Like most other drive-by webpreneurs, I’ve known that links from Big Boys gets you El Sabor de Amor from Google, etc. However, I didn’t think that the search engines really paid attention to links that you have inside your site/blog/whatever, since that would, to me, appear to offer gray/blackhat types the opportunity to game the [...] [...more]
Like most other drive-by webpreneurs, I’ve known that links from Big Boys gets you El Sabor de Amor from Google, etc. However, I didn’t think that the search engines really paid attention to links that you have inside your site/blog/whatever, since that would, to me, appear to offer gray/blackhat types the opportunity to game the rankings by turning every single word in their no-doubt scraped content into a link to every other page in their crapware referral sites.
Your website’s text content is filled with opportunities to potentially pass link juice to other pages of your site and to help users find their end destination. To start improving your internal linking strategy, go through your site section by section, page by page, and see where it would make sense (from a user’s point of view), and insert some contextual links to other pages that you want to rank better.
Be sure to use the keywords/phrases (in the anchor text) that you would like the destination pages to rank for. In your links to these pages throughout the site, vary it up and don’t use the exact same phrases in anchor text, or it will look artificial to both search engines and users. As you are doing this, make sure that the target keyphrases show up on the destination page in some form. Links are more effective if the terms in the link anchor text also show up on the page. One area where this is useful is to help a site rank for both plural and singular versions of a word.
Great advice here to use Yahoo Site Explorer and Google Webmaster Tools to see which pages of your site are getting the most link love. In newspaper terms, that means that it’s a good idea for the webmaster(s) to periodically check out their sites to make sure where the links are going internally. A good example of this might be to make sure that the front section pages (i.e. the web equivalent of Pg. 1 of the Sports Section, say) are getting a lot of links from the stories of the section, so that the front page shows up high in the search results when a user types in “Gotham sports” into his Bat-browser.
Or, if a paper has produced a special report that they’re all proud of, having links from other areas on the site (the Community and Opinion pages come to mind) directing traffic to said report would help make sure that the report pops up in future searches. This is important to me, since I worry a lot about the future of investigative/enterprise reporting. Anything that helps direct traffic in the direction of an investigative piece that an I-team has slaved over for months is a good thing, especially since investigative reporting is, by its very nature, somewhat “evergreen” and could really benefit from having high search rankings for years, since original stuff like that is a great research tool for the hordes of bloggers, academics, local cranks&cretins that come lumbering after anyone who produces something that’s actually original…
Like most other drive-by webpreneurs, I’ve known that links from Big Boys gets you El Sabor de Amor from Google, etc. However, I didn’t think that the search engines really paid attention to links that you have inside your site/blog/whatever, since that would, to me, appear to offer gray/blackhat types the opportunity to game the [...] [...more]
Like most other drive-by webpreneurs, I’ve known that links from Big Boys gets you El Sabor de Amor from Google, etc. However, I didn’t think that the search engines really paid attention to links that you have inside your site/blog/whatever, since that would, to me, appear to offer gray/blackhat types the opportunity to game the rankings by turning every single word in their no-doubt scraped content into a link to every other page in their crapware referral sites.
Your website’s text content is filled with opportunities to potentially
pass link juice to other pages of your site and to help users find
their end destination. To start improving your internal linking
strategy, go through your site section by section, page by page, and
see where it would make sense (from a user’s point of view), and insert
some contextual links to other pages that you want to rank better.
Be
sure to use the keywords/phrases (in the anchor text) that you would
like the destination pages to rank for. In your links to these pages
throughout the site, vary it up and don’t use the exact same phrases in
anchor text, or it will look artificial to both search engines and
users. As you are doing this, make sure that the target keyphrases show
up on the destination page in some form. Links are more effective if
the terms in the link anchor text also show up on the page. One area
where this is useful is to help a site rank for both plural and
singular versions of a word.
Great advice here to use Yahoo Site Explorer and Google Webmaster Tools to see which pages of your site are getting the most link love. In newspaper terms, that means that it’s a good idea for the webmaster(s) to periodically check out their sites to make sure where the links are going internally. A good example of this might be to make sure that the front section pages (i.e. the web equivalent of Pg. 1 of the Sports Section, say) are getting a lot of links from the stories of the section, so that the front page shows up high in the search results when a user types in “Gotham sports” into his Bat-browser.
Or, if a paper has produced a special report that they’re all proud of, having links from other areas on the site (the Community and Opinion pages come to mind) directing traffic to said report would help make sure that the report pops up in future searches. This is important to me, since I worry a lot about the future of investigative/enterprise reporting. Anything that helps direct traffic in the direction of an investigative piece that an I-team has slaved over for months is a good thing, especially since investigative reporting is, by its very nature, somewhat “evergreen” and could really benefit from having high search rankings for years, since original stuff like that is a great research tool for the hordes of bloggers, academics, local cranks&cretins that come lumbering after anyone who produces something that’s actually original…
…some might say the train has already left the station on that one… Not sure what it is that’s behind this announcement. Perhaps someone at Google belatedly came to the realization that without newspapers, there’s no real fresh content on the web, and thus nothing for Google to sell its ads against? Schmidt was short [...] [...more]
…some might say the train has already left the station on that one…
Not sure what it is that’s behind this announcement. Perhaps someone at Google belatedly came to the realization that without newspapers, there’s no real fresh content on the web, and thus nothing for Google to sell its ads against? Schmidt was short on specifics as to how it is that Google plans to “help,” but this graf has got to make business managers cringe:
Still, he acknowledged the boost probably won’t be enough to restore the hefty profit margins that newspaper publishers historically have enjoyed from print advertising.
