Sips from the Firehose
A blog that seeks to filter the internet into a refreshing, easily-gulped beverage
Posted: under Amusing Nonsense, Online Video, Politics & New Media, Video.
Tags: Amusing Nonsense, New Media Strategery, Online (Multi)Media, Online Video, Politics & New Media, Politix, Viral Fame, visual storytelling
A while back, I was asked to give me take on “The Emerging Visual Language of Online Video” as part of Rosental Alves’ amazing yearly journalism conference in Austin. I made the room laugh when I showed parody videos like the “SoulWow” and others, created by the People Formerly Known As The Audience.
Check out this interpretation of Bob Woodward’s book on Obama & Afghanistan:
My larger point (other than getting a cheap laugh, which is never to be, well, laughed at) was that the first impulse of video-makers is to take things that they know and love, and that their friends know and love, and to do their own snarky take on them. It’s what we see when little kids get their mitts on video cameras for the first time, and produce their own home movies.
It’s what Spielberg did when he was a kid and producing his own WWII epics in his backyard. My sisters, cousins & I did this back in the (mumble mumble) decade, with 8mm film, and a script based on what we had seen of ads of movies like Halloween and The Texas Chainsaw Massacre (we couldn’t get into R-rated theaters in Wisconsin).
For the average user, producing a video is an inherently daring process. Any media creation is, really – but creating a video is so much harder than typing into a WordPress text window (ahem), that it ratchets up the anxiety. As any good comedian can tell you, laughter is the release of anxiety.
Creating funny, sarcastic or absurdist videos is a way to laugh at yourself, before everyone else does (again – check with comedians as to why they became class clowns – something to do with avoiding beatings from the bullies, I expect).
But now these videos are coming into their own. Before the book has really cleared out of the news cycles, already there’s a video (pretty good quality, too), interpreting it in a way that makes you pay attention.
In the attention economy … this is pure gold.
Posted: under advertising, New Marketing, Online Video, television.
Tags: 30-second spots, advertising, advertorials, banner blindness, newspaper death spiral, Online (Multi)Media, Online Video, platform abandonment, schadenfreude, television, TV advertising, Webconomics
A collective snicker/groan radiated out through the interwebs today with the publication of this AdAge piece on how video is like the news business was in 1998, as legions of print journalists who have seen the number and budgets of the news outlets for which they once worked steadily dwindle.
Welcome to Disintermediation 2.0, where the content is video. It’s
entertainment not news. And the stakes (at least the monetary ones) are
While everyone in online video is challenged by the reality that digital
presents to any media — measurement, targeting, accountability —
traditional “editors” are also being squeezed by the very same process
that beset news in the late 90’s.
The article goes on to (correctly) identify the growth of highspeed broadband as the catalyst for the coming collapse of the traditional broadcast video model. I’d add to that the increasing popularity of DVRs, which are teaching the audience that we don’t necessarily all have to gather at 9 o’clock Eastern, 8 o’clock central, to begin our nightly turn-off-the-Alpha-waves sessions. Instead, the time-shifting that in the 80s had David Letterman jokingly producing a “morning Late Night show” because so many of his fans were using VCRs to watch him while scarfing their ham&eggs — that has become commonplace.
This has led to a new
rating system, called either “C3” or “live-plus-three”; instead of only
counting viewers who watch shows live, Nielsen counts anyone who records
and plays back the program up to 3 days later. This captures more of
the time-shifted viewing audience. By the end of 2010, McDonough says,
Nielsen’s ratings will combine both DVR’d and online streaming content.
Sirkin, executive vice president and global research director for
Starcom MediaVest Group, sees the DVR, particularly the TiVo, as
fundamentally changing the way Americans view television. “We have three
in our house,” Sirkin says. “My 5-year-old doesn’t understand live TV;
she’s always had a DVR.”
