Sips from the Firehose
A blog that seeks to filter the internet into a refreshing, easily-gulped beverage


Dec 27

Jarvis & Weaver’s $1,000 Bet: Kum-bay-yah in 4, 3, 2 …

Posted: under Catching a Falling Knife, Dead Cat Bounce, Denial of Reality, Digital Migration, Newspaper Deathwatch, Webconomics.

Been a while between posts here – I’ve had writing deadlines, presentation deadlines and a dauntingly ambitious editing task to try to manage. 

Anyway, despite this being the Christmas season, oft-assailed  gadfly & jilted lover of newspapers Jeff Jarvis wrote yet another opinion piece about how the entire newspaper industry is screwed as though it had stood in the way of one of those Martian drilling machines in “Total Recall.” The cheery news was under a headline of “No hope,” and it went downhill from there.

A sampling:

* McClatchy shares hit 60 cents yesterday. As I write this, it’s up to
a big 78 cents. Bubble! Gatehouse hit 4 cents (and I’d still short them
given their current attitude); market cap: $2.3 million. See Alan
Mutter’s excellent analysis of how debt did in papers. I’d say it’s more than that: It was
misplaced optimism in the form and in the incumbents. If these papers
had instead taken on debt to innovate and create or to buy innovates (a
la the New York Times buying About), that might have been productive.
Instead, they bought newspapers, which was only an indication of how
snug their blinders were.

Well, that couldn’t go unchallenged for long, and it wasn’t. Howard Weaver commented and blogged:

I get so fucking tired of correcting you, Jeff. Has it *ever* occurred
to you to do some reporting — like asking questions of those involved —
before pronouncing such apocalyptic conclusions?

…aaaaand the slapfight was on.

They went back & forth over whether or not McClatchy employees were screwed as hard as the Enron employees whose retirements were stuck in suddenly worthless company stock.  Which they apparently were not.  Although Weaver does admit that his own stock options are worth bupkis. Meanwhile, they also attempted to define just what the internet is – if it’s a medium, a delivery system, or the tool with which we will achieve universal brotherhood & peace.

(Wait for it … it’s coming…)

By the time we get to the end of the comments section on Howard’s blog, the two are all but embracing, tears in their eyes, beer slopping from their mugs, pledging blood brotherhood, and singing “Sweet Adeline.”  Off-key. 

My retirement may be a little diminished by the lost value of those options, but I’m confident it will be enriched by watching McClatchy emerge successfully as the model of a new public service journalism company.

Thanks for participating — here and elsewhere.

Right on cue.

Now, I’m not entirely comfortable siding with Jarvis.  He’s been criticized pretty heavily for his downbeat analysis, and for what a lot of people see as poorly disguised schadenfreude over newspaper crisis.  Some of that criticism has elicited an angry response from Jarvis, and then later muttered apologies … which feels familiar to me, since I’ve been guilty of the “Burn, baby burn” attitude myself.  It comes out of real feelings of frustration over opportunities that just keep sliding by.

But it strikes me that when people really don’t want to hear the content of what you have to say, they start focusing in on the tone & tenor, whether you misspelled a word or mangled a phrase. Nitpicking on all the little things, distracts the attention from the Great Big Scary Thing.

So let me make this a little easier. Some of us out here bagged the newspaper gig to go work at start-ups, and this is all starting to feel real, real familiar to us.  The cuts on top of cuts, the constant fear, the daily “Spin the Wheel of Long-term Strategies.”  Freshening up the resume, calling your friends at the competition to see if they know of any secure gigs out there … checking fuckedcompany.com to see if your name is on there …

And then comes the day that you walk into the office and the CEO is puking his guts out into a garbage can, and sobbing “We lost everything! It’s all gone! We’re all dead!”

Those were some real bad times for some of us out here in Digital Land.

‘Member what the reaction was from the newspapers and the rest of Big Media when we started going down in flames?

What’s that?

Sounded like the faint echo of a thousand keyboards pecking out the phrase “Serves you punks right.”

BTW – really do take the time to click through to that last link – it encapsulates perfectly the Old Media thinking at the time that Web 1.0 cratered:

In the 1950s, it was TV that was going to kill the newspaper industry. Now, it’s the Internet. “We’ve heard it all before,” says Morton. “A newspaper is cheap, easy to use, portable, and a great way to get information out to the masses without straining eyes or a budget.” Right now, investors are thinking the worst. Perhaps they should think again.

