Posted: under Design, Google Android, Mobile Web Design, monetizing mobile content, Web Tech.
Tags: apps, cross-platform compatibility, digital publishing, jetpack. mobile web, JPUR, purdue, textbooks
The switchover to all-digital textbooks is happening faster than predicted. I'm not too sure about reading an entire text on a smartphone screen, but for in-between class cramming, or getting instant updates to course material, it's not a bad choice.
I’d love to say that this is it, we’ve found the perfect replacement for textbooks, but from what I can see here, this is still a very limited solution. They are also trying to accomplish something that is unbelievably complex. I know, because we’ve been trying to do the same thing: come up with a way to create once-publish many.
Posted: under Mobile Uploads, Mobile Web Design, New Media and Politics, Politix, Web/Tech.
Tags: mobile web, politics, QR code, town hall
This got written up in the Congressional Quarterly; considering that the constituents in Cal-33 overindex for mobile web use, this is a real stroke of genius. After the meeting was over, I helped at least 3 people load the QR reader software onto their phones so they could take advantage of this…
IF QR codes are starting to cross over into political messaging like this, does that mean that they’re finally going to make the jump from gimmicks on soft-drink cartons to something that’s actually useful in our daily lives? I know that they’ve done the “BoomSplat” at least two times in the last four years, since I first started studying them as part of the case study I did on mobile advertising for the NAA. Part of that is the hucksterism of some of their more ardent proponents, who have harebrained schemes like affixing QR codes to every object of note in an urban environment, all in service to the concept of providing “historical context” to the objects we encounter every day. Which sounds like a really great stoner-grade dorm room concept, but which breaks down right about the time that a muffler shop owner gives you the Louisville Slugger shampoo for slapping what looks like graffiti on his store.
Posted: under Mobile Web Design.
This is the type of thing that often breaks when accessed by a mobile device.
Let’s take a look at what happens, shall we? This should display all the most recent Tweets that feature the word “iPad.”
Of course, I plan to test this using an iPad, and yes, once again, I am committing “meta.”
Posted: under Mobile marketing, Mobile Web Design, Web Tech.
Tags: android, app store, blackberry, book, css3, David LaFontaine, Design, Dummies, html5, iphone, Janine Warner, mobile devices, mobile web design for dummies, WAP, web design, WML, xhtml mp
UPDATED WITH NEW COVER: Like any project, the last 5% takes 50% of the effort. So here is the new&improved cover of the book, which shows the essence of what we want to communicate — that it is possible (if you take the time and know what you’re doing) to achieve a consistent good design look&feel, even across a variety of mobile devices.
While this does not quite rank up with “Our long national nightmare is over…” I assure you that the relief that Janine
and I feel over finally putting the finishing touches on the book we’ve been co-writing for the last six months
is truly special. We knew going in that writing about designing web pages for mobile devices was going to be a difficult and intense task — but we didn’t know it was going to be THIS difficult.
Contrary to what you might see on Amazon.com, this is what the cover of our new book will look like.
But the upheaval and changing standards in the mobile web space in just the last year have been, from a designer’s perspective, a real handful. What was once the conventional wisdom – create a dumbed-down, simple website that will work on any device – has been supplanted by a much more nuanced approach, involving using sophisticated scripts to detect what device is accessing your site, looking up what technology that device supports in a vast (you hope) database, matching your content to the capabilities of the device (that means video in Flash, 3GP or MP4 formats), and then assembling a site on-the-fly and delivering it quickly and cleanly.
If the struggles of Apple with their antenna (see the Mobile Web Design Blog for more on this) have provided us with a stunning example of how even the market-leading mobile device company can stumble, well, trust me, we have had our moments these last few months. I’ve felt like the digital/authorial equivalent of Dr. Stanley searching for Dr. Livingstone, hacking my way through the dense underbrush of acronyms like WAP, WML, 3GPP, LTE, GIS and many more guaranteed to make your head spin.
We have worked extremely hard to ensure that the book is as current and accurate as possible; re-reading it one last time before it went to the presses last week was a real moment of pride for us both. We are going to deliver some real value to both designers that want to figure out how to jump on the mobile bandwagon, and for business owners who want to look beyond the “Gotta get an App!” frenzy that is leading so many down what is increasingly apparent as a blind alley.
By the way – the cover illustration above is only the placeholder – we redesigned it to feature our grinning faces. At least in Janine’s case, it should help spur casual walk-by sales (cue soundeffect: “Awwww…”).
We now return to your regularly scheduled online media-commentary snarking. The last six months have kept me hopping so much that I’ve really had to de-prioritize my blogging. I’m looking forward to being able to devote some more time to writing about all the developments in the content monetization & distribution space.