problem is that the people making these statements haven’t really gotten their hands dirty with the actual workflows that the (non-existent) HTML5 video standard has inflicted on us poor A/V dorks trying to keep up with the chaos in the online/mobile video space. What’s getting my goat, you ask?
Check out the strain on system resources that playing video using the HTML5 tag puts on a Mac Pro with 8 cores, running at 3 gHz, with 9 GB of RAM and a upgraded ATI Radeo 4870 video card. Note the system temp. The fan was blowing hard enough to power a C130 cargo plane.
By means of comparison, this is what I got for usage stats when playing a Flash video in a web browser. Note the system temp. Also, the little blue graphs to the right of CPU are not pinned to the max for all eight cores, the way they are in the HTML5 playback example, above. Each one of those little graphs is a representation of the amount of strain being put on a core from the dual quad-cores.
Well. I keep seeing & hearing about these new players that will supposedly make it possible to custom-design a video player into a web page that will then adapt & play that video on any device, on any platform. The latest: thePlatform. Viz:
thePlatform is pushing cross-platform compatibility with a new offering that will let its customers create one video player that can be delivered to any device or browser that is trying to access it. That capability is being rolled out due to increased demand for HTML5 video, despite a lack of real standards across browsers for the display and rendering of video players.
OK, fine. What’s the big deal, right?
I shot the video below at the Social Media Club-LA meeting in January – it shows Tim Street, one of the early adopters of mobile video monetization, talking about the challenges of trying to deal with video across the profusion of platforms we’re now having to deal with.
My test of an HTML5 player, taking this video, putting it into a sandbox page in Dreamweaver, and playing it in a web browser returned the kind of usage stats seen in the screen captures above.
Flash had a lot of faults. I still think that it’s responsible for some of the heinous memory leakages that cause Firefox to take up to 1.6 Gigs of memory space if I leave it open for more than a day in the background as I do work. But fer crissake, at least it’s not melting down my CPUs when I’m just trying to play one video. If the average user starts seeing this kind of load on their systems just for playing a video, that means that there is going to be serious hits on the battery life of laptops/tablets, and some pretty bad lag times when trying to multitask – or even fast-forward, pause or (shudder) rewind.
Let me know if you get any of the same warning signs on your machine when playing back this video, eh?