The other effect of DVRs, of course, is the commercial-skipping. Used to be that you had to hack your TiVo to be able to skip 30 seconds at a time. Now that comes programmed directly into the remote on the DirecTV HD controller (but I still prefer the TiVo, since it skipped you automatically 30 seconds forward in time, rather than making you watch blurred fast-forwarded action).
But the biggest eye-opener for me is that articles predicting that broadcast TV, the cash cow for so long for the advertising industry, is about to head into the abyss … well, that’s news. Because what took down newspapers was not that nobody was reading them anymore – in fact, the stats show that more people are reading newspaper content than ever before.
What has laid print newspapers low is that the revenue streams from traditional print advertising have dried up & blown away.
Most, if not all, of the major media buyers that I’ve run into over the last three years at various ad industry events, have all admitted that they know that advertising on TV really doesn’t work the way that it used to. The profusion of channels on cable and satellite, the DVRs, the growth of internet, all mean that they are getting less reach than they used to. Meanwhile, they’re getting charged through the nose for that same 30-second spot.
This relationship is inherently abusive, much like the relationship was between newspapers and their advertisers. When a viable alternative comes along, and you’ve managed to piss off your customers, guess what they do?
Posted: under newspaper crisis, Newspaper Deathwatch.
Tags: newspaper crisis, Newspaper Deathwatch, Wrongheaded solutions
The Knight-Ridder chain of newspapers used to represent the sinewy, beating heart of American journalism. Then they got run into the ground, bought up by Tribune dorks who were more interested in playing out their boyhood “I wanna play right field for the Cubs!” fantasies, and then sold to the “grave dancer,” Sam Zell.
Zell’s many, many misdeeds, missteps and misstatements these past three years are probably filling many venemous former Timesmen’s memoirs even as I type. But while the wheels of corporate justice grind slow … well, in those cases in current America, where the wheels grind at all … where there are even regulators and prosecutors employed & willing to throw a shoulder to the wheels … OK, enough with that by-now-Abu Ghraib’d metaphor. The point is that the more we learn about the circumstances under which Zell was allowed to buy the Tribune Corp & the LA Times, the more shady, unethical and perhaps even criminal the deal smells.
Now that the Tribune creditors seem to have grown a pair, and are starting to openly murmur about where all their money might have gone – in stark contrast to so many investors who have complacently plodded through the zigzagging pens of modern American Capitalism towards where the Bernie Madoffs, Angelo Mozilos & Magnetars of this world wield their blood-soaked financial sledgehammers – the word is out that Zell has reached the end of the plank.
So now what?
The villagers gathered around the moat look at each other blankly, their torches sputtering, pitchforks starting to droop. There is muttering in the ranks, a strange sense of deflation. What to do now that the monster has abandoned them?
Perhaps some new savior will arise. One who can lead them out of the bottomless cycle of self-asphyxiation and learned helplessness. A man who has “vision,” and who (with just the right sort of
spineless boot-licking understanding board of directors) can restore the kingdom to its past glory. Maybe … maybe … yes. Yes! That’s it!
This shall be the image of serious news-gathering and investigative reporting in America.
We’ve earned it.
Posted: under Amusing Nonsense.
Tags: Amusing Nonsense, eyes, insurance abuse, kaiser permanente, Migraines
When dealing with the crumbling health infrastructure of the declining USA, you have to take your jollies wherever you can find them.
Left unattended in the exam room for 1/2 hour, after showing up on time and standing in line for 1/2 hour just to check in (everyone was at lunch, the counter harridan eventually spat at me) and cooling my heels in the waiting room for an additional 45 minutes, I was not in the best of moods.
So I compensated by messing with all their shiny, expensive gear. Guess Kaiser blew the bank on all the cutting edge (but empty) rooms around me (this place is so vacant it feels almost post-Nuclear), and skimped on actually staffing the place up.
Posted: under Design, New Marketing.
Tags: Design, dreamweaver cs5, mobile photo, photoshop world, Web Tech
Janine played to a packed house at Photoshop World. Apologies for the muddy pic and the brevity of posts, but I am in info-overload mode.