This is the bookend interview I did for the story on Real-Time Ads.

Joel Kramer explains how MinnPost.com is using Real-Time Ads to build up business with local advertisers by giving them a product that they can’t find anywhere else.

However, he goes on to explain that the media business has irrevocably changed, and that the “gravy train of advertising” will never again support newspapers. His solution to the revenue crisis facing news organizations can be heard starting at about 7:10 into the interview.

Download Interview with Joel Kramer editor of MinnPost about Real-Time Ads