Tribune Co. at 66. Dow Jones at 83 (now part of News Corp, which is at 9). Gannet described as having a “fat war chest” and looking at hitting 90 (currently below 9). Reads like some kinda fairytale these days, doesn’t it?

Back when our startups were dying, I remember getting laughing calls from print colleagues, reading me the latest “Drillbit Stock” quotes. Was that piling on? Rubbing it in? Probably, although we were all so abashed at the way the bottom had fallen out, we weren’t in a position to protest.

What we did do was suck it up and learn from the disaster.

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Nov 02

Viral Video Hits: Campaign ’08 Edition

Posted: under Catching a Falling Knife, Multimedia, new media, Online Video, Politics & New Media, Tail Wags Dog, Viral Fame.
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Now that we’re finally approaching the end of a presidential campaign season that started way back in May 2007 … and as an aside, allow me to observe that it used to be that declaring for the presidency the December before the Iowa caucuses/New Hampshire primaries was early …

Let’s take a look back at one of the emerging forces that has come out of nowhere these last fours years to impact the way that politics is conducted: viral videos.

The first indication that this was going to have a transformative effect on the electoral process was back in ’06, when Virginia Senator George Allen’s “Macaca Moment” kneecapped the GOP’s best hope for hanging onto the White House. This was not the first YouTube video about politics, but it was the first really big one.  The scandal that erupted over this cost Allen his Senate seat, his shot at the White House, and was the signal that Virginia was now in play for the Democrats – one of the really big, under-reported shifts in electoral demographics of the last couple years.

Now they, you’ll notice that this video has only racked up 370,000 views or so. Good, but hardly awe-inspiring … not even in the category of kittens dancing around on piano keys. 

So how is it that these videos have such an effect?  Well, the mainstream media is still, for now at least, the ones setting the parameters and nature of the conversation.  But the process by which the MSM frames the national discussion has undergone a sea change. And part of it is the GOP’s fault.

It started with Drudge and the Monica Lewinsky scandal (although many are finally acknowledging that the “Drudge Effect” is losing steam), continued on with the Swift Boat veterans, and this year, finds its truest expression in the vids of Fey-as-Palin.

See, reporters and editors are pretty much web addicts.  We poke around on the internet all day long, trying to figure out what the Vox Populi is saying, so we can latch onto it and churn out a “trend” story.  And then go drink.

Viral videos that make us laugh, make us stop, make us click to get the link and then e-mail it to our friends & colleagues … those get the “trend” prize, whether they are or not at the time.  And, of course, once a critical mass of journalists bestows the “this is a growing trend” status on a meme (Soccer Mom, NASCAR Dad, Security Mom, Joe the Plumber, etc.), then said meme is going to get a serious working-over by the material-starved talking heads on the cable news programs. 

We are moving closer and closer to a merging of the “underground” flow of significant memes and information on the internet, and what the MSM reports and pays attention to.  This gallery of viral hits will take you through the history of the Presidential Campaign ’08, in a way that will have you remembering the conversations we were having only a few months ago, and how those memes have morphed into the Accepted Collective Wisdom.

Mission accomplished. Time for cocktails.

1. Yes We Can – Barack Obama Music Video

It started with this, back when the Iowa caucuses came back, and people started actually buying into the idea that maybe … maybe … there’s something to this guy Obama.  Maybe we don’t have to pin our hopes on Hilary and another depressing go-round with Bill Clinton in the White House with a lot of free time on his hands.  This has gotten 11 million views since it was put up, features will.i.am and hella good editing & soundtrack.

2. Dear Mr. Obama.

A hit for the McCain campaign, this Iraq war vet holds forth on his belief that the war was not a mistake. This has been made into a commercial for the Republican Majority Campaign PAC.

3. I’ve got a crush on Obama.

This one got more than 10 million views – which proves that hot chicks in tight clothing are certainly a spur to the success of a video.  Lately, Amber Lee Ettinger has diversified and put on the Palin glasses & hair bun, and there are now more than 30 “Obama Girl” videos.

4. JibJab’s “It’s time for some campaignin’ ”

This one came along in mid-July, when we were starting to get really serious about this, and provided a nice preview of the emerging themes of the campaign.  This wasn’t as big a hit as the videos back in 2004, when the images of Kerry sailing up the Mekong and Bush screwing up everything he touched really hit a nerve.   This one does deliever, however, with Obama riding a rainbow unicorn.  And seeing Hilary clonk Bill with a frying pan never gets old.

