Barry Diller on Internet Advertising: “It makes my head hurt.”

Posted: October 7th, 2008 under advertising, Digital Migration, Mobile advertising technology, monetizing mobile content, Multimedia, new media, Web Tech.

I know how you feel, Barry.

This quote from an excellent Wall St. Journal interview with one of the smarter (and more ruthless) guys in the media biz. He’s coming forward to explain why he busted up IAC.

“You really want to get a headache? Try to understand Internet advertising. Social-networking advertising is being discounted because there is so much inventory [of available ad spots], and because methods have not yet been found to make it very effective. Will that get figured out? I absolutely believe it will. What form will it take? Absolutely unknown.”

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