Norwegian company Norli Libris introduces nonsensical “eBook” publishing model
Quick Hit: Saw this on BoingBoing, followed it over to Applied Abstractions, and just couldn’t resist commenting on it, for 1) the benefit of my international students, who might wonder WTF is up with this and 2) to keep me from yanking out my own hair by the fistful. The idea is that consumers will have to buy digital books not as downloadable files, but on cards called Digi Short, which will be inserted into the back of customized (i.e. DRM’d to death) Kibano Digi Readers.
Apparently, the one advantage would be that said “books” would thus be exempt from VAT in Norway, although the list price will be the same as a download.
The Norwegian publishing and bookselling industry, an astonishingly
backward group of companies when it comes to anything digital, yesterday
introduced a new concept for e-books that, even for them, is rather
harebrained. They want to sell e-book tablets where you can buy books
not as downloads (well, you can do that, too) but as files loaded on
small plastic memory cards, to be inserted into the reader [article in Norwegian].
This preserves their business model (though they can probably stop
using trucks and start using bicycles for distribution). According to
their not very convincing market analysis, this is aimed at the segment
of the book buying market who do not want to download books from the net
(but, for some reason, seem to want to read books electronically.)
This is such an awful, awful, CueCat-level thinking approach to digital distribution. The whole point of having a mobile device like the iPad or Kindle or Nook is so that you can do instant purchases & consumption of content. You walk past a poster advertising the new blockbuster action movie, now available as a Blu-Ray or for download – you know you’re going to have an hour to kill on the commuter train on the way home, and you missed the movie in theaters, to you decide to splurge. Out comes the tablet, button is pushed, movie is set to download in the background as you continue walking to the train station/subway/hovercraft depot.
Hint: You want to ENCOURAGE your customers to make impulse buys of your content, rather than make it tougher for them & thus allow time for second thoughts to creep in.
Making the public buy, collect, sort & carry with them little plastic cards with books on them? Good God. It displays the desperate attempt to keep the content all within the walled garden; if we can’t sell dead-tree editions or shiny little discs (goes the thinking), well, maybe if we just shrink it all down to credit-card size, we can keep people having to pay us for physical objects. And as long as the Big Publishing controls distribution, pricing & availability of a physical object, well then, all the old rules still apply.
Only they don’t.
People will not carry around little cards with books as data on them, slotting them in and out of a tablet reader. And even if (via some alien mind-control ray that bathes the Earth in Luddite Stupidity) they do, a thriving business will soon spring up, dealing in the blank pieces of plastic that can then be filled with the data.
The media business is no longer, and never will again be about, the control of big belching factories that churn out physical copies of stuff that gets trucked from A to B and then put on shelves. It’s about paying attention to every other step that used to lead up to that point. You know, all the stuff that newspapers and TV stations and movie studios and record companies ignored, and is the reason so many of them are in trouble.
That is, concentrating on creating something wonderful. Useful. Delightful.
It makes me sad to see that so many companies are still thinking in terms of how to defeat the digital revolutions, rather than on how we can use the web to do so many totally new, amazing art forms.
UPDATE: The initial reports (see the fact that this was a “Quick Hit”) seemed to indicate that it was Digi.no that was doing this. It turns out that it is a company named Norli Libris, whose attempt at rolling the clock back has elicited comment from other bloggers, as well as the mighty EnGadget. I thus fixed the attribution & links at the top of this post, and added a graf explaining more about Norli Libris. Thanks to @sigvald for pointing this out via Twitter (and to Google Translate for helping me decipher the Norwegian story on this.)