5. McCain’s YouTube problem just became a nightmare

This one has gotten upwards of 8 million hits, and is from provocateur Robert Greenwald and bravenewfilms (full disclosure: years ago, I worked on a project that was destined for Greenwald’s production company, until it got tied up in a very messy legal quagmire).  This video, part of a “The Real McCain” effort to define the candidate, set a lot of the foundations for the stories that we’ve been seeing reported in the last couple of months. Another very telling point: it’s garnered upwards of 66,000 comments – a pretty good yardstick for something that “engages” the audience.  

6. Obama, Paris Hilton & Britney Spears – the “Rock Star” Ad

This is another video that got more than 2 million view, and made a huge splash at the time.  To many people, this marked the spot where the McCain campaign went off the rails … where it started to become less about what McCain was going to do, and more about going negative and trying to smear Obama, using whatever means necessary.  Of course, this then led to one of the funniest responses of the campaign season …

7. Paris Hilton accepts McCain’s endorsement

“I’ll see you at the debates, bitches,” is one of the best one-liners of the campaign season.  I blogged about this before, so go there for a fuller reaction to her actually rather insightful energy policy.

See more Paris Hilton videos at Funny or Die

8 . Crazy Hilary Supporter Goes Off

Remember back when the PUMAs were allegedly going to tear the Democratic Party apart? When this giant seething mass of resentful, fanatic feminist Hilary supporters were going to desert and vote for McCain because they were so pissed off about the treatment Hilary got in the primaries?  This woman made her way into the media spotlight for a while.  And then it turned out that she didn’t really represent any kind of significant voice in American politics.  She was just old, ornery and slightly nuts.  Kinda like McCain, some to think of it…

9. RNC Convention Protests

This footage of Democracy Now’s Amy Goodman being carted away made a lot of news at the time, as did the tear gas and other protests going on outside the convention hall.  This was all quickly overshadowed by the next player to emerge on the national stage…

10. Is McCain Palin’s Bitch?

This one has gotten more than 2 million view, yet it hasn’t made it as big as some of the other viral hits.  I just love it because they managed to find an actor who actually kinda looks like McCain.  And it starts with the faux-Palin firing an AK-47. And ends with the line “Who wants to go polar bear huntin’?”

11.  Couric-Palin interview – “I can see Russia from my window”

This has passed into the category of epochal political history.  The moment that Palin said something so galactically stupid that people around the world stopped in their tracks to ask, “She said WHAT? What the hell was THAT?”  Of course, that then opened the door to….

12. Tina Fey as Sarah Palin

This got more than 7 million views.  And has spawned a whole cottage industry.  I’m sure you have seen all of these.  And if you haven’t in a while, go and check them out. They could populate an entire list by themselves… 

13. Sarah Silverman’s “The Great Schlep”

This is not as genius as Tina Fey’s work above, but it’s still damn good, and more than that, has apparently inspired a whole bunch of young East Coast jews to bug their grandparents in Florida to vote Obama.  We’ll have to wait ’til Tuesday to see how well that worked out, but in the meantime, the description of Obama’s barbecue skills is worth a peep.


14. Obama – McCain Dance-Off

If we are not to settle big issues through single combat, then the dance-off would seem to some observers (OK, me) to be an equally thrilling and relevant process.  And it may reveal more about character and poise than those damn canned statements they just recite in front of the cameras in lieu of actually answering the questions asked by the moderators.

Final winners will be unveiled tomorrow.

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Jul 16

What Automakers (and Newspapers?) Can Learn from the iPhone

Posted: under Catching a Falling Knife, Digital Migration, journalism, Lemmings, Newspaper Deathwatch, Newspapers, Web Tech.

This is going to have to be another “quick hit” because I’m struggling with Premiere Pro’s shakiness on the Mac platform – and yeah, I know, I should be using Final Cut Pro, but I’m trying to once again use myself as a guinea pig to see what problems crop up when you try to migrate footage from one platform to another. Which is not without its little surprises.

Anyway, I like to keep an eye on what advertisers are saying, and this little article in AdAge caught my eye: it’s ostensibly about what the auto industry can learn from how Apple has revitalized its brand with the iPhone and other portable gadgets in recent years. Check out these grafs:

Functionality: Auto execs pondering how to replicate the iPhone’s commercial and cultural success would be wise to note that the iPhone is not simply a marketing phenomenon. The iPhone is a breakthrough product. It revolutionized the mobile phone business through design, features and functionality.