Interestingly, later in the story, Schmidt continues to bang the drum for its mobile advertising platform, Android. Now, I’ve been looking into online advertising pretty thoroughly for the last three months, and I gotta say, predicting that Google is going to make more money from mobile than from the web within five years … well, I want some of what he’s been smoking.
Then again, not too many people have made fortunes lately by betting against Google. And yeah, I realize that what he’s doing is banging the drum for a very expensive product that Google has poured resources into, in the hopes that the market will catch the hype virus, and start migrating their ads to mobile. If anyone thinks that Google is going to have an easy time recovering their investment from Android, well, check out the ROI numbers (if you can find them) for YouTube. Have they really managed to monetize all the vids there yet? Magic 8-ball says “Answer Cloudy – Ask Again Later.”
…some might say the train has already left the station on that one… Not sure what it is that’s behind this announcement. Perhaps someone at Google belatedly came to the realization that without newspapers, there’s no real fresh content on the web, and thus nothing for Google to sell its ads against? Schmidt was short [...] [...more]
…some might say the train has already left the station on that one…
Not sure what it is that’s behind this announcement. Perhaps someone at Google belatedly came to the realization that without newspapers, there’s no real fresh content on the web, and thus nothing for Google to sell its ads against? Schmidt was short on specifics as to how it is that Google plans to “help,” but this graf has got to make business managers cringe:
Still, he acknowledged the boost probably won’t be enough to restore the hefty profit margins that newspaper publishers historically have enjoyed from print advertising.
Interestingly, later in the story, Schmidt continues to bang the drum for its mobile advertising platform, Android. Now, I’ve been looking into online advertising pretty thoroughly for the last three months, and I gotta say, predicting that Google is going to make more money from mobile than from the web within five years … well, I want some of what he’s been smoking.
Then again, not too many people have made fortunes lately by betting against Google. And yeah, I realize that what he’s doing is banging the drum for a very expensive product that Google has poured resources into, in the hopes that the market will catch the hype virus, and start migrating their ads to mobile. If anyone thinks that Google is going to have an easy time recovering their investment from Android, well, check out the ROI numbers (if you can find them) for YouTube. Have they really managed to monetize all the vids there yet? Magic 8-ball says “Answer Cloudy – Ask Again Later.”
Today in online video: Steve Jobs' keynote gets the Mahalo squeeze and Comedy Central takes a big, bad step towards digital integration. [...more]
Still struggling with assessing, organizing and condensing all the information I’ve been taking in, so my posts here and at Hard News have been sporadic, at best. This situation looks like it will persist for at least another week, so in the meantime, I’m resorting to the old faithful “aggregate and snark” model of blogging.
First, over at Mahalo, here’s a really neat condensation of Steve Jobs’ iPhone 2.0 speech into 60 seconds containing the most relevant bits of information. I know that for the walleyed Apple “f@nb01s” this may be heresy … but I kinda dig the way this was edited. The quick hits at the end of the vid were definitely a hoot – they really show how much of a “hurry hurry hurry step right up” carnival barker Jobs is…
The article describes what they see as a possible conflict between cable operators and Comedy Central – that having content providers putting their best stuff online is generating that “giant sucking sound” of viewers abandoning the increasingly less-broad “broadcast” offerings. Viz:
Eventually, if this is not already the case in a small number of instances, it may lead to what’s known as “cable bypass”–individuals may opt to cancel their cable subscriptions.
Nonetheless, it is remarkable just how many TV shows’ full episodes are available on the Internet (with a relatively low commercial load), including most of the top network scripted series and many in cable. Arguably, the only premium broadcast content not available in full online are certain sports events and “American Idol.”
The Daily Show’s page on Hulu looks spectacular. Someone really paid attention to not only eye-pleasingdesign, but to quick & painless navigability. In fact, the whole front page and user experience of Hulu is worlds better than when I first encountered it back in January.
Man, I love, love LOVE the controls that Hulu has built into its video player. The pop-out control especially comes in handy for a multi-monitor, multi-tasker like me. Also, the 5-second pre-roll and associated ad from Honda are absolutely perfect … non-instrusive, not annoying, and I dig the way that they respect me. Can’t believe how much better this is than before. So far there’s only 76 episodes up of this, but I can see where this is headed. I wonder if the ad presence there is enough to capitalize all this development right now (I’m guessing NOT at the moment), but if they’re operating under the theory of aggregating the audience/eyeballs right now so that things pay off down the road, this is certainly a strong step in the right direction.
Because surfing the Internet is like drinking from a firehose, David LaFontaine braves the torrent to tell you what trends and technologies to gulp down, swirl in your mouth, or spit out.
