Sips from the Firehose
A blog that seeks to filter the internet into a refreshing, easily-gulped beverage


Jun 28

Just What Is a Digital Native Anyway?

Posted: under advertising, Digital Migration.
Tags: , , , , , ,

Not to get all existential on your or anything, but it’s the difference between “Being” and “Doing”

Digital natives are not like other media - cat hiding among meerkats

It’s the difference between a cat … and a meerkat. Between an organization that pays lip service to the idea of engaging with an audience on digital platforms (while secretly wishing everything would go back to The Way Things Were) … and one that lives and breathes comfortably on a variety of platforms, while still maintaining its core ethos.

Recently, while putting the finishing touches on a Great Big Important Research Project For A Huge Client, I got into a discussion with Janine Warner, my partner in all things analog and digital, over nomenclature. What do we call these guys? Are they all digital entrepreneurs? News startups? New media players? Journalists-turned-geeks? Fact-based info-ventures? Digital natives?

It’s not exactly an earth-shattering insight, but what we call things deeply influences how we think about them. “Death tax” instead of “inheritance tax.” “Right-sizing employee headcount” instead of “firing workers to boost profits.” “Undocumented feature” instead of “bug.”  Read More

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Jun 21

Whither Digital Advertising, Mid-2017 Edition: NYTimes Take; Analytics to the Rescue!

Posted: under adsense clickfraud, advertising, newspaper crisis, Newspaper Deathwatch, Newspapers.
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Are we about to see advertisers “flee to quality”?

And would a complete overhaul of digital advertising be good for journalists and netizens who produce honest, high-quality content (and more importantly, bad for Fake News)? Mark Thompson, the CEO of the New York Times (a publication that now is the poster child for abandoning advertising in favor of subscription revenue), unloaded on the complex ad-delivery technology that’s arisen in the past 10 years, pointing out all the flaws that have been glaringly evident to anyone who has paid attention to the space. Do a quick search for “clickfraud” and count backwards to when the articles started appearing – hell, I’ve been yammering about it on this blog for at least 5 years myself.

ad clickfraud search results june 2017 digital advertising

Not just the sheer number of results – check out the related searches as well. Right out there in the open: tools for you to launch your very own online fraud business.

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Jun 18

DDoS Attacks for $2/day: Researching the DarkNet

Posted: under Blogging, Sip With Caution.
Tags: , , , , , ,

Hackers hire out their botnets for DDoS attacks for as little as $2/day

I’ve been working on a series of articles on the threats to activists, independent journalists and innocent bystanders targeted by trolls that lurk on the web. This has led me to some of the shadier corners of the internet: the fabled DarkNet. The research phase of looking into DDoS attacks has already made me tape over the camera on my laptop and run repeated anti-virus scans on my computer, every damn device attached to my home network, and my external hard drives.

Paranoia is just the entry fee for this fun game. Read More

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