One way for auto companies to create breakthrough products may be to begin thinking like a consumer-electronics brand. Technology brands are the new car. Throughout the last century, the automobile stood for freedom, mobility and joy. Cars represented modern life at its best. Today that role is served by each new smart phone, gaming system, wafer-thin laptop or home theater that joyfully proclaims that the present is better than the past. An automaker should commit to creating a truly modern car, a car that democratizes the latest technologies; a car that liberates us from tired compromises by proving that design and performance go hand in hand with safety and environmental responsibility; a car that is an extension of the personal technologies we use to make our lives more efficient, organized and entertaining. Create a car that joyfully proclaims that today is better than yesterday.

I think you see where I’m going with this already. Both the auto industry and the newspaper industry are in dire straits these days because they stubbornly cling to the products and business models that made them so much money for so long. And instead of really re-tooling to confront the threats that they’ve long been warned were coming, both industries still seem mired in pointing fingers at the competition – the Big 3 automakers and their fans once again bitching about competition from Japan, and newspapers having hissy fits about Google and blaming Craigslist for the imminent collapse of Western Civilization As We Know It.

The article goes on to tout Apple’s limiting supply and thus creating demand – the way that the Xbox 360 and Nintendo Wii did – which really doesn’t apply to newspapers. But the bit on coming up with new distribution models … now THAT is a fat pitch right down the strike zone.

And I especially like the recognition that the iPhone is a product that looks towards the future; that rejects “tired compromises.” I think that a lot of the pessimism and anger in the newsrooms has leaked over and tainted the news coverage. One of the places where this might be happening is in the news about the economy. I’m not saying that everything is wine & roses out there – I’ll leave that to Phil Gramm – but perhaps when you look around the newsroom and see nothing but empty desks and sad, echoing offices full of junked-out computer equipment, it becomes easier to believe that the entire economy is in in rock-bottom shitsville.

Apple was in similar straits about 10 years ago. They had to take money from Microsoft (i.e. The Evil Empire) just to survive. They were irrelevant, except to a hard core of graphic designers and photographers, and their notebooks kept catching on fire. They came up with the iPod and the entire music business was changed forever.

There are proposals out there for what newspapers could do. What they could become.

The U.S. is not yet ready to adopt some of the things that I’ve seen working elsewhere. Things that could cause the kind of “buzz” and speculation here about what newspapers are doing. That would bring back that “give ‘em hell” sense of daring that is sadly missing from Big Corporate America.

In about a year, after the election-year ad spike really bottoms out, newspapers may just be desperate enough to try these radical re-thinkings of their core products and business methods. I just hope by that time, it is still possible to turn this industry around.

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Jul 07

OK, this is just uncalled-for

Posted: under Catching a Falling Knife, Dead Cat Bounce, Digital Migration, investors, journalism, Lemmings, Merrill Lynch, Multimedia, Newspaper Deathwatch, Newspapers.
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Buried at the end of this Reuters piece about how there aren’t many analysts bothering to report on the newspaper industry, comes this jewel of a quote:

As for the sell-side, the analysts who remain — such as Goldman Sachs analyst Peter Appert — often cover other sectors that command more investor attention.

“If I covered only the newspaper industry, first of all I would have been fired a long time ago; secondly, I would have had to kill myself,” Appert said.

Part of me wonders if this is sound strategery – if there is no demand for a product, why continue to produce it? But the other part keeps whispering that some of the smartest investors always take the contrarian view. When they see the mass of groupthinking lemmings all hurtling in one direction (say, away from newspapers), they bide their time and step in and snarf up the companies for rock-bottom prices. When things start to turn around, they are there on the ground floor, and see great returns (see: the real estate investors who bought in the early 90s, when the market was moribund, oil speculators who bought when the prices were around $20 a barrel, etc.)

Then again, the whole newspaper industry could be utterly and completely doomed, and anyone sinking money into it is just “catching a falling knife” in the investor parlance.

So yeah, lemmings – heed the words of the know-it-alls at Merrill Lynch, who think newspapers have no future whatsoever. (Hey, weren’t these the guys who said Enron and subprime mortgages were rock-solid?) Panic and dump your properties. You shouldn’t be trying to run them anyway.

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